Feb 06 2017

How To Increase Revenue From SEO Without Adding Lots Of New Content

Category: organic seoTom Shivers

From Revenue-based SEO Webinar Secret #2

Access Revenue-based SEO Webinar replay

Now another misbelief is to get better performance from revenue keywords I have to add more pages to my site. But, revenue-based SEO says you can get higher performance from revenue keywords by prioritizing landing pages that bring in buyers and then give buyers the signals and info they want to make a buying decision.

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Sep 26 2016

How to Win Over Prospects With Your Marketing Funnel

Category: businessTom Shivers

In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while you are tweaking those prospect personas, let’s look at the next steps.

Step 2: Create an online asset that clearly demonstrates the power of your solution

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Aug 01 2016

How to Create an Effective Online Marketing Funnel

Category: businessTom Shivers

online marketing funnelPour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit.

The marketing funnel that I explain here works well for: Continue reading “How to Create an Effective Online Marketing Funnel”

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Apr 25 2016

How To Build Up An Audience of Prospects For Your Offer

Category: businessTom Shivers

Although similar because one tends to precede the other, audience building and viral marketing are sometimes confused these days. Most people think “viral marketing” is when you post a video on YouTube and get 100,000 views. Nope, viral marketing does this:

  • Free word of mouth marketing
  • Exponential growth
  • ISYOT Effect (“I’ve seen you out there”)
  • Quickly Become #1

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Sep 14 2015

How To Get More Google Love With Searcher Intent

Category: organic seoTom Shivers

Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or SEO) get more results?

In this post I’m going to walk you through a high-level way to evaluate the intent of a searcher so you can create content that satisfies that person and delivers business results. My goal is to help you:

  • Sell products (ecommerce stores)
  • Generate quality leads
  • Grow email lists
  • Build brand name awareness

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Sep 29 2014

Search Behavior Signals That Impact SEO & Conversion

Category: organic seoTom Shivers

You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site near the top. What’s the problem?

Search engines and Google in particular are not as dependent on technical signals as they once were.

More business websites than ever have been optimized to some degree for search rankings, so how does G decide which ones to rank on the first page?

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Aug 25 2014

6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page

Category: conversion rate optimizationGuest Author

Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn.

While working hard towards improving conversion rates of existing websites and landing pages is one thing, it’s a lot better to get things right the first time. Build it right and the results will follow.

This is especially true in the case of a landing page – a single page that carries the responsibility of converting all your advertising dollars into actual revenue – the last runner in the marketing relay race.

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Aug 11 2014

How User Generated Content Can Lead To Sizzling SEO

Category: contentGuest Author

What do YOU, Gandhi, the Queen of England, and Joseph Stalin ALL have in common?

Photo Cred: @Wikimedia

Believe it or not, all of these figures were named Time Magazine’s Person of the Year at some time or another. In 2006, the publication named YOU as its annual choice, to reflect the rise of individual content creator on the internet.

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Jun 30 2014

SEO Is Organic

Category: organic seoTom Shivers

Organic search results are unpaid – the kind everyone craves – and organic SEO means the practice of gaining rank in the natural search results. But today I am suggesting that there is a deeper meaning to organic SEO that is much closer to organic growth – growth from within the organization that results in more productivity and sales.

In an ideal business, effective SEO and online marketing takes place when the people within the organization take ownership of the project. You may have heard of those companies whose people enjoy their jobs, work well together and when they decide to do something together, it gets done!

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Jun 16 2014

4 Flaws Of Business People Who Hate Marketing

Category: contentTom Shivers

In the vein of Jeff Foxworthy’s “You might be a redneck,” – you might be a Business owner who hates marketing (Bowhm). Ok, maybe I’m being a bit extreme and you’re really a business leader who is uncomfortable with marketing (bowiuwm), but that acronym doesn’t roll off the tongue like Bowhm does (pronounced boyeem).

If you are cold, calculated and don’t have an empathetic bone in your body, you might be a Bowhm…

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Apr 28 2014

The “Wow” Moment With Underdog Marketing

Category: businessTom Shivers

People love to be wowed perhaps because it catches us by surprise or because it’s rare to behold one totally dedicated to the skill of his/her craft or because we are overwhelmed by the raw passion displayed or because it inspires us to pursue one’s dreams because they are worth the hard work and long wait despite all the naysayers and resistance.

