Feb 06 2017

How To Increase Revenue From SEO Without Adding Lots Of New Content

Category: organic seoTom Shivers

From Revenue-based SEO Webinar Secret #2

Access Revenue-based SEO Webinar replay

Now another misbelief is to get better performance from revenue keywords I have to add more pages to my site. But, revenue-based SEO says you can get higher performance from revenue keywords by prioritizing landing pages that bring in buyers and then give buyers the signals and info they want to make a buying decision.

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Dec 21 2015

4 Ecommerce Opportunities From Yotpo’s Benchmark Report To Make You Cheer

Category: businessTom Shivers

The folks over at Yotpo shared their benchmark report on the ecommerce industry recently – based on 65 million orders and two billion dollars in transactions across 120,000 ecommerce stores.

Here are a few things that were revealed.

Which traffic channels bring quality, engaged traffic?

Average seconds on site per visit
The surprising traffic channel winner is Instagram and the surprising traffic channel losers in terms of average time on site per visit are Pinterest and Facebook. Continue reading “4 Ecommerce Opportunities From Yotpo’s Benchmark Report To Make You Cheer”

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Oct 12 2015

18 Proven Ways To Increase Average Order Value

Category: conversion rate optimizationTom Shivers

What is Average Order Value (AOV)?
Total revenue / Total orders = Average order value

Do you know if your customers typically buy more expensive or less expensive products? How many products do customers order at one time on average?

When coupled with the average conversion rate, AOV is useful in predicting revenue based on future traffic. Even investors are interested in AOV.

Here are 18 tried and true ways to increase your AOV… Continue reading “18 Proven Ways To Increase Average Order Value”

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Mar 31 2015

The #3 Ecommerce Rule

Category: organic seoTom Shivers

Here’s an excerpt from my webinar: Revenue-based SEO for Ecommerce

Identify traffic sources and keywords with the most impact on KPIs and revenue.

In Google Analytics, go to Acquisition > All Traffic > Channels. But if you have Google Analytics Ecommerce setup for your store you will see revenue for each channel and more detail about which keywords brought in revenue.

Continue reading “The #3 Ecommerce Rule”

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Sep 29 2014

Search Behavior Signals That Impact SEO & Conversion

Category: organic seoTom Shivers

You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site near the top. What’s the problem?

Search engines and Google in particular are not as dependent on technical signals as they once were.

More business websites than ever have been optimized to some degree for search rankings, so how does G decide which ones to rank on the first page?

Continue reading “Search Behavior Signals That Impact SEO & Conversion”

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Jul 22 2013

The Booming Trend of Mcommerce [Infographic]

Category: businessTom Shivers

2013 Booming Trend of Mobile Commerce

Adam Wills works at PerceptionSystem as ecommerec developer. I like to research the ecommerce market.

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Jun 17 2013

Roadmap To The Right Crowdfunding Site [Infographic]

Category: businessTom Shivers

Crowdfunding sites are buzzworthy today probably because they reduce entreprenuers’ dependence on bootstrapping or relying on friends, family and angel investors to get their ideas launched.

With the rise of this new source of funding, there are crowdfunding sites for specific ideas:

  • E-commerce
  • Medical
  • High-tech
  • Nonprofits
  • Green-tech
  • Science
  • Sports
  • Music
  • Inventions
  • Journalism
  • and on it goes…

Continue reading “Roadmap To The Right Crowdfunding Site [Infographic]”

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Apr 16 2013

Practical Tips To Harness A Growing Facebook Page Following

Category: social mediaTom Shivers

An interview with Meghan Nichols of The Jolly Christmas Shop

facebook_letTell us a little about your target audience and why you use facebook to engage them.

Our target audience are women between the ages of 35-55 who love decorating for Christmas. We engage them by getting them excited about our products by showing pictures, playing contests, free item giveaways and even asking for feedback.

Continue reading “Practical Tips To Harness A Growing Facebook Page Following”

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Jan 15 2013

Action Words and Identifiers Reduce Bounce Rates From Search Results

Category: conversion rate optimizationTom Shivers

An interview with Lee Roberts of Ascender Cartbuynowcashbox

Some good points from the interview…

Continue reading “Action Words and Identifiers Reduce Bounce Rates From Search Results”

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Nov 27 2012

Yes, You Can Outrank Amazon.com

Category: businessTom Shivers

Ever feel like you’re up against the “big boys” when trying to get your product pages ranked?

Matt Cutts answers the question: Why do Amazon.com pages tend to rank well for product queries?

Most people who read this blog are way beyond setting up their website and product pages and I don’t think Steve K (the guy who asked this question), really needed Matt to tell him to setup a home page for his book or product.

Continue reading “Yes, You Can Outrank Amazon.com”

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Nov 19 2012

Six Black Friday/Cyber Monday Shopper Insights For Ecommerce

Category: businessTom Shivers

The folks over at Experian Hitwise put together another great webinar for marketers who want to take advantage of the 2012 Holiday shopping season with emphasis on Black Friday and Cyber Monday.

Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million websites.

