Jul 23 2009
How to lose top rankings by redirecting a new domain name to your site
Can my site rank better with a keyword-rich domain name? Sure.
Can my site rank better without a keyword in the domain name at all? Absolutely.
I get questions (or assumptions) like this regularly. If your goal is to get a better ranking with a new keyword rich domain name, please take my advice and reconsider.
Let’s say your website has been out there for 6 months or more and you assume, for whatever reason, that you can get a higher search engine ranking if you were using a keyword in your domain name instead of the one you have. So, you rush to purchase keyword1.com, keyword2.com and keyword3.com. After all, domain names are cheap – most of the time.
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