Exploit Online Demand » brand management

Does SEO Support Marketing or Does Marketing Support SEO?

Tom Shivers — Tue, 03 Jan 2012 15:00:35 +0000

It’s interesting how many businesses act like SEO is in a different department than marketing… “oh that’s IT.” This is a real problem for people who implement SEO because the expectation is often: “go do your technical thing to get our site ranking but don’t expect any help from us, that’s your job.” This kind [...]

From Exploit Online Demand, a publication of Capture Commerce.

Local Marketing and Brand Management

Tom Shivers — Mon, 22 Aug 2011 14:00:04 +0000

An interview with Jeff Beale of The Marketology Group In the interview Jeff explains: Understanding your customers and where they write online reviews Mobile apps and awareness Be very aware of how you treat your customers and how they think Brand or reputation management in social media and search engines How to get more positive [...]

From Exploit Online Demand, a publication of Capture Commerce.

20 Things You Can Do To Make Your Blog Stand Out

Guest Author — Wed, 17 Aug 2011 14:00:37 +0000

Update Your Blog’s Design 1. Make Your Blog Sticky Provide Next and Previous post buttons to allow people to easily navigate between the posts of your site. Use attractive graphic animations for the buttons for more interest. 2. Put In A Best Post Slider On your website’s homepage, create a slider using big splash images [...]

From Exploit Online Demand, a publication of Capture Commerce.

What is “Sticky” Content?

Heather — Tue, 14 Jun 2011 14:10:02 +0000

So what exactly makes content “sticky?” Are we talking some type of adhesive or is it more of a gel? In the online world, sticky means good things…particularly when you’re talking about content. When it comes to the Internet, “people go online for hard facts and information,” says Enzo Cesario, Chief Creative Officer of Brandsplat. [...]

From Exploit Online Demand, a publication of Capture Commerce.

Twitter is a Lousy Sales Tool

Heather — Tue, 07 Jun 2011 15:00:26 +0000

Capture Commerce recently had the pleasure of speaking with Enzo Cesario, resident online brand expert and Chief Creative Officer at So Cal’s Brandsplat. Enzo had some interesting thoughts concerning brand marketing in the digital age, and he pulled no punches when addressing Twitter as a marketing component. As it turns out, Twitter is a lousy [...]

From Exploit Online Demand, a publication of Capture Commerce.

Use Twitter for Brand Management and Market Research

Jon Davis — Tue, 02 Sep 2008 16:14:15 +0000

What if finding out what your customers are saying about your service or product was as easy as typing in your company name or product into a search bar? Once searched, you met with real customers talking in real time about your company and products. With Twitter this is possible. Using the search tool for [...]

From Exploit Online Demand, a publication of Capture Commerce.