So, you’re a small business owner and you want to maximize on every avenue possible to get people noticing your website and bring more business your way. You know the different social networking sites, and even have profiles on a few of them. You post from time to time, but it doesn’t seem to be generating a ton of traffic. What are you missing?
You’re probably missing a key aspect that most people don’t think about. With all of the expansions made in marketing, including social networking, SEO, YouTube and more, people are forgetting that the main and most noteworthy form of marketing is word of mouth. This is no different when you’re conducting web-based marketing for your web-based business. Your main focus should be to get your website to a buzz worthy status, and there are some strategies that should help you get all of the right people talking about your business and your website. The quicker you begin to think in these terms, the quicker you’ll head your business into a buzz-worthy internet status, providing you more traffic, more leads, and more sales. Continue reading “5 Ways To Get The Right People Talking About Your Website”
In a recent study of mainstream social media, Twitter had the fastest growth rate of any social networking site, placing ahead of 58 other popular sites like Facebook, LinkedIn and Pinterest. With everyone from Barack Obama to your creepy old neighbor having a Twitter account, the little blue bird has become a mainstay of everyday life.
However, as people tweet about the most mundane things like what they ate for breakfast, it’s getting harder and harder to be heard over the deafening din of useless information. Just how do you stay above the pack? How do you attract more followers, and more importantly, keep them? Continue reading “How To Tweet Like a Boss”
A surge in visitor traffic is the dream of every website. Heavy traffic means that your online marketing campaign is paying off, and there are plenty opportunities to turn site traffic into revenue.
But while a surge in visitors is every web marketer’s dream, it can quickly turn into a nightmare if you aren’t prepared. Traffic spikes are like hosting a huge party: you have to make sure that you can accommodate everyone well before the event.
At the end of this post I’ll share a link to download the User Experience Checklist for SEO & Conversion to help you evaluate your website and landing pages.
Businesses can get into trouble when they do not balance user experience and SEO or SEO and conversion. Some businesses put too much weight on search rank for their keywords or too much emphasis on social media, overlooking on site SEO and user experience. You can’t do that today and expect good search rank from Google. Instead you must balance out the focus between user experience and SEO so that your target audience not only finds your site but it is useful and even excites them.
It has been proven that usability on the web can actually increase traffic to your site, improve your presence as a company, and even drive sales. There are countless studies involving behavioral psychology and eye-tracking studies that show this.
But surprisingly, despite the mounting evidence supporting the benefits of usability, businesses have been very hesitant to focus on the user-experience.
It has just been a couple months since the 2012 marker, and some patterns have made themselves very obvious with the way designers have planned their work. Indeed, many of them are just like the previous year, so it seems like 2011 and 2012 may not be too different. Of course, there are still some small changes to be seen.
The folks over at HubSpot surveyed nearly 1000 marketing professionals in January 2012 and found some interesting things about inbound and outbound marketing.
Just so you know outbound marketing refers to marketing designed to interrupt and push prospects so you can sell them: trade shows, direct mail, telemarketing, etc.
Inbound marketing refers to marketing designed to interest prospects who are more qualified, pull them toward a business and allow them to make contact when they are ready: social media, SEO, blogging, content marketing, etc.
Many businesses have a blog but don’t use it because its time consuming to write a good article that they would want to publish. I’ve heard lots of different excuses about not producing good content for the company blog.
But, here’s the fact: a blog that publishes useful content regularly draws more and more attention even to the point that it generates business development leads, including b2b lead generation.
Last year HubSpot published “101 Marketing Charts and Graphs” from a survey of numerous businesses and in it was a chart entitled “Leads by Indexed Web Pages” which clearly demonstrated the ratio of search engine indexed web pages to leads generated. It climbed from 60 pages indexed to 120 pages to 200 and so on. The most dramatic increase in lead generation came when a site moved from 200 or so pages indexed to over 311 pages indexed. The number of leads jumped by well over 200%! So adding quality content to your site or blog can produce real business development leads if your target audience uses the Internet to find solutions to problems related to your business.
Do you want your blog to succeed? Well, you can’t just expect it to do so without putting in any hard work or effort, can you? So, here are the 6 steps of blogging that you need to follow in order for your blog to succeed. Continue reading “6 Blogging Steps to Success”
So you finally decided to jump on the e-commerce bandwagon and get yourself a Facebook Fan Page. You’ve linked your store front, filled it full of merchandise and ways to make shopping and checkout easier. All that’s left to do is sit back and wait for the customers to find their way over. You’re full of high hopes, based on the old saying, “If you build it, they will come.” While that’s a nice thought, the reality is you’re going to have to bring those clients in yourself. Attracting fans and turning them into customers can be a challenge, especially if you don’t know how. Here are four steps to follow to achieve that goal: