Nov 18 2013

Quality Content Part 2: How To Measure Content Engagement

Category: contentTom Shivers

speedmeasureFor most businesses there are two types of content to focus on: content that gets a decision (service and product pages) and content that gets shared (blog posts, white papers, etc.) It’s the latter type that I’ll be focusing on in this post.

This type of content is designed to intrigue your target audience (prospects) so that they want to share it with their friends and followers.

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