Jun 30 2014

SEO Is Organic

Category: organic seoTom Shivers

Organic search results are unpaid – the kind everyone craves – and organic SEO means the practice of gaining rank in the natural search results. But today I am suggesting that there is a deeper meaning to organic SEO that is much closer to organic growth – growth from within the organization that results in more productivity and sales.

In an ideal business, effective SEO and online marketing takes place when the people within the organization take ownership of the project. You may have heard of those companies whose people enjoy their jobs, work well together and when they decide to do something together, it gets done!

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May 12 2014

4 Ways To Optimize Content For Conversion

Category: organic seoTom Shivers

Last year a colleague of mine and I put on a SEO Bootcamp where we covered many different topics from beginner level to pro. One of my topics was optimizing content for conversions. Here’s a video snippet of that piece (the audio isn’t great but adequate):

Content that gets a decision: Continue reading “4 Ways To Optimize Content For Conversion”

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Jul 29 2013

Entertainment Marketing: 17 Ways to Engage Your Prospect On A Budget

Category: contentTom Shivers

Most content I see these days is designed to be useful to targeted prospects. And that makes me wonder, have you tried entertaining content?

Why so serious? Chill and give your people something to enjoy.

“But Tom, we don’t want people laughing when considering our brand.”

I promise you, they won’t be laughing when it’s time to make a decision about your offer, but they might forget about you… unless you give them something that sticks in their memory, makes your brand lovable and Fun!

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Feb 26 2013

7 Ways You Create Your Own Duplicate Content Problem

Category: organic seoTom Shivers

Duplicate content isn’t just caused by content stop-the-pressscrapers. Content scrapers do create issues with your own content, but what happens more frequently is that webmasters generate their own duplicate content issue without realizing it. If you’re still doing clean-up on your site because each Google Panda update inflicts more pain, be sure to review the common duplicate content causes and rid your website of these issues.

The Unlucky 7

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Jan 29 2013

Two Audiences: Add A New Section vs. Create A New Site

Category: businessTom Shivers

This is a classic issue that comes up for most businesses and if handled correctly, it can provide a nice boost to the entire site’s search rank and conversion rate.

I work with businesses who are expanding by providing complementary products and services to their core service. In most cases the entire site is written for their core service and targeted at their core audience with only a few pages devoted to complementary products and services. And, they usually haven’t done much to get their core service pages ranking well in Google.

Often, when I discuss the project with the company’s team, they seem pulled in two different directions – some want to focus on the new side of the business and others want to focus on both the core and the new.

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Jan 02 2013

Guest Blogging: How To Evaluate Guest Post Blogs and Bloggers

Category: bloggingTom Shivers

An interview with Cathy Stucker

As an editor/manager of numerous blogs,guest-post I’m always looking for great guest bloggers who will contribute great content. What are some keys or indicators that I’ve found a great guest blogger or contributor?

Great guest bloggers are not only able to write (that is a bare-minimum requirement), they take the time to look at what you have published in the past in order to suggest a topic that fits your blog. They ask about your requirements and they are upfront about what they require, such as how many links they expect and to what site(s). They ask how to submit the post: Should it be in the body of an email? Text? HTML? A Word doc? How should links be formatted?

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Oct 15 2012

Top Problem For Businesses New To SEO: Conversion

Category: organic seoTom Shivers

This is a classic issue that can come up for newcomers to SEO and most don’t know what they should be asking before engaging.

The basic assumption from people new to this space goes something like this: “Yeah, we’ve never done this before but we have to now, so tell us about your pricing.”

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Aug 13 2012

Link Building: Traditional Is Dead and What Works Today

Category: link buildingTom Shivers

An interview with Nate Dame of SEOperks

Link building continues to be scuplted by Google’s algo changes. Some people think Google is trying to make it harder and harder for SEO to work, how do you see it?

Yep! Google is trying to make some SEO “harder.” Black hat and grey hat SEO’s should have a very difficult time staying in business right now, and it will only get more challenging.

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May 29 2012

Secrets to More Relevant Content Marketing

Category: contentTom Shivers

An interview with J Rich Wilson of Innovar Collective

In your whitepaper: Secrets to Creating Content for Buyer Personas, what do you mean by granular segmentation of content?

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Apr 02 2012

Building Blogger Relationships for Effective Marketing

Category: bloggingGuest Author

When promoting a product, you use all the usual mediums – Facebook, TV, magazine ads, Twitter – but have you used a blog? I don’t mean a business blog that you personally maintain, but someone else’s blog? If not, it’s a marketing path that is worth considering.

“We see blogger outreach as the opportunity to leverage influencers and connect with a new audience. We recognize that there are conversations happening in the blogosphere that are applicable to the brands we represent and we believe it’s valuable for our brands to join the discussion.” – Technorati.com

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Mar 05 2012

4 Steps to Walk Prospects Through Their Buying Process

Category: businessTom Shivers

An interview with Kenneth Darryl Brown of eWeb2Sales

We think about our selling process rather than the prospect’s buying process.

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Feb 01 2012

Blog Editor Tips From The Editor of Search Engine People

Category: bloggingTom Shivers

An interview with Ruud Hein, editor of Search Engine People Blog

As an editor of a well known blog in the search marketing and SEO space, what are some of your challenges?

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Dec 21 2011

David Leonhardt’s Social Media Networking Secrets

Category: social mediaTom Shivers

An interview with David Leonhardt of The Happy Guy Marketing

Lots of bloggers and marketers have participated in social voting sites like Digg and then give up because they didn’t see many of their posts get to the front page. What is really possible if they participated in a more effective way with these sites?

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Dec 05 2011

Business Development: Using Technology to Build Relationships

Category: businessTom Shivers

An interview with Will Hinton, serial entrepreneur and networker.

Will was a member of the startup team for nationally-distributed magazine, Paste Magazine; he is owner of SiteBrew, a web development company, and the webmaster at Manhattan Associates.

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Jul 07 2011

Five Creative Ways to Add Content to Your Blog

Category: bloggingGuest Author

Blogging is a fantastic way to grow your reputation as an individual or a business owner. Blogs have become many people’s preferred information and entertainment source and having a blogging presence is a wonderful way to disseminate information, increase traffic to your website and gain credibility both as a writer and as an expert in your field. If your blog lacks engaging content, however, readers will not be impressed and blogging will do little for you or your business. These five alternative ways to add interesting content to your site will help you ensure that your blog will constantly pique your readers’ interest and keep your readers coming back to your site.
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