Exploit Online Demand » analytics

How to Analyze Web Stats to Increase Online Conversions

Tom Shivers — Mon, 12 Dec 2011 15:16:49 +0000

An interview with Martin Eising It puzzles me why so few businesses really attempt to optimize conversions. Why is that? I think it has to do with the way people think about web sites. When someone wants to increase the action they get from their site the first thing that comes to mind is increasing [...]

From Exploit Online Demand, a publication of Capture Commerce.

Ecommerce SEO: Site Navigation and Link Bait

Tom Shivers — Mon, 08 Aug 2011 14:00:22 +0000

An interview with Jason Capshaw. How did you get started in SEO for Ecommerce? I was working on an ecommerce development project when they approached me about helping with their SEO. I began researching SEO and discovered I had a passion for the subject. My first SEO client was an Ecommerce site, and it has [...]

From Exploit Online Demand, a publication of Capture Commerce.

AiMA Event Recap – Recognizing the Value Beyond the Click to Conversion

Jon Davis — Thu, 26 Jun 2008 16:50:23 +0000

The Atlanta Interactive Marketing Association (AiMA) held their monthly meeting last night. The topic of the night: recognize the value of online marketing efforts beyond the simple click to conversion metrics that are so common in our industry. The truth of the matter is search is responsible for much more business than it gets credit [...]

From Exploit Online Demand, a publication of Capture Commerce.