Nov 06 2013

Quality Content: The Mark Of Influence

Category: contentTom Shivers

Get-what-you-pay-forQuality content is an ambiguous term because it conjures up different meanings depending on who, what and why. For example, car enthusiasts are drawn to Car & Driver Magazine for its unabashed discontent for under performing cars while car shoppers are drawn to AutoTrader for its reviews, advice and comparison tools.

Quality means different things depending on who, what and why. And by the way, Google is not really evaluating content quality since Google is not a leader but a follower. G sniffs around the web for signals that tell whether an author, brand, company or entity has a following, has influence, and/or is a leader.

Continue reading “Quality Content: The Mark Of Influence”

Tags: ,


Oct 21 2013

The New SEO Part 4 – From Keywords To Searcher Intent

Category: organic seoTom Shivers

SEO has and is becoming less about keywords and more about searcher intent. Search engineers have this strange idea that humans and computers should be one. Not that humans should be allowed to legally marry a bot – not quite that far, but that search engines should be able to read the mind of its user.

Continue reading “The New SEO Part 4 – From Keywords To Searcher Intent”

Tags: , ,


Oct 07 2013

The New SEO Part 3 – Replacement For Fired Link Building Strategies

Category: link buildingTom Shivers

At the beginning of this blog series I mentioned that most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click and organic search traffic.

Continue reading “The New SEO Part 3 – Replacement For Fired Link Building Strategies”

Tags: ,


Oct 01 2013

Break Your Addiction To Google – Part 2: Engagement

Category: organic seoTom Shivers

In my last article in this series, The New SEO – Independence from Google, I explained that Google is at war with SEO and link building in particular. Google comes out with a new twist with regularity now, the latest is the “not provided” keyword data from Google – for most businesses “not provided” has risen to the most popular keyword in your web analytics and according to Google, that is going to continue going up. Even Adwords advertisers won’t be able to see what organic keywords brought traffic to their site from G and we’ll all be left with an extra step to figure out what keywords are bringing traffic from Google – the educated guess.

Continue reading “Break Your Addiction To Google – Part 2: Engagement”

Tags: ,


Sep 16 2013

The New SEO – Independence From Google

Category: organic seoTom Shivers

Most businesses have a strategy or are diligently shortcutworking on one to reduce their dependence on Google, both from pay-per-click and organic search traffic. The strategy to reduce dependence on Adwords is usually SEO, but a strategy to reduce dependence on G’s organic traffic has arisen. Why? Google’s current attitude about SEO seems to be “if you don’t care about the algo, we care about you.”

Just a few years ago ranking in Google was on page SEO and building a bunch of links to your site. But today, Google’s algo seems to sniff out those sites that are over doing on page and off page SEO, a.k.a. over optimizing their site to regain a good ranking, and holding them under to favor sites that seem to not care much about SEO or to favor big brands that Google trusts.

Continue reading “The New SEO – Independence From Google”

Tags:


Sep 09 2013

Four Life Hacks And Work Flow Tips For Webmasters And Web Designers

Category: internet marketingGuest Author

If you’re a webmaster, blogger or SEO, then you are probably at least somewhat adept at multitasking. No doubt you are used to having multiple windows open at once and rapidly flicking between the work you’re doing. Probably your computer is constantly pushed to its limits, but the real question is whether your brain can cope with all that information at once and whether you can keep it up without seeing a drop in performance.

Continue reading “Four Life Hacks And Work Flow Tips For Webmasters And Web Designers”

Tags: ,


Sep 03 2013

Entertainment Marketing: Is It Right For Your Business?

Category: contentTom Shivers

An interview with Bill Van Eron of Headwaters Marketingthe-show

Does entertainment and marketing overlap to you?

Continue reading “Entertainment Marketing: Is It Right For Your Business?”

Tags: ,


Aug 26 2013

5 Tips To Clean Up Your Link Profile

Category: link buildingTom Shivers

Be critical of link removal requests

Here’s an email I received recently:

As we have sent mail earlier also for removing our link. But unfortunately this has not removed yet. I would be very grateful if you would please remove all links to this site at your earliest convenience, letting me know that you have done so.

It may be that a third party has maliciously or abusively added our details at some point in the past, and I apologies for inconveniencing you in this way.

