It’s interesting how many businesses act like 
SEO is in a different department than marketing… “oh that’s IT.” This is a real problem for people who implement SEO because the expectation is often: “go do your technical thing to get our site ranking but don’t expect any help from us, that’s your job.”
This kind of thinking might have worked out fine a few years ago but today the search engines treat sites that don’t engage as not so useful – and that impacts search rank. “But it’s just a program, how could it know what’s engaging or not?” Oh my friend, the algorithm is a program, but don’t be naïve, that’s not all search engines have at their disposal to evaluate and rank sites today.
Continue reading “Does SEO Support Marketing or Does Marketing Support SEO?”
Tags: authoritative content, brand management, content marketing, link building, search engine optimization
Many businesses have a blog but don’t use it because its time consuming to write a good article that they would want to publish. I’ve heard lots of different excuses about not producing good content for the company blog.
But, here’s the fact: a blog that publishes useful content regularly draws more and more attention even to the point that it generates business development leads, including b2b lead generation.
Last year HubSpot published “101 Marketing Charts and Graphs” from a survey of numerous businesses and in it was a chart entitled “Leads by Indexed Web Pages” which clearly demonstrated the ratio of search engine indexed web pages to leads generated. It climbed from 60 pages indexed to 120 pages to 200 and so on. The most dramatic increase in lead generation came when a site moved from 200 or so pages indexed to over 311 pages indexed. The number of leads jumped by well over 200%! So adding quality content to your site or blog can produce real business development leads if your target audience uses the Internet to find solutions to problems related to your business.
Continue reading “Generate Business Leads By Producing Useful Content”
Tags: audience engagement, authoritative content, business development, link building, social voting
This article is intended for SEOs who 
want to stay fresh, but others may find it useful as well:
- Companies hiring for a web project
- SEOs on the job hunt
- Businesses who want to do better with SEO
Continue reading “Top SEO Skills for 2011″
Tags: authoritative content, link building, market research, search engine optimization, seo professionals, seo providers, seo skills
Believe it or not, this is the question that Google is asking about your website. Could it be that Google really wants to provide its users with quality choices for every search request?
Here’s the hard truth about SEO. For every keyword phrase you want to gain high organic rank, you must be prepared to do two things:
- Create the kind of content for your website that will set you apart from the rest of the sites who are also targeting that keyword and make your site “authoritative” on these subjects.
- Re-organize the design and navigation of your site so that the major keyword themes stand out and shine to both web visitors and search engines.
Continue reading “Is Your Content Worthy Of A Top Ranking?”
Tags: authoritative content, navigation structure, organic seo, seo approach, top ranking content
