Exploit Online Demand » conversion rate optimization

Does SEO Trump Conversion?

Tom Shivers — Wed, 25 Jan 2012 15:00:19 +0000

There are instances when SEO is not the best solution as a traffic source, the squeeze page is one of them. Here’s a good example of a question I’ve seen in marketing forums a number of times… Q: “I understand that SEO is content and backlinks and all that mumbo jumbo. Now normally I’d think [...]

From Exploit Online Demand, a publication of Capture Commerce.

How to Analyze Web Stats to Increase Online Conversions

Tom Shivers — Mon, 12 Dec 2011 15:16:49 +0000

An interview with Martin Eising It puzzles me why so few businesses really attempt to optimize conversions. Why is that? I think it has to do with the way people think about web sites. When someone wants to increase the action they get from their site the first thing that comes to mind is increasing [...]

From Exploit Online Demand, a publication of Capture Commerce.

Online Conversion With Matt Williams

Tom Shivers — Mon, 26 Sep 2011 14:00:53 +0000

An interview with Matt Williams of No Possum Consulting What challenges do businesses face today with online conversion? You’re really competing with yourself, not your competitors Classic book on entering the shopping cart: “Don’t Make Me Think” Shopping cart abandonment ROI for online conversion is usually high and on going Increase your traffic, optimize your [...]

From Exploit Online Demand, a publication of Capture Commerce.

20 Things You Can Do To Make Your Blog Stand Out

Guest Author — Wed, 17 Aug 2011 14:00:37 +0000

Update Your Blog’s Design 1. Make Your Blog Sticky Provide Next and Previous post buttons to allow people to easily navigate between the posts of your site. Use attractive graphic animations for the buttons for more interest. 2. Put In A Best Post Slider On your website’s homepage, create a slider using big splash images [...]

From Exploit Online Demand, a publication of Capture Commerce.

What Changes to an E-commerce Store Result in Lost Business?

Tom Shivers — Mon, 01 Aug 2011 14:31:33 +0000

What changes to an e-commerce store result in lost business? (pick 2) Please take our opinion poll above if you haven’t done so already. “One of the most common mistakes that can lose a lot of online business is deciding that the website needs a redesign, and doing things that kill a lot of the [...]

From Exploit Online Demand, a publication of Capture Commerce.

Landing Page Conversion: The Power of Prospect Motivation

Tom Shivers — Mon, 11 Jul 2011 14:00:57 +0000

Have you noticed how important prospect motivation is to your landing page’s conversion rate? c = 4m + 3v + 2(i – f) – 2a conversion = 4 motivation + 3 value proposition clarity + 2(incentives – friction) – 2 anxiety caused by the process This formula from marketingexperiments emphasizes prospect motivation as the most [...]

From Exploit Online Demand, a publication of Capture Commerce.

In Search of a Conversion Based Web Design Company

Tom Shivers — Thu, 20 May 2010 16:09:57 +0000

There are many aspects of Conversion Rate Optimization (CRO) that SEO Companies address effectively: testing headlines, the call to action, content, images, etc. But, there is an aspect of CRO that SEO firms don’t address well: web design. This element can make a big difference to increase conversions, but most web developers and businesses are [...]

From Exploit Online Demand, a publication of Capture Commerce.

AiMA Event Recap – Recognizing the Value Beyond the Click to Conversion

Jon Davis — Thu, 26 Jun 2008 16:50:23 +0000

The Atlanta Interactive Marketing Association (AiMA) held their monthly meeting last night. The topic of the night: recognize the value of online marketing efforts beyond the simple click to conversion metrics that are so common in our industry. The truth of the matter is search is responsible for much more business than it gets credit [...]

From Exploit Online Demand, a publication of Capture Commerce.