An interview with Martin Eising
It puzzles me why so few businesses really attempt to optimize conversions. Why is that?
I think it has to do with the way people think about web sites. When someone wants to increase the action they get from their site the first thing that comes to mind is increasing the amount of visitors the site gets. This is just logical, and is naturally the first thing that comes to mind. Doing more with the same amount of traffic , on the other hand, is not something that most people immediately think of.
Continue reading “How to Analyze Web Stats to Increase Online Conversions”
Tags: analytics, conversion rate optimization
An interview with Jason Capshaw.
How did you get started in SEO for Ecommerce?
I was working on an ecommerce development project when they approached me about helping with their SEO. I began researching SEO and discovered I had a passion for the subject. My first SEO client was an Ecommerce site, and it has been my favorite ever since.
Continue reading “Ecommerce SEO: Site Navigation and Link Bait”
Tags: analytics, ecommerce, link building, navigation structure, organic seo, seo, user generated content
The Atlanta Interactive Marketing Association (AiMA) held their monthly meeting last night. The topic of the night: recognize the value of online marketing efforts beyond the simple click to conversion metrics that are so common in our industry. The truth of the matter is search is responsible for much more business than it gets credit for in traditional models, it’s extremely important as a branding tool and it can be used as a powerful tool to track offline marketing efforts.
For instance, when someone performs a search and finds a product they would like to purchase they may not necessarily purchase the product online, they may actually go to the store and buy the product but the search they performed online does not get credit for the sale. The importance of leveraging search engines for branding is also something that is very difficult to measure but has a major impact on how people view a company’s product. Seeing a company at the top of the search results creates a trust for the brand. Also, analyzing website statistics can be a great way to test whether or not an offline mailing, radio ad, TV commercial, etc. was effective at driving traffic to the site and increasing purchases.
Continue reading “AiMA Event Recap – Recognizing the Value Beyond the Click to Conversion”
Tags: analytics, conversion rate optimization
