Exploit Online Demand

Link Sources Worthy of Link Building vs. “Others”

According to the poll I hosted last month, “Poll: What Sites and Links Offer the Most Value for Search Rank?” the most voted for sites with the most link value include: Pages with a high page rank 13.3% Page content relevant to your keywords 13.3% Sites close to trusted seed sites 9.6% Sites within your [...]

Link Sources Worthy of Link Building vs. “Others” is a post from: Exploit Online Demand, a publication of Capture Commerce

Was the Direct Mailer, TV/Radio/Newspaper Ad Campaign Worth It? Consult Your Web Analytics

Chances are that your company markets itself through a number of different channels. Whether it is through traditional advertising methods we are all familiar with like radio, television, newspapers, magazines, direct mailing, billboards, etc. or from more modern efforts like search engine marketing, you need to be able to quantitatively determine if your strategy is [...]

Was the Direct Mailer, TV/Radio/Newspaper Ad Campaign Worth It? Consult Your Web Analytics is a post from: Exploit Online Demand, a publication of Capture Commerce

Customers Help Your Marketing Go Viral

As you seek to promote your business online, you are likely pretty focused on bringing in as many new site visitors and customers as possible. This is a noble goal, but don’t ignore the sometimes hidden land of plenty that your current and past customers represent in your online marketing efforts. You are already familiar [...]

Customers Help Your Marketing Go Viral is a post from: Exploit Online Demand, a publication of Capture Commerce

Poll: What Sites and Links Offer the Most Value for Search Rank?

Your choices in these two poll questions came from other SEO professionals and those who claim to be, can you tell the difference? What 3 types of sites offer the most link value for search rank? (assume sites are indexed by search engines and none link to spam sites)Market Research What 2 types of anchor [...]

Poll: What Sites and Links Offer the Most Value for Search Rank? is a post from: Exploit Online Demand, a publication of Capture Commerce

In Search of a Conversion Based Web Design Company

There are many aspects of Conversion Rate Optimization (CRO) that SEO Companies address effectively: testing headlines, the call to action, content, images, etc. But, there is an aspect of CRO that SEO firms don’t address well: web design. This element can make a big difference to increase conversions, but most web developers and businesses are [...]

In Search of a Conversion Based Web Design Company is a post from: Exploit Online Demand, a publication of Capture Commerce

7 Content Development Strategies That Get Results

In my last post I defined what it means to have useful web content for the business, especially from the perspective of Google’s algorithm. If you aren’t sure what I mean by useful content you might want to read: Useful Content Is Part of The Algo In this post I want to take this concept [...]

7 Content Development Strategies That Get Results is a post from: Exploit Online Demand, a publication of Capture Commerce

Useful Content Is Part of The Algo

Matt Cutts recently said, “We have over 200 signals in our scoring to try to return the most relevant, the most useful, the most accurate search results that we can find.” Google constantly changes its algo to provide info that’s relevant and useful to its current users. What ranked well last year may not rank [...]

Useful Content Is Part of The Algo is a post from: Exploit Online Demand, a publication of Capture Commerce

Conversion rate optimization best practices are dead – long live the best practices!

Up to very recently, conversion rate optimization (CRO) was dominated by consultants who were providing the optimization solutions as a blend of empirical experience with a little bit of technology. The practitioners were relying more on the art of persuasive copy writing and the best design practices, and less on the technology and scientific methods. [...]

Conversion rate optimization best practices are dead – long live the best practices! is a post from: Exploit Online Demand, a publication of Capture Commerce

Is Google Caffeine a Search Rank game changer?

Google’s algo changes on a frequent basis, most of the time without warning. Why Google changes the way they rank search results so often is likely due to business objectives (keeping investors happy), trying to keep up their image as an innovator and manager of the web’s information amidst a host of competitors (Facebook, Twitter, [...]

Is Google Caffeine a Search Rank game changer? is a post from: Exploit Online Demand, a publication of Capture Commerce

Is speed more important than relevance? Matt Cutts’ answer

Google caffeine, the latest algo update, emphasizes page speed load time. Google says this will help make the web faster – more user friendly. But how much emphasis should be placed on things like optimizing photos for faster download, consolidating all css into one file, reducing flash usage and other things that bog down a [...]