Traffic surged on Cyber Monday and the day after Christmas

Continue reading “Six Black Friday/Cyber Monday Shopper Insights For Ecommerce”

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Oct 22 2012

3 Steps To Setup Shopping Cart Abandonment Emails Properly

Category: conversion rate optimizationGuest Author

Cart abandonment emails are emails sent to customers who begin but do not complete checkout.

Cart abandonment emails are effective. Case studies have proven that setting up a simple cart abandonment email can convert sales that would otherwise be lost at a rate of between 10-30%.

A survey conducted in 2011 found that only 30% of retailers have actually implemented cart abandonment emails – particularly low when you consider that 85% of all carts are abandoned and that, once configured, cart abandonment emails are completely automated. Continue reading “3 Steps To Setup Shopping Cart Abandonment Emails Properly”

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Oct 08 2012

Double The Effectiveness of E-commerce Newsletters

Category: businessGuest Author

Net-a-porter makes 32% of it’s revenues (over $1.5 million dollars per month!) off the back of email newsletters.

The Direct Marketing Association says the ROI of email marketing is as high as $43 per $1 spent. As evidenced by Net-a-porter, building up an email markeitng list can be incredibly valuable – the secret lies in how to maximise the effectiveness of your list.

Below I’ve laid out a proven tactic for lifting your e-commerce newsletter conversions. This is a trick used only by the savviest of email marketers though it is now easy enough to do that any online store can make the most of it.

Continue reading “Double The Effectiveness of E-commerce Newsletters”

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Jul 23 2012

The Rise of Tablets and Their Impact on eCommerce [Infographic]

Category: mobile marketingGuest Author

It’s common knowledge that the amount of mobile devices being used to connect to the internet has been increasing in recent years with the advent of smart phones, but what about other mobile devices? One device in particular, the mobile tablet, has become popular with U.S. consumers as not only a means to surf the web, but a way to purchase products.

The truth of the matter is that a number of businesses already know that tablet-using consumers are just the right demographic to profit from. This is evident by the numerous Fortune 500 companies like Microsoft, Google and Amazon that have already put marketing strategies in place for the next five years which specifically target tablet users.

Continue reading “The Rise of Tablets and Their Impact on eCommerce [Infographic]”

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Jun 04 2012

3 Steps To Setup An Effective Google Analytics Dashboard

Category: web analyticsGuest Author

I have used Google Analytics for the past two years, with particular intensity over the last eight months and it dawned on me that, up until the last few months, I had never made extensive use of the ‘Dashboard’ feature.  Like my old self, most users I talk to spend their time in the various reports and, in many cases, don’t make use of the extended functionality that Google Analytics has to offer at all.

It’s worth noting that Google Analytics is an extremely powerful tool.  The main reason I have begun using the dashboard is easy access: I wanted a way to check my analytics each day and get a full overview of the actionable metrics for my business.  There is so much going on inside Google Analytics that you really need to do this.

Continue reading “3 Steps To Setup An Effective Google Analytics Dashboard”

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Apr 24 2012

5 Steps To Agile SEO

Category: organic seoTom Shivers

Most businesses treat SEO like a one time project – get everyone on board, do it and then it’s done, right? But…

  • Competitors for your search terms are willing to execute SEO until they outrank your site, pushing your site down in search rank
  • Search engines change regularly and new features come along which can benefit search listings and user experience
  • Missed opportunities abound when no one is skillfully monitoring keywords, landing pages and conversions

Continue reading “5 Steps To Agile SEO”

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Mar 26 2012

The New Breed of Entrepreneur

Category: businessTom Shivers

An interview with Clay Collins of the Marketing Show

I read Inc magazine and I’m always interested in Norm Brodsky’s column. In the 2012 March issue, he brings up something interesting…

Continue reading “The New Breed of Entrepreneur”

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Feb 21 2012

How Women Spend Time & Money Online

Category: conversion rate optimizationTom Shivers

An old school of thought says that making it pink – whatever it is you’re selling – will automatically make it appeal to females. Thankfully, the folks at Mediative decided to study the purchasing power of women who use the internet, rather than just hazard a guess. They wanted to know who these women are, what they do, where they go and which trends are essential to online marketing success.

What they found were three distinct categories – young women, professionals and digital moms – each with unique needs and habits.

Continue reading “How Women Spend Time & Money Online”

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Dec 28 2011

An Ecommerce Shopping Cart Focused On SEO

Category: businessTom Shivers

An interview with Lee Roberts of AscenderCart

Have you ever wondered to what degree SEO can be automated within an ecommerce site? That is the mission and lifeblood of AscenderCart. Listen as I ask some tough questions and Lee explains some of the features of their software: Continue reading “An Ecommerce Shopping Cart Focused On SEO”

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Oct 31 2011

Ecommerce Tips for Black Friday 2011

Category: businessTom Shivers

The Experian Hitwise Black Friday 2011 Webinar provided marketers with plenty of useful data and implications for the fast approaching Black Friday 2011: November 25.

Visits to the top 500 retailer sites during Thanksgiving, Black Friday, Cyber Monday increased from 2009 to 2010. Additionally, the graph below shows that visits to the top 500 retailer sites is higher and picking up through mid October 2011 as compared to the same period in 2010.

Continue reading “Ecommerce Tips for Black Friday 2011”

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