Although similar because one tends to precede the other, audience building and viral marketing are sometimes confused these days. Most people think “viral marketing” is when you post a video on YouTube and get 100,000 views. Nope, viral marketing does this:
Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or SEO) get more results?
In this post I’m going to walk you through a high-level way to evaluate the intent of a searcher so you can create content that satisfies that person and delivers business results. My goal is to help you:
In the vein of Jeff Foxworthy’s “You might be a redneck,” – you might be a Business owner who hates marketing (Bowhm). Ok, maybe I’m being a bit extreme and you’re really a business leader who is uncomfortable with marketing (bowiuwm), but that acronym doesn’t roll off the tongue like Bowhm does (pronounced boyeem).
If you are cold, calculated and don’t have an empathetic bone in your body, you might be a Bowhm…
Transformation can come to a business when their content goes up a level. This is especially true for businesses who must be viewed as authoritative by their prospects or possess expertise during the sales cycle.
You know what happens when a prospect starts asking good questions; it’s like the hunt to get all the details before putting any money down. Here are some ways to evoke the hunt in your prospects.
Use this content marketing guide to visualize how your ideal prospect wants to engage with your business through content that naturally leads her to take action.
There are a number of ways to conceptualize how content marketing captures the attention of your ideal prospect, builds interest in your business and converts them into a customer: AIDA (attention, interest, desire, action), New Marketing Funnel (awareness, consideration, conversion, loyalty, advocacy). Chose a marketing funnel concept that works for you.
For most businesses there are two types of content to focus on: content that gets a decision (service and product pages) and content that gets shared (blog posts, white papers, etc.) It’s the latter type that I’ll be focusing on in this post.
This type of content is designed to intrigue your target audience (prospects) so that they want to share it with their friends and followers.
Quality content is an ambiguous term because it conjures up different meanings depending on who, what and why. For example, car enthusiasts are drawn to Car & Driver Magazine for its unabashed discontent for under performing cars while car shoppers are drawn to AutoTrader for its reviews, advice and comparison tools.
Quality means different things depending on who, what and why. And by the way, Google is not really evaluating content quality since Google is not a leader but a follower. G sniffs around the web for signals that tell whether an author, brand, company or entity has a following, has influence, and/or is a leader.
At the beginning of this blog series I mentioned that most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click and organic search traffic.
An impending event is any future occurring event that two parties can agree will take place. For example, a moving date, our home sold and we now have 30 days to pack up and move so the new owner can move in.
Knowledge of an event like this can make a sales person’s job much easier since decisions must be made by the impending event.
Most content I see these days is designed to be useful to targeted prospects. And that makes me wonder, have you tried entertaining content?
Why so serious? Chill and give your people something to enjoy.
“But Tom, we don’t want people laughing when considering our brand.”
I promise you, they won’t be laughing when it’s time to make a decision about your offer, but they might forget about you… unless you give them something that sticks in their memory, makes your brand lovable and Fun!
According to a poll I conducted, one of the top questions people have for Matt Cutts right now is this: “Is Google putting more trust in content based on Google Authorship?”
I submitted the question, along with others, to Matt for a video response at Google Moderator, but I doubt he will answer this one until a later time when Google sees success in Author Rank, or perhaps he won’t answer it at all for other reasons.
While creating a blog is a great way to gain exposure for your business, it can be a daunting task, especially if you do not view yourself as a strong writer. Even if you do not think you have what it takes to successfully write about topics related to your business niche, this should not deter you from starting your own blog. The benefits associated with creating your own business blog are too great for you to pass up simply because you do not think you are a good writer. Using the tips contained in this article will help get you started on the right path to becoming a successful writer in your business niche.
What was once a brilliant communication tool has now been fed to the digital marketing rubes, who lack the creativity to even choose a relevant topic for their infographic, let alone arrange the data they have into a compelling design. A lot of bad promotional infographics seem to make the same mistakes, but they all stem from the fact that a lot of marketers aren’t willing to put in the time or the effort required to generate good content that people actually want to click on and share.
If I sound a little harsh on the “creators” of these bad infographics, it’s only because it irks me when uncreative, lazy people try to capitalize on the success of insightful people who are willing to do the hard work necessary to create something great. You can avoid falling into the former category by not making the following mistakes. Continue reading “5 Mistakes of Bad Promotional Infographics”
The folks over at HubSpot have provided another dandy whitepaper on a topic near and dear to marketers involved in social media. I’m going to break down the high points for you in this post so you can get on with it… your social media marketing strategy.