Continue reading “5 Tips To Clean Up Your Link Profile”

Tags: ,


Aug 19 2013

11 Premium WordPress Themes

Category: businessGuest Author

Business owners and bloggers looking for a professional, neat, and easy to navigate design find that some of the best designs across the web use premium WordPress themes. No matter what your purpose, you’ll find designs that not only pique interest, but perfectly fit innovative blogging and design goals.

genesis

Continue reading “11 Premium WordPress Themes”

Tags: ,


Aug 12 2013

Content Marketing: Take Advantage of the Impending Event

Category: contentTom Shivers

An impending event is any future occurring event that two pumpkin-buyerparties can agree will take place. For example, a moving date, our home sold and we now have 30 days to pack up and move so the new owner can move in.

Knowledge of an event like this can make a sales person’s job much easier since decisions must be made by the impending event.

Continue reading “Content Marketing: Take Advantage of the Impending Event”

Tags: ,


Aug 05 2013

Marketplace Leadership Builds An Extraordinary Business

Category: businessGuest Author

Have you ever seen firms in your industry that started out, puppets-on-stringperhaps where you are, then grew into well-known brands? Do you ever wonder to yourself how they do it? Do you think it is just a matter of getting more money, having a better network or being able to connect with their audiences in a mystical, magical way?

Guess what? You can do the same thing with your brand. You can build a company that meets the needs of a particular audience, communicate it to the audience, ensure that they are able to access it, make it appear attractive and keep them coming back for more because they perceive great value in what you offer.

Continue reading “Marketplace Leadership Builds An Extraordinary Business”

Tags: , , , , ,


Jul 29 2013

Entertainment Marketing: 17 Ways to Engage Your Prospect On A Budget

Category: contentTom Shivers

Most content I see these days is designed to be useful to targeted prospects. And that makes me wonder, have you tried entertaining content?

Why so serious? Chill and give your people something to enjoy.

“But Tom, we don’t want people laughing when considering our brand.”

I promise you, they won’t be laughing when it’s time to make a decision about your offer, but they might forget about you… unless you give them something that sticks in their memory, makes your brand lovable and Fun!

Continue reading “Entertainment Marketing: 17 Ways to Engage Your Prospect On A Budget”

Tags: , , , , ,


Jul 22 2013

The Booming Trend of Mcommerce [Infographic]

Category: businessTom Shivers

2013 Booming Trend of Mobile Commerce

Adam Wills works at PerceptionSystem as ecommerec developer. I like to research the ecommerce market.

Continue reading “The Booming Trend of Mcommerce [Infographic]”

Tags: , , , ,


Jul 15 2013

How To Setup Goals In Google Analytics

Category: web analyticsTom Shivers

Conversion tracking is easy to do if you setup goals properly within Google Analytics.  In this video I show you exactly how to do it step by step.


Tags: , ,


Jun 24 2013

Is Author Rank Upon Us?

Category: social mediaTom Shivers

According to a poll I conducted, one of the top questionssocial-voting-influencer people have for Matt Cutts right now is this: “Is Google putting more trust in content based on Google Authorship?”

I submitted the question, along with others, to Matt for a video response at Google Moderator, but I doubt he will answer this one until a later time when Google sees success in Author Rank, or perhaps he won’t answer it at all for other reasons.

Continue reading “Is Author Rank Upon Us?”

Tags: , , , , , ,


Jun 17 2013

Roadmap To The Right Crowdfunding Site [Infographic]

Category: businessTom Shivers

Crowdfunding sites are buzzworthy today probably because they reduce entreprenuers’ dependence on bootstrapping or relying on friends, family and angel investors to get their ideas launched.

With the rise of this new source of funding, there are crowdfunding sites for specific ideas:

  • E-commerce
  • Medical
  • High-tech
  • Nonprofits
  • Green-tech
  • Science
  • Sports
  • Music
  • Inventions
  • Journalism
  • and on it goes…

Continue reading “Roadmap To The Right Crowdfunding Site [Infographic]”

Tags: , ,


Jun 10 2013

6 Reasons Why Online Reputation Matters

Category: businessGuest Author

It is common for consumers to want to do business with a company human-ratersthey can trust. Can they trust your business? Believe it or not, many businesses do not think having an online reputation is very important. This is a mistake because business can quickly be lost, the minute a few negative reviews get posted online. Small businesses must protect their online reputation now more than ever with popularity growing among sites like Facebook, Twitter, and Yelp.

