Sep 17 2009

Using Twitter For Business and Link Building

Category: social mediaTom Shivers

 

Feast on some tools, apps and ideas to help you get in the Twitter game and build quality traffic and links to your site.

TweetBeep.com – Manage your online Twitter reputation. Alerts will be emailed to you whenever a Twitter user Tweets about your business, name, or domain. You select the alert criteria and what to watch for. This is great for a business that is concerned about branding, online identity and quickly responding to customers.

Twollo.com allows you to find and follow Twitterers with similar interests to you automatically. When you create an account there, you will see an empty box with “Twitterers talking about:” above it. I’m interested in Twitterers talking about Google, so I submit that interest and Twollo then finds people interested in Google and follows them for me through my Twitter account. Many of these people see we have similar interests and follow me as well.

Tweetlater.com is a Twitter post scheduler among other things. It is easy to use, allows you to Tweet ahead, and lets you select a posting schedule by day and time. You can also setup several interesting features/tools:

  • Automatically send a welcome message to new followers.
  • Automatically follow people (new followers) who follow me from this point forward.
  • Auto unfollow those who unfollow you.

Bit.ly allows you to shorten, share and track your links to save space when you tweet them. The tracking feature displays the number of clicks on each shortened URL you have setup.

How do I get links to my website? First, I must clarify that tweeting a link to your website is not the same thing as link building, it simply allows your followers to click through to your site. Some day Google may modify it’s algo to account for these tweet links but for now, there’s no evidence that Google does.

You often see blog posts with a “Tweet This Post” link on the page, asking people to pass this on to others. This is easy to add to any good content on your site: videos, reports, product comparisons, research, articles, etc. Use this tool to build relationships.

Twitter directories categorize users according to interest/topic and some list users from most followers to least. You can register for free and follow some of the most popular Twitterers. Within your account, you can show your recent tweets and there’s a place for a link to your website. Most profile pages are indexed by Google:

In some businesses it can make sense to have several Twitter accounts – one for the business and one for each executive.

Everything I’ve mentioned here actually contributes to building good quality links to your website and the most important one is honing your target audience or followers so they benefit first. If your followers benefit from your Tweets, they will pay you back with retweets, more followers, and links. You also want to “listen to” the issues and questions in your marketplace, so you can provide appropriate answers. Sometimes Twitter is the first place you get wind of what’s coming.

Twitter is another avenue to build real relationships with other professionals. These relationships then can be a source of info, business leads, web traffic and links to your site.

By the way, you can follow us on Twitter too.

If you enjoyed this post, make sure you subscribe to my RSS feed! You can also follow me on Twitter here.

Tags: ,