Exploit Online Demand

The Five Most Common Canonical Tag Errors

Guest Author — Mon, 14 May 2012 14:50:19 +0000

The canonical tag was one of the handiest developments in SEO in a long time. It’s thanks to this useful piece of information in the header of our websites that we can essentially eliminate any duplication that might be occurring without needing to go through the development teams to get 301 redirects handled (how many [...]

From Exploit Online Demand, a publication of Capture Commerce.

What The Heck Is Penguin?

Tom Shivers — Mon, 07 May 2012 14:00:58 +0000

Google launched the latest algo change named Penguin on April 27th and gave plenty of warning about it. At the South by Southwest (SBSX) conference in March, Matt Cutts mentioned an algo update they were working on to better deal with sites that have been “over optimized.” Most people complain about Google’s algo updates, but [...]

From Exploit Online Demand, a publication of Capture Commerce.

Google: Changing Link Building Forever

Tom Shivers — Mon, 30 Apr 2012 13:59:27 +0000

You may have heard about Google’s message to webmasters who may be using techniques outside Google’s Webmaster Guidelines, such as artificial or unnatural linking intended to manipulate PageRank. Some people are running scared right now because of this message and are even afraid to link to sites that are credible and do meet Google’s Webmaster [...]

From Exploit Online Demand, a publication of Capture Commerce.

5 Steps To Agile SEO

Tom Shivers — Tue, 24 Apr 2012 15:00:41 +0000

Most businesses treat SEO like a one time project – get everyone on board, do it and then it’s done, right? But… Competitors for your search terms are willing to execute SEO until they outrank your site, pushing your site down in search rank Search engines change regularly and new features come along which can [...]

From Exploit Online Demand, a publication of Capture Commerce.

Google+ vs. Pinterest: Which One Is Worth Your Time?

admin — Mon, 16 Apr 2012 14:00:51 +0000

The folks over at HubSpot have provided another dandy whitepaper on a topic near and dear to marketers involved in social media. I’m going to break down the high points for you in this post so you can get on with it… your social media marketing strategy. Advantages of Google+ Circles allows you to segment [...]

From Exploit Online Demand, a publication of Capture Commerce.

Are You a Victim of SEO Trends?

Tom Shivers — Mon, 09 Apr 2012 14:00:43 +0000

Hey, did you hear about this SEO trick? Adding a bunch of links to the bottom of the home page Acquiring a large number of social bookmarking links, directory listings, article directory submissions, etc. in a few weeks Creating duplicate sites to get a keyword in the domain name Using hellotxt, onlywire, etc. to broadcast [...]

From Exploit Online Demand, a publication of Capture Commerce.

Building Blogger Relationships for Effective Marketing

Guest Author — Mon, 02 Apr 2012 14:00:37 +0000

When promoting a product, you use all the usual mediums – Facebook, TV, magazine ads, Twitter – but have you used a blog? I don’t mean a business blog that you personally maintain, but someone else’s blog? If not, it’s a marketing path that is worth considering. “We see blogger outreach as the opportunity to [...]

From Exploit Online Demand, a publication of Capture Commerce.

The New Breed of Entrepreneur

Tom Shivers — Mon, 26 Mar 2012 14:00:06 +0000

An interview with Clay Collins of the Marketing Show I read Inc magazine and I’m always interested in Norm Brodsky’s column. In the 2012 March issue, he brings up something interesting… Norm says: “I spend a lot of time traveling and talking to aspiring entrepreneurs. And I’d say that nine out of 10 of them [...]

From Exploit Online Demand, a publication of Capture Commerce.

Web Design Trends of 2012

Guest Author — Mon, 19 Mar 2012 14:00:25 +0000

It has just been a couple months since the 2012 marker, and some patterns have made themselves very obvious with the way designers have planned their work. Indeed, many of them are just like the previous year, so it seems like 2011 and 2012 may not be too different. Of course, there are still some [...]

From Exploit Online Demand, a publication of Capture Commerce.

Outbound vs. Inbound Marketing: 3 Findings From HubSpot’s 2012 Survey

Tom Shivers — Mon, 12 Mar 2012 14:00:05 +0000

The folks over at HubSpot surveyed nearly 1000 marketing professionals in January 2012 and found some interesting things about inbound and outbound marketing. Just so you know outbound marketing refers to marketing designed to interrupt and push prospects so you can sell them: trade shows, direct mail, telemarketing, etc. Inbound marketing refers to marketing designed [...]

From Exploit Online Demand, a publication of Capture Commerce.

