Oct 20 2014

3 Online Marketing Assets That Can Make Your Year Bright

Category: contentTom Shivers

Assets in a business are items controlled by the business that generate revenue. Liabilities are debts and financial obligations owed by the business to third parties. So then:

Equity = Assets – Liabilities

tractor-harvester

credit: Derek Sewell

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Jul 21 2014

Big Data & Small Business Marketing

Category: businessTom Shivers

An interview with Phil, CTO and Founder of DataShaka

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Apr 09 2013

How To Determine ROI For Mobile Campaigns

Category: mobile marketingTom Shivers

An interview with Blair Symes of ifbyphoneipad-iphone

Putting mobile aside for a second and speaking of marketing campaigns in general, marketers determine any campaign’s ROI in different ways depending on the goals of the campaign. Some marketers will compare the monetary cost of a program to the raw number of leads it generated, then determine ROI based on their cost per lead (CPL). More sophisticated marketers will measure a campaign’s cost per sales opportunity instead of CPL. And the most successful marketers are the ones that are able to measure ROI by determining how much revenue a program helped generate. 

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Mar 26 2012

The New Breed of Entrepreneur

Category: businessTom Shivers

An interview with Clay Collins of the Marketing Show

I read Inc magazine and I’m always interested in Norm Brodsky’s column. In the 2012 March issue, he brings up something interesting…

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Feb 27 2012

How Businesses Prepare Now for the Coming Economic Spring

Category: businessTom Shivers

An interview with Lee Huffman, CEO of Professional Development USA and The Business Catalyst

Lee has launched over a dozen successful businesses ranging from low tech to high tech. He has executive experience at the Fortune 100 company, Hewlett-Packard Company and lead several teams who launched businesses while at HP including the Electronic Commerce Operation. Lee sat on the Internet’s W3C committee. He has been a business coach and executive coach since 2003. He is a founding partner in the John Mawell Team of Leadership Coaches. He mentions these accomplishments not to “impress” but to “impress upon” that we can all architect the life.

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Dec 05 2011

Business Development: Using Technology to Build Relationships

Category: businessTom Shivers

An interview with Will Hinton, serial entrepreneur and networker.

Will was a member of the startup team for nationally-distributed magazine, Paste Magazine; he is owner of SiteBrew, a web development company, and the webmaster at Manhattan Associates.

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Oct 24 2011

Generate Business Leads By Producing Useful Content

Category: businessTom Shivers

Many businesses have a blog but don’t use it because its time consuming to write a good article that they would want to publish. I’ve heard lots of different excuses about not producing good content for the company blog.

But, here’s the fact: a blog that publishes useful content regularly draws more and more attention even to the point that it generates business development leads, including b2b lead generation.

Last year HubSpot published “101 Marketing Charts and Graphs” from a survey of numerous businesses and in it was a chart entitled “Leads by Indexed Web Pages” which clearly demonstrated the ratio of search engine indexed web pages to leads generated. It climbed from 60 pages indexed to 120 pages to 200 and so on. The most dramatic increase in lead generation came when a site moved from 200 or so pages indexed to over 311 pages indexed. The number of leads jumped by well over 200%! So adding quality content to your site or blog can produce real business development leads if your target audience uses the Internet to find solutions to problems related to your business.

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