Apr 14 2014

5 Thank You Page Tactics That Get Results

Category: internet marketingTom Shivers

 

Are you leaving money on the table with your current thank you page? By the end of this post, you should have at least one way to immediately improve your thank you page.

The thank you page usually follows a purchase, a contact us form, an email subscribe form or a registration form completion.

Most thank you pages are lame saying little more than “thanks,” when you could be doing much more and at the most of opportune times – validation that your site has real value by your web visitor. Since they have just taken action, they are likely in the mood for more action steps if you ask for them.

Here are some excellent thank you page tactics endorsed by online marketing pros.

Transactional tweets – Amy Porterfield

From one of Amy’s podcast’s: As soon as the transaction is complete, send them to a thank you page, and on the page, add a text link with a request.

For instance, “Click here to tweet your excitement about (coming to an event, a course they just purchased, etc.). When they click on the link, have it open up a pre-populated tweet that says something like, “I’m attending/just purchased. . .” Be sure to include a link to the event or item being tweeted about.

Create a thank you page template – Lead Pages, Dani Johnson

1. Creating a short video is the best way to say thank you
2. Give them instructions:

  • Go to your inbox right now and confirm to get access
  • Whitelist our email address so it doesn’t end up in spam
  • Like us on Facebook
  • Register for our next webinar
  • Fill out a survey
  • Purchase a product
  • Share this with a friend

You can download this thank you page template from Lead Pages. Here’s another great example of a thank you page from Dani Johnson

The thank you page that sells – Lead Pages

“Thanks for signing up. Everything we promised will be sent to your inbox shortly. While you wait for your materials to arrive via email, we recommend you read the page below to help you get the most out of your FREE program.”

Here’s the template for this thank you page.

It’s basically a back door to your offer: Opt-in > Thank you page > Sales page

Concussion planning – Andy Jenkins

Years ago Andy Jenkins made a video he called Improve Customer Service with Concussion Planning. Apparently it’s unavailable now, but here’s the jist…

Instead of preparing a simple thank you page after completing a transaction, always answer these questions:

  • What just happened?
  • What is about to happen?
  • What could happen?

The first two questions should be obvious, but the third one about what could happen is where you deal with the common problems that occur when something doesn’t happen as your customer expected. In other words, deal with contingencies up front and your customer service department will be thanking you.

Give away something valuable for sharing your landing page

Offer access to a hot topic video, whitepaper, slideshare, podcast or recorded webinar after the user refers three friends to your landing page. You’ll need a way to verify that three referrals have been sent before granting access.

One way I’ve used this tactic…
Offer a link to a hot topic video that is clearly in demand and they will want. Here’s the catch… they only receive part 1 of the video with a cliff hanger to get part 2: “share this site with 3 friends to get part 2.”

viral-share-page

I get plenty of free referrals even from people who aren’t yet customers. It absolutely works!

There are some enterprise priced tools, but here are some for the small biz that can get this done:

  • Viral Friend Dominator
  • Refer-a-buddy.com
  • Refer-A-Friend Tool by Curebit
  • Omnistar Tell A Friend Software

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2 Responses to “5 Thank You Page Tactics That Get Results”

  1. Tiffany C. Wright says:

    It is true that most thank you pages are lame. Mine sure are! I’ve just started using the Internet to market my business and sell information products. Just to create one campaign requires so many steps – blog post and SEO or paid advertising, call-to-action, landing page, email follow-ups, sales pages. I’m now ready to begin making adjustments to increase conversion rates and sales and this article on leveraging thank you pages will help me do just that.
    Tiffany C. Wright recently posted..Excerpt from Accessing Capital for Your Construction BusinessMy Profile

  2. Tom Shivers says:

    Good luck Tiffany. It would be great to see what you do and how you succeed!
    Tom Shivers recently posted..Quality Content Part 2: How To Measure Content EngagementMy Profile