Jul 23 2012

The Rise of Tablets and Their Impact on eCommerce [Infographic]

Category: mobile marketingGuest Author

 

It’s common knowledge that the amount of mobile devices being used to connect to the internet has been increasing in recent years with the advent of smart phones, but what about other mobile devices? One device in particular, the mobile tablet, has become popular with U.S. consumers as not only a means to surf the web, but a way to purchase products.

The truth of the matter is that a number of businesses already know that tablet-using consumers are just the right demographic to profit from. This is evident by the numerous Fortune 500 companies like Microsoft, Google and Amazon that have already put marketing strategies in place for the next five years which specifically target tablet users.

Each of these large online retailers have their strategies in place, but do you have yours? As outlined in the infographic below, tablet consumers growth is exploding. Not only are they a growing share of the market, but they’re also a group that seems to prefer making purchases more than the users of any other mobile device. This should prove that the tablet consumer is one demographic that should not be overlooked.

Learn more about tablet shoppers and how to optimize your eCommerce website with this infographic:

Infographic via: Miva Merchant

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