Sep 03 2013

Entertainment Marketing: Is It Right For Your Business?

Category: contentTom Shivers

An interview with Bill Van Eron of Headwaters Marketingthe-show

Does entertainment and marketing overlap to you?

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Aug 05 2013

Marketplace Leadership Builds An Extraordinary Business

Category: businessGuest Author

Have you ever seen firms in your industry that started out, puppets-on-stringperhaps where you are, then grew into well-known brands? Do you ever wonder to yourself how they do it? Do you think it is just a matter of getting more money, having a better network or being able to connect with their audiences in a mystical, magical way?

Guess what? You can do the same thing with your brand. You can build a company that meets the needs of a particular audience, communicate it to the audience, ensure that they are able to access it, make it appear attractive and keep them coming back for more because they perceive great value in what you offer.

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Jul 29 2013

Entertainment Marketing: 17 Ways to Engage Your Prospect On A Budget

Category: contentTom Shivers

Most content I see these days is designed to be useful to targeted prospects. And that makes me wonder, have you tried entertaining content?

Why so serious? Chill and give your people something to enjoy.

“But Tom, we don’t want people laughing when considering our brand.”

I promise you, they won’t be laughing when it’s time to make a decision about your offer, but they might forget about you… unless you give them something that sticks in their memory, makes your brand lovable and Fun!

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Jun 10 2013

6 Reasons Why Online Reputation Matters

Category: businessGuest Author

It is common for consumers to want to do business with a company human-ratersthey can trust. Can they trust your business? Believe it or not, many businesses do not think having an online reputation is very important. This is a mistake because business can quickly be lost, the minute a few negative reviews get posted online. Small businesses must protect their online reputation now more than ever with popularity growing among sites like Facebook, Twitter, and Yelp.

Know Customer Behavior

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Feb 12 2013

5 Ways To Get The Right People Talking About Your Website

Category: internet marketingGuest Author

So, you’re a small business owner and you want to OLYMPUS DIGITAL CAMERAmaximize on every avenue possible to get people noticing your website and bring more business your way. You know the different social networking sites, and even have profiles on a few of them. You post from time to time, but it doesn’t seem to be generating a ton of traffic. What are you missing?

You’re probably missing a key aspect that most people don’t think about. With all of the expansions made in marketing, including social networking, SEO, YouTube and more, people are forgetting that the main and most noteworthy form of marketing is word of mouth. This is no different when you’re conducting web-based marketing for your web-based business. Your main focus should be to get your website to a buzz worthy status, and there are some strategies that should help you get all of the right people talking about your business and your website. The quicker you begin to think in these terms, the quicker you’ll head your business into a buzz-worthy internet status, providing you more traffic, more leads, and more sales. Continue reading “5 Ways To Get The Right People Talking About Your Website”

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Nov 27 2012

Yes, You Can Outrank Amazon.com

Category: businessTom Shivers

Ever feel like you’re up against the “big boys” when trying to get your product pages ranked?

Matt Cutts answers the question: Why do Amazon.com pages tend to rank well for product queries?

Most people who read this blog are way beyond setting up their website and product pages and I don’t think Steve K (the guy who asked this question), really needed Matt to tell him to setup a home page for his book or product.

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Nov 11 2012

Six Trust Indicators That Google Sniffs Out

Category: organic seoTom Shivers

Google has some degree of trust or distrust of the sites it crawls, and Google’s degree of trust with a site can go up (highly credible) or down (spam site) based on the factors revealed here.

Exact match domain names

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Jan 03 2012

Does SEO Support Marketing or Does Marketing Support SEO?

Category: organic seoTom Shivers

It’s interesting how many businesses act like Does your marketing make the mark?SEO is in a different department than marketing… “oh that’s IT.” This is a real problem for people who implement SEO because the expectation is often: “go do your technical thing to get our site ranking but don’t expect any help from us, that’s your job.”

This kind of thinking might have worked out fine a few years ago but today the search engines treat sites that don’t engage as not so useful – and that impacts search rank. “But it’s just a program, how could it know what’s engaging or not?” Oh my friend, the algorithm is a program, but don’t be naïve, that’s not all search engines have at their disposal to evaluate and rank sites today.

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Aug 22 2011

Local Marketing and Brand Management

Category: local search marketingTom Shivers

An interview with Jeff Beale of The Marketology Group

In the interview Jeff explains: Continue reading “Local Marketing and Brand Management”

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Aug 17 2011

20 Things You Can Do To Make Your Blog Stand Out

Category: conversion rate optimizationGuest Author

Update Your Blog’s Design

1.        Make Your Blog Sticky

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Jun 14 2011

What is “Sticky” Content?

Category: social mediaHeather

So what exactly makes content “sticky?” Are we talking some type of adhesive or is it more of a gel? In the online world, sticky means good things…particularly when you’re talking about content. When it comes to the Internet, “people go online for hard facts and information,” says Enzo Cesario, Chief Creative Officer of Brandsplat. “But if you can make those hard facts and information entertaining in some way, you’re one step ahead.” Sounds simple enough, but as Enzo goes on to discuss in his recent Capture Commerce interview, creating pass-along content is much easier said than done.

There isn’t much of a difference between “sticky content” and “infotainment” – both do the same job. Infotainment requires that you “start with the premise that nobody really cares about a product or service…and [if you] approach your marketing efforts as such, you will soon see that your main goal is pretty simple; to just get people to like you/your brand/your product/your service.” This is very literally true in the cases of social media outlets like Facebook and Twitter that allow your clients to tangibly express affection for your product by Liking or Following your brand.

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Jun 07 2011

Twitter is a Lousy Sales Tool

Category: social mediaHeather

Capture Commerce recently had the pleasure of speaking with Enzo Cesario, resident online brand expert and Chief Creative Officer at So Cal’s Brandsplat. Enzo had some interesting thoughts concerning brand marketing in the digital age, and he pulled no punches when addressing Twitter as a marketing component. As it turns out, Twitter is a lousy sales tool. Here are a few ways you can maximize your online branding strategy without Tweeting until your fingers fall off…

Remember that Twitter alone won’t sell: As Enzo puts it, “From snake oil salesmen of the wild west, and even as far back as the Senate of ancient Rome, people have always pitched their wares in a public space.” This means that Twitter is in no way a sensational information dispenser, just a new medium. It’s hard not to feel like you’re doing some good by constantly talking about your brand on Twitter, but remember that essentially yelling about your product won’t get it done. Enzo hates when clients ask him “how to get more followers on Twitter,” as getting followers is such a small part of a bigger issue. The real money comes in engaging customers, not just beating them over the head with the same message.

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Sep 02 2008

Use Twitter for Brand Management and Market Research

Category: social mediaJon Davis

What if finding out what your customers are saying about your service or product was as easy as typing in your company name or product into a search bar?  Once searched, you met with real customers talking in real time about your company and products.  With Twitter this is possible.  Using the search tool for Twitter, you can search all the Tweets made by every user in the Twitter network in real time.  This can be a very powerful tool for your company to leverage in managing your brand online.  Imagine that your company rolls out a new product and you want to see how it is being received by the public.  Simply search Twitter for the name of the product and see if people are talking about it.  If people are talking on Twitter about it you will see in real time what they are saying.  If your customers are having any problems with the product you will know right away and can send them a message as to how best solve their problem.  You Continue reading “Use Twitter for Brand Management and Market Research”

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