4 Steps to Walk Prospects Through Their Buying Process

Tom Shivers — Mon, 05 Mar 2012 15:00:50 +0000

An interview with Kenneth Darryl Brown of eWeb2Sales We think about our selling process rather than the prospect’s buying process. 96% of people online are looking for answers or solutions to their problems. There’s a way of integrating your selling process with the buyer’s process. Create web pages dedicated to the buyer not just your [...]

From Exploit Online Demand, a publication of Capture Commerce.

Social Media Flowchart [Infographic]

admin — Wed, 29 Feb 2012 15:00:48 +0000

It goes without saying that a viable social media strategy is a quintessential element of any marketing strategy these days. There is a reason major Fortune 500 companies are now placing their Twitter and Facebook pages at the end of their television and print advertisements as opposed to a link to a static webpage. The [...]

From Exploit Online Demand, a publication of Capture Commerce.

How Businesses Prepare Now for the Coming Economic Spring

Tom Shivers — Mon, 27 Feb 2012 15:00:26 +0000

An interview with Lee Huffman, CEO of Professional Development USA and The Business Catalyst Lee has launched over a dozen successful businesses ranging from low tech to high tech. He has executive experience at the Fortune 100 company, Hewlett-Packard Company and lead several teams who launched businesses while at HP including the Electronic Commerce Operation. [...]

From Exploit Online Demand, a publication of Capture Commerce.

How Women Spend Time & Money Online

Tom Shivers — Tue, 21 Feb 2012 15:00:22 +0000

An old school of thought says that making it pink – whatever it is you’re selling – will automatically make it appeal to females. Thankfully, the folks at Mediative decided to study the purchasing power of women who use the internet, rather than just hazard a guess. They wanted to know who these women are, [...]

From Exploit Online Demand, a publication of Capture Commerce.

Website Localization: Achieving Global Online Success

admin — Mon, 13 Feb 2012 15:00:12 +0000

By its global nature, the Internet provides an easy point of access to consumers worldwide. Many companies online have used the Internet’s reach to target foreign markets and have achieved international success. The opportunities that are available to companies online on a global scale are abundant, but challenges exist in successfully penetrating foreign markets. The [...]

From Exploit Online Demand, a publication of Capture Commerce.

Facebook Marketing Strategy: What Does It Really Look Like?

Tom Shivers — Mon, 06 Feb 2012 15:00:19 +0000

An interview with Sherry Hyle of Concept Hub Every business wants to get involved in Facebook today, probably because it is the most popular social media site, but how are businesses missing the boat when it comes to integrating Facebook into their business? Not being involved in Facebook on a personal level can cause the [...]

From Exploit Online Demand, a publication of Capture Commerce.

Blog Editor Tips From The Editor of Search Engine People

Tom Shivers — Wed, 01 Feb 2012 15:00:57 +0000

An interview with Ruud Hein, editor of Search Engine People Blog As an editor of a well known blog in the search marketing and SEO space, what are some of your challenges? We’ve grown to 3 posts a day; 15 per week; 60 per month. The challenge is to keep the queue filled and ready [...]

From Exploit Online Demand, a publication of Capture Commerce.

Google Algorithm Changes to Expect In 2012

Tom Shivers — Mon, 30 Jan 2012 15:00:23 +0000

An interview with Chris Burns of SERPd Google is expected to rely less on backlinks as a way to determine the value of websites. This seems to be the theme of most of the changes we are seeing with Google’s algorithm with respect to SEO. Google + integration is the agenda Google is pushing for [...]

From Exploit Online Demand, a publication of Capture Commerce.

Does SEO Trump Conversion?

Tom Shivers — Wed, 25 Jan 2012 15:00:19 +0000

There are instances when SEO is not the best solution as a traffic source, the squeeze page is one of them. Here’s a good example of a question I’ve seen in marketing forums a number of times… Q: “I understand that SEO is content and backlinks and all that mumbo jumbo. Now normally I’d think [...]

From Exploit Online Demand, a publication of Capture Commerce.

5 Steps to Creating a Social Media Campaign That Won’t Kill Your Budget

admin — Mon, 23 Jan 2012 15:00:18 +0000

Here’s another one for your book of best social media campaigns. Ikea recently hosted an in-store sleepover in their Essex store for 100 lucky social media contest winners. (See video above.) The campaign is clever and sure to earn the furniture company a collection of media mentions, but what’s especially compelling is the fact that [...]

From Exploit Online Demand, a publication of Capture Commerce.