Mar 19 2013
Identify broken links in your site:
- go through your site clicking all links on every page, or
- dig through your server’s log files, or
- use Google webmaster tools, Health > Crawl Errors, or
- use Xenu’s Link Sleuth
Xenu’s Link Sleuth:
- Creates a handy report showing broken links in two different formats
- Is free
Fix the broken links and/or setup 301 redirects
Create a custom 404 error page that entertains people and helps them get back on track.
- Users who get a 404 often jump ship and never return to your site
- Users who get a 404 error may not be in a great mood so you want to keep them moving forward rather than backward as quickly as possible
Fixing 404 errors on your site gives it a better overall user experience which is a signal that Google tracks. It’s also one of the first steps I take in providing a complete SEO audit for a client site.