Feb 12 2013

5 Ways To Get The Right People Talking About Your Website

Category: internet marketingGuest Author

So, you’re a small business owner and you want to OLYMPUS DIGITAL CAMERAmaximize on every avenue possible to get people noticing your website and bring more business your way. You know the different social networking sites, and even have profiles on a few of them. You post from time to time, but it doesn’t seem to be generating a ton of traffic. What are you missing?

You’re probably missing a key aspect that most people don’t think about. With all of the expansions made in marketing, including social networking, SEO, YouTube and more, people are forgetting that the main and most noteworthy form of marketing is word of mouth. This is no different when you’re conducting web-based marketing for your web-based business. Your main focus should be to get your website to a buzz worthy status, and there are some strategies that should help you get all of the right people talking about your business and your website. The quicker you begin to think in these terms, the quicker you’ll head your business into a buzz-worthy internet status, providing you more traffic, more leads, and more sales. Continue reading “5 Ways To Get The Right People Talking About Your Website”

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Jan 08 2013

How To Tweet Like a Boss

Category: social mediaGuest Author

In a recent study of mainstream social media, Twitter had the fastest growth rate of any social networking site, placing ahead of 58 other popular sites like Facebook, LinkedIn and Pinterest. With everyone from Barack Obama to your creepy old neighbor having a Twitter account, the little blue bird has become a mainstay of everyday life.

However, as people tweet about the most mundane things like what they ate for breakfast, it’s getting harder and harder to be heard over the deafening din of useless information. Just how do you stay above the pack? How do you attract more followers, and more importantly, keep them? Continue reading “How To Tweet Like a Boss”

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Dec 18 2012

Mental Triggers and Strategies Used By Direct Response Copywriters

Category: conversion rate optimizationTom Shivers

Certainly a good copywriter has command of the mental-triggerEnglish language, but proper grammar and correct spelling isn’t always in the best interest of the direct response copywriter.

Real quick, take the direct response copywriter’s test: Continue reading “Mental Triggers and Strategies Used By Direct Response Copywriters”

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Nov 06 2012

Caution: Heavy Traffic Ahead – How to Prepare your Site for a Visitor Spike

Category: generalGuest Author

A surge in visitor traffic is the dream of every website. Heavy traffic means that your online marketing campaign is paying off, and there are plenty opportunities to turn site traffic into revenue.

But while a surge in visitors is every web marketer’s dream, it can quickly turn into a nightmare if you aren’t prepared. Traffic spikes are like hosting a huge party: you have to make sure that you can accommodate everyone well before the event.

Continue reading “Caution: Heavy Traffic Ahead – How to Prepare your Site for a Visitor Spike”

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Oct 15 2012

Top Problem For Businesses New To SEO: Conversion

Category: organic seoTom Shivers

This is a classic issue that can come up for newcomers to SEO and most don’t know what they should be asking before engaging.

The basic assumption from people new to this space goes something like this: “Yeah, we’ve never done this before but we have to now, so tell us about your pricing.”

Continue reading “Top Problem For Businesses New To SEO: Conversion”

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Sep 10 2012

SEO Checklist – Tom Shivers Interview

Category: organic seoTom Shivers

Jeff Beale interviewed Tom Shivers recently and had a lively discussion about SEO…

What are the common SEO mistakes you see?

Continue reading “SEO Checklist – Tom Shivers Interview”

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Sep 03 2012

Engagement From Scratch: Danny Iny Interview

Category: businessTom Shivers

An interview with Danny Iny, author of Engagement From Scratch. Get the podcast below.

Danny, If you had to start over and build an engaged audience from scratch, how would you do it? Continue reading “Engagement From Scratch: Danny Iny Interview”

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Aug 13 2012

Link Building: Traditional Is Dead and What Works Today

Category: link buildingTom Shivers

An interview with Nate Dame of SEOperks

Link building continues to be scuplted by Google’s algo changes. Some people think Google is trying to make it harder and harder for SEO to work, how do you see it?

Yep! Google is trying to make some SEO “harder.” Black hat and grey hat SEO’s should have a very difficult time staying in business right now, and it will only get more challenging.

Continue reading “Link Building: Traditional Is Dead and What Works Today”

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Aug 06 2012

How User Experience Impacts Search Rank (SEO)

Category: organic seoTom Shivers

At the end of this post I’ll share a link to download the User Experience Checklist for SEO & Conversion to help you evaluate your website and landing pages.

Businesses can get into trouble when they do not balance user experience and SEO or SEO and conversion. Some businesses put too much weight on search rank for their keywords or too much emphasis on social media, overlooking on site SEO and user experience. You can’t do that today and expect good search rank from Google. Instead you must balance out the focus between user experience and SEO so that your target audience not only finds your site but it is useful and even excites them.

Continue reading “How User Experience Impacts Search Rank (SEO)”

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Jul 02 2012

Responsive Web Design: A Fundamental Shift In Design

Category: mobile marketingTom Shivers

An interview with Matt Haff of MattHaff.com

What is responsive web design?

