Exploit Online Demand

Blog Editor Tips From The Editor of Search Engine People

Tom Shivers — Wed, 01 Feb 2012 15:00:57 +0000

An interview with Ruud Hein, editor of Search Engine People Blog As an editor of a well known blog in the search marketing and SEO space, what are some of your challenges? We’ve grown to 3 posts a day; 15 per week; 60 per month. The challenge is to keep the queue filled and ready [...]

From Exploit Online Demand, a publication of Capture Commerce.

Google Algorithm Changes to Expect In 2012

Tom Shivers — Mon, 30 Jan 2012 15:00:23 +0000

An interview with Chris Burns of SERPd Google is expected to rely less on backlinks as a way to determine the value of websites. This seems to be the theme of most of the changes we are seeing with Google’s algorithm with respect to SEO. Google + integration is the agenda Google is pushing for [...]

From Exploit Online Demand, a publication of Capture Commerce.

Does SEO Trump Conversion?

Tom Shivers — Wed, 25 Jan 2012 15:00:19 +0000

There are instances when SEO is not the best solution as a traffic source, the squeeze page is one of them. Here’s a good example of a question I’ve seen in marketing forums a number of times… Q: “I understand that SEO is content and backlinks and all that mumbo jumbo. Now normally I’d think [...]

From Exploit Online Demand, a publication of Capture Commerce.

5 Steps to Creating a Social Media Campaign That Won’t Kill Your Budget

admin — Mon, 23 Jan 2012 15:00:18 +0000

Here’s another one for your book of best social media campaigns. Ikea recently hosted an in-store sleepover in their Essex store for 100 lucky social media contest winners. (See video above.) The campaign is clever and sure to earn the furniture company a collection of media mentions, but what’s especially compelling is the fact that [...]

From Exploit Online Demand, a publication of Capture Commerce.

Time to Go Mobile

admin — Tue, 17 Jan 2012 15:00:46 +0000

As an advertiser, you need to get to your customers, wherever they are. Now, more than ever, your customers are on their mobile phones doing everything. Paying bills, checking scores, and most importantly, doing research on what they’re next purchase is going to be. According to Google, 65% of mobile users do research on products, [...]

From Exploit Online Demand, a publication of Capture Commerce.

How To Pitch Article Ideas to Bloggers

Guest Author — Mon, 09 Jan 2012 15:00:00 +0000

Pitching article ideas to bloggers is the same as pitching to magazine editors. You have to be professional and engaging. If you fail to accomplish these two things in your pitch, it will be deleted without being read. There are six ways you can write a stellar pitch, one that will compel any blog owner [...]

From Exploit Online Demand, a publication of Capture Commerce.

Does SEO Support Marketing or Does Marketing Support SEO?

Tom Shivers — Tue, 03 Jan 2012 15:00:35 +0000

It’s interesting how many businesses act like SEO is in a different department than marketing… “oh that’s IT.” This is a real problem for people who implement SEO because the expectation is often: “go do your technical thing to get our site ranking but don’t expect any help from us, that’s your job.” This kind [...]

From Exploit Online Demand, a publication of Capture Commerce.

An Ecommerce Shopping Cart Focused On SEO

Tom Shivers — Wed, 28 Dec 2011 15:00:28 +0000

An interview with Lee Roberts of AscenderCart Have you ever wondered to what degree SEO can be automated within an ecommerce site? That is the mission and lifeblood of AscenderCart. Listen as I ask some tough questions and Lee explains some of the features of their software: Keyword Mapping™ – capability to assign keywords to [...]

From Exploit Online Demand, a publication of Capture Commerce.

David Leonhardt’s Social Media Networking Secrets

Tom Shivers — Wed, 21 Dec 2011 15:00:03 +0000

An interview with David Leonhardt of The Happy Guy Marketing Lots of bloggers and marketers have participated in social voting sites like Digg and then give up because they didn’t see many of their posts get to the front page. What is really possible if they participated in a more effective way with these sites? [...]

From Exploit Online Demand, a publication of Capture Commerce.

Does Mobile Advertising Live Up to the Hype?

Tina Riemer — Wed, 14 Dec 2011 15:00:48 +0000

If you’re in a developed country and have at least a tenuous grasp on current computing trends, you know that mobile advertising is hot, and getting hotter by the minute. A whitepaper from Yahoo, “Mobile Internet – Delivering on the Promise of Mobile Advertising,” addresses some great questions about this up-and-coming medium: Will brands realize [...]