Know Customer Behavior

Continue reading “6 Reasons Why Online Reputation Matters”

Tags: , ,


Jun 03 2013

Top Questions For Matt Cutts (Poll)

Category: organic seoTom Shivers

I put together a list of questions for Matt Cutts matt-cuttsthat he hasn’t answered before and have YOU vote on the ones worth submitting to him for a video response. Take the poll…

What Questions Do You Want Matt Cutts To Answer?

  • If you could talk more into what goes into determining which sites are being awarded with authority boosts within their industry/niche? (36%, 59 Votes)
  • Is Google putting more trust in content based on Google Authorship? (33%, 53 Votes)
  • It's rare to see a piece of content 6 or more years old rank high. What factors make for "outdated" content that gets devalued? The market? Link drop-out? (4%, 6 Votes)
  • Does advertising with Google affect the website's organic search rankings? (3%, 5 Votes)
  • I've done a google disavow to remove bad links a previous SEO did. How do I know if Google Actually processed it, and if I submitted it the right way? (3%, 5 Votes)
  • Has Google made a determination as to what percentage of links are really spam and why do sites get punished for inbound links that they didn't ask for? (3%, 5 Votes)
  • Why does Google have a problem with SEO tools displaying scraped ranking data when that's essentially what Google does with the entire web? (3%, 5 Votes)
  • Keyword stuffing of any kind is not going to improve the ranking of a site in Google, but is it true that less is more? (2%, 4 Votes)
  • Does it help to be naïve about SEO today? If so, is it possible for a site that is “over optimized” to regain its innocence? (2%, 4 Votes)
  • It’s clear that some links are unnatural and others are natural, but of those that are natural, which ones should I use the Disavow Tool for and which ones should I leave alone? (2%, 4 Votes)
  • Why, even after Penguin 2.0, are there still so many top 3 rankings for websites with obviously spammy link profiles? (2%, 3 Votes)
  • For money keywords (lots of Adwords ads), what percentage of top 10 organic search results are business sites vs. info sites? Big business vs. small business? (2%, 3 Votes)
  • Why does it take Googlebot so long to find 301 redirects to a new domain from an old one? (2%, 3 Votes)
  • Does Google distinguish between legit editorial (stories written by journalists) and syndicated content, devaluing the link(s) from syndicated content? (1%, 2 Votes)
  • When should I disavow an entire domain that links to my site, rather than a few links from that domain? (1%, 2 Votes)

Total Voters: 119

Loading ... Loading ...

Thanks to those who contributed their questions…

Why does Google have a problem with SEO tools displaying scraped ranking data when that’s essentially what Google does with the entire web?
Ben Cook
Direct Match Media
http://directmatchmedia.com

Continue reading “Top Questions For Matt Cutts (Poll)”

Tags: , , , ,


May 13 2013

Hints To Finding A Good SEO Company?

Category: organic seoTom Shivers

Vetting SEO providers is a real challenge today for numerous reasons. challenge-aheadLet’s look at just a few of them just from the discussion forums:

”A few free memberships and my e-mail being associated with the site is all I needed to be overwhelmed by the ‘SEOs’. They come in fast and they are almost always in two catagories: One is a flood of Indian men named John or Keith telling me that he can submit the site to search engines and directories for me and will even throw in some free ‘advanced penquin-proof link building’ if I pick up their premium package. The other is the SEO services and programs…they are worse than Keith and John. Keith and John are easily ignored and tend to leave my boss alone…the ‘professional’ or ‘enterprise’ or any other bull___ service tends to get their e-mails read by my boss…and then I have to spend time explaining to him why these are b.s. and should be shunned -they will waste money at the least and hurt the company at the worst!”

Continue reading “Hints To Finding A Good SEO Company?”

Tags: , , ,


Apr 30 2013

Bing Ads: Search Marketing You Cannot Ignore

Category: pay-per-click advertisingTom Shivers

By the end of this short article, perhaps you will agree with me bingads-bombthat Bing Ads is no longer just a nice source of PPC traffic, but a necessary part of a well rounded paid search advertising campaign. Essentially, Bing Ads is a new platform with significant market share.

Brief progression of an Adwords contender…

Continue reading “Bing Ads: Search Marketing You Cannot Ignore”

Tags: , , , ,


« Previous PageNext Page »