Exploit Online Demand » audience engagement

How to Blog Successfully – Tips From Ileane Smith

Tom Shivers — Wed, 02 Nov 2011 14:00:55 +0000

An interview with Ileane Smith of Basic Blog Tips. Many people get started blogging with lots of enthusiasm only to give it up a few months later because no one seems to know about it or show any interest in the discussion. Ileane approached blogging similarly but, she did a few things most bloggers do [...]

From Exploit Online Demand, a publication of Capture Commerce.

Generate Business Leads By Producing Useful Content

Tom Shivers — Mon, 24 Oct 2011 15:52:49 +0000

Many businesses have a blog but don’t use it because its time consuming to write a good article that they would want to publish. I’ve heard lots of different excuses about not producing good content for the company blog. But, here’s the fact: a blog that publishes useful content regularly draws more and more attention [...]

From Exploit Online Demand, a publication of Capture Commerce.

6 Blogging Steps to Success

admin — Wed, 05 Oct 2011 14:00:16 +0000

Do you want your blog to succeed? Well, you can’t just expect it to do so without putting in any hard work or effort, can you? So, here are the 6 steps of blogging that you need to follow in order for your blog to succeed. Step One: Establish a good voice. The best blogs [...]

From Exploit Online Demand, a publication of Capture Commerce.

20 Things You Can Do To Make Your Blog Stand Out

Guest Author — Wed, 17 Aug 2011 14:00:37 +0000

Update Your Blog’s Design 1. Make Your Blog Sticky Provide Next and Previous post buttons to allow people to easily navigate between the posts of your site. Use attractive graphic animations for the buttons for more interest. 2. Put In A Best Post Slider On your website’s homepage, create a slider using big splash images [...]

From Exploit Online Demand, a publication of Capture Commerce.

Facebook Page: How to Acquire, Educate and Engage Fans

Guest Author — Thu, 21 Jul 2011 14:02:47 +0000

So you finally decided to jump on the e-commerce bandwagon and get yourself a Facebook Fan Page. You’ve linked your store front, filled it full of merchandise and ways to make shopping and checkout easier. All that’s left to do is sit back and wait for the customers to find their way over. You’re full [...]

From Exploit Online Demand, a publication of Capture Commerce.

Landing Page Conversion: The Power of Prospect Motivation

Tom Shivers — Mon, 11 Jul 2011 14:00:57 +0000

Have you noticed how important prospect motivation is to your landing page’s conversion rate? c = 4m + 3v + 2(i – f) – 2a conversion = 4 motivation + 3 value proposition clarity + 2(incentives – friction) – 2 anxiety caused by the process This formula from marketingexperiments emphasizes prospect motivation as the most [...]

From Exploit Online Demand, a publication of Capture Commerce.

Five Creative Ways to Add Content to Your Blog

Guest Author — Thu, 07 Jul 2011 14:00:23 +0000

Blogging is a fantastic way to grow your reputation as an individual or a business owner. Blogs have become many people’s preferred information and entertainment source and having a blogging presence is a wonderful way to disseminate information, increase traffic to your website and gain credibility both as a writer and as an expert in [...]

From Exploit Online Demand, a publication of Capture Commerce.

Get a Decision or Get Out of Marketing

Tom Shivers — Wed, 29 Jun 2011 14:30:15 +0000

$$$ = [Desire Based Tension] + (Decision) “If you are not relevant enough in the mind of your [prospects and] customers to get them to make a decision, then they will never ever buy.” “Your job as a marketer… is to be relevant enough to get people to make a decision about you… one way [...]

From Exploit Online Demand, a publication of Capture Commerce.

What is “Sticky” Content?

Heather — Tue, 14 Jun 2011 14:10:02 +0000

So what exactly makes content “sticky?” Are we talking some type of adhesive or is it more of a gel? In the online world, sticky means good things…particularly when you’re talking about content. When it comes to the Internet, “people go online for hard facts and information,” says Enzo Cesario, Chief Creative Officer of Brandsplat. [...]

From Exploit Online Demand, a publication of Capture Commerce.

Twitter is a Lousy Sales Tool

Heather — Tue, 07 Jun 2011 15:00:26 +0000

Capture Commerce recently had the pleasure of speaking with Enzo Cesario, resident online brand expert and Chief Creative Officer at So Cal’s Brandsplat. Enzo had some interesting thoughts concerning brand marketing in the digital age, and he pulled no punches when addressing Twitter as a marketing component. As it turns out, Twitter is a lousy [...]

From Exploit Online Demand, a publication of Capture Commerce.

4 Tools To Engage Your Online Audience

Tom Shivers — Tue, 04 Jan 2011 16:01:46 +0000

AttentionWizard Models the first few seconds of scene analysis by the brain of your landing page. It doesn’t require actual people to interact with your page and you get results instantly! Basically, it’s an instant heat map of your landing page without having to do expensive eye tracking studies or time consuming mouse tracking data [...]

From Exploit Online Demand, a publication of Capture Commerce.

Using SEO To Build Audience Engagement

Tom Shivers — Thu, 30 Apr 2009 13:29:31 +0000

Why more traffic just isn’t good enough anymore With more complex algorithms that factor in local, personal and universal search features, search rankings are not always consistent. Today’s results often depend on a user’s location, their search history and their behavior with the search results – sometimes you can see different search results for the [...]

From Exploit Online Demand, a publication of Capture Commerce.