From Exploit Online Demand, a publication of Capture Commerce.

How to Analyze Web Stats to Increase Online Conversions

Tom Shivers — Mon, 12 Dec 2011 15:16:49 +0000

An interview with Martin Eising It puzzles me why so few businesses really attempt to optimize conversions. Why is that? I think it has to do with the way people think about web sites. When someone wants to increase the action they get from their site the first thing that comes to mind is increasing [...]

From Exploit Online Demand, a publication of Capture Commerce.

How to Increase Social Sharing for SEO

admin — Wed, 07 Dec 2011 15:00:58 +0000

Social SEO is a hot topic right now. It refers to the social factors that can influence search engine results. If you are overly focused with your on-page efforts you may be missing this component. One solution is to put yourself in the position of your audience. In your experience what information has prompted you [...]

From Exploit Online Demand, a publication of Capture Commerce.

Business Development: Using Technology to Build Relationships

Tom Shivers — Mon, 05 Dec 2011 15:00:56 +0000

An interview with Will Hinton, serial entrepreneur and networker. Will was a member of the startup team for nationally-distributed magazine, Paste Magazine; he is owner of SiteBrew, a web development company, and the webmaster at Manhattan Associates. Will is totally into technology, but he’s also into business development, consultative sales and how the two work [...]

From Exploit Online Demand, a publication of Capture Commerce.

Top 5 Creative Websites to Use for Inspiration in Guest Posts

Guest Author — Wed, 30 Nov 2011 15:00:40 +0000

I’ve always been one of those people who spends way too much time online finding content around the web. Recently, I started a new job as an SEO and this skill has become incredibly handy while writing guest posts for link building. Because of Google’s Panda algorithm, it is becoming more and more important to [...]

From Exploit Online Demand, a publication of Capture Commerce.

LinkedIn: The Business Intelligence Gathering Social Network

admin — Mon, 28 Nov 2011 15:00:03 +0000

An interview with Sherry Hyle of Concept Hub Considering all the social networks available today, LinkedIn isn’t usually at the top of the list. Should LinkedIn be at the top of the list for certain businesses and individuals? Many people look at the popularity of Facebook and decide that because it has such a large [...]

From Exploit Online Demand, a publication of Capture Commerce.

Google’s Quality Raters Are Looking At Your Site

Tom Shivers — Tue, 22 Nov 2011 00:00:29 +0000

People hear about the algorithm so much they don’t realize the other side of Google’s ranking matrix – human raters. A few years ago, conversion optimizers wondered whether their work to improve a landing page’s conversion rate also influenced search rank. Well, today it most likely does because of human raters. Human raters play a [...]

From Exploit Online Demand, a publication of Capture Commerce.

Why That Great Post Didn’t Go Viral

admin — Wed, 16 Nov 2011 14:00:19 +0000

I believe many bloggers want to take every post they make viral. Is this a realistic goal to achieve? It probably isn’t, but you shouldn’t aim to take every one of your posts viral in the first place either. The number of posts that actually go viral is pretty low. However, if you know how [...]

From Exploit Online Demand, a publication of Capture Commerce.

Appealing to Consumers on Black Friday

admin — Mon, 14 Nov 2011 14:00:46 +0000

A jaw-dropping 212 million shoppers showed up to take advantage of Black Friday sales in 2010, with an even more astounding $39 billion being spent on merchandise. What this means for your business, of course, is a healthy competition to draw in as many of those 212 million shoppers and as much of an “in [...]

From Exploit Online Demand, a publication of Capture Commerce.

Research Shows Which Google Places Listings Get More Clicks

Tom Shivers — Wed, 09 Nov 2011 14:00:50 +0000

What gets more attention from prospects: listings with images or those with customer quotes? As it turns out, the answer is “yes.” Mediative recently completed a study watching people interact with search results in Google Places listings. They wanted to know where people look, whether listings with reviews influence people and if/how people use the [...]

From Exploit Online Demand, a publication of Capture Commerce.

Text Message Marketing Tips

Tom Shivers — Tue, 08 Nov 2011 14:49:39 +0000

An interview with Larry Block of RUtxting.com Larry shared some interesting statistics on text message marketing: according to Nelson Ratings the average text message gets a response within 2 hours. He also shared that any B2C business who offers any kind of coupon can benefit from text message marketing and they are always finding new [...]

From Exploit Online Demand, a publication of Capture Commerce.