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Mar 03 2014

Lead Generation Catalyst: Access To The Expert

Category: contentTom Shivers

kitty-on-huntTransformation can come to a business when their content goes up a level. This is especially true for businesses who must be viewed as authoritative by their prospects or possess expertise during the sales cycle.

You know what happens when a prospect starts asking good questions; it’s like the hunt to get all the details before putting any money down. Here are some ways to evoke the hunt in your prospects.

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Jan 21 2014

4 Categories Of Content That Brings In The Biz

Category: contentTom Shivers

Use this content marketing guide to visualize how your ideal prospect wants to engage with your business through content that naturally leads her to take action.

There are a number of ways to conceptualize how content marketing captures the attention of your ideal prospect, builds interest in your business and converts them into a customer: AIDA (attention, interest, desire, action), New Marketing Funnel (awareness, consideration, conversion, loyalty, advocacy). Chose a marketing funnel concept that works for you.

1. Top of the funnel content

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Oct 21 2013

The New SEO Part 4 – From Keywords To Searcher Intent

Category: organic seoTom Shivers

SEO has and is becoming less about keywords and more about searcher intent. Search engineers have this strange idea that humans and computers should be one. Not that humans should be allowed to legally marry a bot – not quite that far, but that search engines should be able to read the mind of its user.

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Oct 07 2013

The New SEO Part 3 – Replacement For Fired Link Building Strategies

Category: link buildingTom Shivers

At the beginning of this blog series I mentioned that most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click and organic search traffic.

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Oct 01 2013

Break Your Addiction To Google – Part 2: Engagement

Category: organic seoTom Shivers

In my last article in this series, The New SEO – Independence from Google, I explained that Google is at war with SEO and link building in particular. Google comes out with a new twist with regularity now, the latest is the “not provided” keyword data from Google – for most businesses “not provided” has risen to the most popular keyword in your web analytics and according to Google, that is going to continue going up. Even Adwords advertisers won’t be able to see what organic keywords brought traffic to their site from G and we’ll all be left with an extra step to figure out what keywords are bringing traffic from Google – the educated guess.

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Aug 12 2013

Content Marketing: Take Advantage of the Impending Event

Category: contentTom Shivers

An impending event is any future occurring event that two pumpkin-buyerparties can agree will take place. For example, a moving date, our home sold and we now have 30 days to pack up and move so the new owner can move in.

Knowledge of an event like this can make a sales person’s job much easier since decisions must be made by the impending event.

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Aug 05 2013

Marketplace Leadership Builds An Extraordinary Business

Category: businessGuest Author

Have you ever seen firms in your industry that started out, puppets-on-stringperhaps where you are, then grew into well-known brands? Do you ever wonder to yourself how they do it? Do you think it is just a matter of getting more money, having a better network or being able to connect with their audiences in a mystical, magical way?

Guess what? You can do the same thing with your brand. You can build a company that meets the needs of a particular audience, communicate it to the audience, ensure that they are able to access it, make it appear attractive and keep them coming back for more because they perceive great value in what you offer.

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Apr 16 2013

Practical Tips To Harness A Growing Facebook Page Following

Category: social mediaTom Shivers

An interview with Meghan Nichols of The Jolly Christmas Shop

facebook_letTell us a little about your target audience and why you use facebook to engage them.

Our target audience are women between the ages of 35-55 who love decorating for Christmas. We engage them by getting them excited about our products by showing pictures, playing contests, free item giveaways and even asking for feedback.

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Feb 19 2013

Design A ‘Start Here’ Page That Delivers Great Results

Category: businessGuest Author

Think very carefully about what happens when a new visitor stumbles onto your site. The first thing anyone would do is try and get an idea of what is going on. They want to know what your website is about and how it’s going to help them. After that they will probably spend some time looking through all the articles and if they don’t find what they are looking for it’s very unlikely they will come back. How easy is it to find the best articles on your site?

Unless You've Got A Better Idea

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