Is speed more important than relevance? Matt Cutts’ answer is a post from: Exploit Online Demand, a publication of Capture Commerce

Integrating Linkbuilding with the Rest of Your Business

Most businesses agree that link building is an ongoing part of promoting the website, but most don’t understand that link building must be a strategic part of overall marketing. Until businesses understand this, it’s almost guaranteed that many of the links they do get will not count toward higher search rank. More »Integrating Linkbuilding with the [...]

Integrating Linkbuilding with the Rest of Your Business is a post from: Exploit Online Demand, a publication of Capture Commerce

Internet Marketing Ideas For 2010

Here are some of the best ideas from ’09 that will continue to make a difference in the new year. Prioritize them and plan your attack; enjoy! Audience Engagement & Conversion Understanding Human Behavior to Drive Marketing Decisions 9 Ways People Respond to Your Content Online Six Tips For Improving High Bounce / Low Conversion [...]

Internet Marketing Ideas For 2010 is a post from: Exploit Online Demand, a publication of Capture Commerce

Dec. 1, 2009: Are you ready for the FTC’s new blog regulations?

3 Critical Things Blog Site Webmasters Need To Know About The FTC’s New Blog Regs In recognition of the increasing influence of social media online, the Federal Trade Commission (FTC) on October 5, 2009, for the first time since 1980, issued new regulations governing online testimonials and endorsements by bloggers. If you operate a blog [...]

Dec. 1, 2009: Are you ready for the FTC’s new blog regulations? is a post from: Exploit Online Demand, a publication of Capture Commerce

Utilize Social Media for Link Building

If link-building is all about establishing credibility on the Web, and it has to be if you want favor from Google, think for a moment: if my business and website were top of mind and authoritative, where would I expect it to be listed or referenced on the Internet? Where are my competitors referenced? The [...]

Utilize Social Media for Link Building is a post from: Exploit Online Demand, a publication of Capture Commerce

3 Ways to Optimize the Feedback Loop

While I was working toward my electrical engineering degree, I studied control theory. Control theory deals with influencing the behavior of dynamic systems. The desired output of a system is called the reference. When one or more output variables of a system need to follow a certain reference over time, a controller manipulates the inputs [...]

3 Ways to Optimize the Feedback Loop is a post from: Exploit Online Demand, a publication of Capture Commerce

Using Twitter For Business and Link Building

Feast on some tools, apps and ideas to help you get in the Twitter game and build quality traffic and links to your site. TweetBeep.com – Manage your online Twitter reputation. Alerts will be emailed to you whenever a Twitter user Tweets about your business, name, or domain. You select the alert criteria and what [...]

Using Twitter For Business and Link Building is a post from: Exploit Online Demand, a publication of Capture Commerce

Website Upgrade – Can That Affect My Search Engine Rankings?

In the past week I have spoken with two different people who found out that indeed, transitioning their site from the old design to the new one can result in the loss of good search rank. You would think that the web developer is the one to blame here (and in some cases it is [...]

Website Upgrade – Can That Affect My Search Engine Rankings? is a post from: Exploit Online Demand, a publication of Capture Commerce

Winner vs. Loser Internet Marketing

Is your business Change Oriented? Early adopters of new products and services usually determine the future. If early adopters love it, so will the mainstream; if early adopters don’t love it, no one else will hear about it. Early adopters can also influence the business regarding the product/service in terms of features, fixing problems, pricing [...]

Winner vs. Loser Internet Marketing is a post from: Exploit Online Demand, a publication of Capture Commerce

What’s the future of marketing c.2009?

social leadership Online marketing/advertising has been rushing toward audience engagement where relevant intent of that audience trumps massive traffic from a less defined audience. When relevant intent and motivation meets the clearly defined solution, something beautiful often happens… engagement. This can happen within almost any online medium (social media sites, webisodes, banner ads, iPhone apps, [...]

What’s the future of marketing c.2009? is a post from: Exploit Online Demand, a publication of Capture Commerce

How to lose top rankings by redirecting a new domain name to your site

Can my site rank better with a keyword-rich domain name? Sure. Can my site rank better without a keyword in the domain name at all? Absolutely. I get questions (or assumptions) like this regularly. If your goal is to get a better ranking with a new keyword rich domain name, please take my advice and [...]

How to lose top rankings by redirecting a new domain name to your site is a post from: Exploit Online Demand, a publication of Capture Commerce