Feb 06 2012

Facebook Marketing Strategy: What Does It Really Look Like?

Category: social media — Tom Shivers

An interview with Sherry Hyle of Concept Hub

Every business wants to get involved in Facebook today, probably because it is the most popular social media site, but how are businesses missing the boat when it comes to integrating Facebook into their business? Continue reading “Facebook Marketing Strategy: What Does It Really Look Like?”

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Jan 25 2012

Does SEO Trump Conversion?

Category: organic seo — Tom Shivers

There are instances when SEO is not the best solution as a traffic source, the squeeze page is one of them. Here’s a good example of a question I’ve seen in marketing forums a number of times…

Q: “I understand that SEO is content and backlinks and all that mumbo jumbo. Now normally I’d think you’d stick your squeeze page out there and SEO that, but with that there’s no real content so no real SEO. The other issue I have is that I went and wrote some articles a while back and when I really changed to what’s working for me now, none of the directories will except my new squeeze page as its very small and has about zip content (but has been converting the best for me). So do I need to completely reconstruct everything I”m doing to get started with SEO or is there something I’m just not getting about what pages need SEO and what pages can get subscribers?”

Continue reading “Does SEO Trump Conversion?”

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Jul 21 2011

Facebook Page: How to Acquire, Educate and Engage Fans

Category: social media — Guest Author

So you finally decided to jump on the e-commerce bandwagon and get yourself a Facebook Fan Page. You’ve linked your store front, filled it full of merchandise and ways to make shopping and checkout easier. All that’s left to do is sit back and wait for the customers to find their way over. You’re full of high hopes, based on the old saying, “If you build it, they will come.” While that’s a nice thought, the reality is you’re going to have to bring those clients in yourself. Attracting fans and turning them into customers can be a challenge, especially if you don’t know how. Here are four steps to follow to achieve that goal:

*Acquire fans

Continue reading “Facebook Page: How to Acquire, Educate and Engage Fans”

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