Continue reading “Responsive Web Design: A Fundamental Shift In Design”

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May 29 2012

Secrets to More Relevant Content Marketing

Category: contentTom Shivers

An interview with J Rich Wilson of Innovar Collective

In your whitepaper: Secrets to Creating Content for Buyer Personas, what do you mean by granular segmentation of content?

Continue reading “Secrets to More Relevant Content Marketing”

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May 21 2012

The User-Experience and Business Today

Category: conversion rate optimizationTom Shivers

It has been proven that usability on the web can actually increase traffic to your site, improve your presence as a company, and even drive sales. There are countless studies involving behavioral psychology and eye-tracking studies that show this.

But surprisingly, despite the mounting evidence supporting the benefits of usability, businesses have been very hesitant to focus on the user-experience.

Continue reading “The User-Experience and Business Today”

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Mar 19 2012

Web Design Trends of Late

Category: generalGuest Author

It has just been a couple months since the 2012 marker, and some patterns have made themselves very obvious with the way designers have planned their work. Indeed, many of them are just like the previous year, so it seems like 2011 and 2012 may not be too different. Of course, there are still some small changes to be seen.

Continue reading “Web Design Trends of Late”

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Mar 12 2012

Outbound vs. Inbound Marketing: 3 Findings From HubSpot’s Survey

Category: internet marketingTom Shivers

The folks over at HubSpot surveyed nearly 1000 marketing professionals in January 2012 and found some interesting things about inbound and outbound marketing.

Just so you know outbound marketing refers to marketing designed to interrupt and push prospects so you can sell them: trade shows, direct mail, telemarketing, etc.

Inbound marketing refers to marketing designed to interest prospects who are more qualified, pull them toward a business and allow them to make contact when they are ready: social media, SEO, blogging, content marketing, etc.

Continue reading “Outbound vs. Inbound Marketing: 3 Findings From HubSpot’s Survey”

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Mar 05 2012

4 Steps to Walk Prospects Through Their Buying Process

Category: businessTom Shivers

An interview with Kenneth Darryl Brown of eWeb2Sales

We think about our selling process rather than the prospect’s buying process.

Continue reading “4 Steps to Walk Prospects Through Their Buying Process”

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Nov 02 2011

How to Blog Successfully – Tips From Ileane Smith

Category: bloggingTom Shivers

An interview with Ileane Smith of Basic Blog Tips.

Many people get started blogging with lots of enthusiasm only to give it up a few months later because no one seems to know about it or show any interest in the discussion.

Continue reading “How to Blog Successfully – Tips From Ileane Smith”

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Oct 24 2011

Generate Business Leads By Producing Useful Content

Category: businessTom Shivers

Many businesses have a blog but don’t use it because its time consuming to write a good article that they would want to publish. I’ve heard lots of different excuses about not producing good content for the company blog.

But, here’s the fact: a blog that publishes useful content regularly draws more and more attention even to the point that it generates business development leads, including b2b lead generation.

Last year HubSpot published “101 Marketing Charts and Graphs” from a survey of numerous businesses and in it was a chart entitled “Leads by Indexed Web Pages” which clearly demonstrated the ratio of search engine indexed web pages to leads generated. It climbed from 60 pages indexed to 120 pages to 200 and so on. The most dramatic increase in lead generation came when a site moved from 200 or so pages indexed to over 311 pages indexed. The number of leads jumped by well over 200%! So adding quality content to your site or blog can produce real business development leads if your target audience uses the Internet to find solutions to problems related to your business.

Continue reading “Generate Business Leads By Producing Useful Content”

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Oct 05 2011

6 Blogging Steps to Success

Category: bloggingGuest Author

photo credit: Bev Lloyd-Roberts

Do you want your blog to succeed? Well, you can’t just expect it to do so without putting in any hard work or effort, can you? So, here are the 6 steps of blogging that you need to follow in order for your blog to succeed. Continue reading “6 Blogging Steps to Success”

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Aug 17 2011

20 Things You Can Do To Make Your Blog Stand Out

Category: conversion rate optimizationGuest Author

Update Your Blog’s Design

1.        Make Your Blog Sticky

Continue reading “20 Things You Can Do To Make Your Blog Stand Out”

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Jul 21 2011

Facebook Page: How to Acquire, Educate and Engage Fans

Category: social mediaGuest Author

So you finally decided to jump on the e-commerce bandwagon and get yourself a Facebook Fan Page. You’ve linked your store front, filled it full of merchandise and ways to make shopping and checkout easier. All that’s left to do is sit back and wait for the customers to find their way over. You’re full of high hopes, based on the old saying, “If you build it, they will come.” While that’s a nice thought, the reality is you’re going to have to bring those clients in yourself. Attracting fans and turning them into customers can be a challenge, especially if you don’t know how. Here are four steps to follow to achieve that goal:

*Acquire fans

Continue reading “Facebook Page: How to Acquire, Educate and Engage Fans”

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