Exploit Online Demand

Conversion rate optimization best practices are dead – long live the best practices!

Zee Aganovic — Fri, 26 Feb 2010 02:42:09 +0000

Up to very recently, conversion rate optimization (CRO) was dominated by consultants who were providing the optimization solutions as a blend of empirical experience with a little bit of technology. The practitioners were relying more on the art of persuasive copy writing and the best design practices, and less on the technology and scientific methods. The [...]

Conversion rate optimization best practices are dead – long live the best practices! is a post from: Exploit Online Demand

Is Google Caffeine a Search Rank game changer?

Tom Shivers — Thu, 11 Feb 2010 19:54:25 +0000

Google’s algo changes on a frequent basis, most of the time without warning. Why Google changes the way they rank search results so often is likely due to business objectives (keeping investors happy), trying to keep up their image as an innovator and manager of the web’s information amidst a host of competitors (Facebook, Twitter, [...]

Is Google Caffeine a Search Rank game changer? is a post from: Exploit Online Demand

Is speed more important than relevance? Matt Cutts’ answer

admin — Thu, 04 Feb 2010 16:03:49 +0000

Google caffeine, the latest algo update, emphasizes page speed load time. Google says this will help make the web faster – more user friendly. But how much emphasis should be placed on things like optimizing photos for faster download, consolidating all css into one file, reducing flash usage and other things that bog down a [...]

Is speed more important than relevance? Matt Cutts’ answer is a post from: Exploit Online Demand

Integrating Linkbuilding with the Rest of Your Business

Tom Shivers — Thu, 21 Jan 2010 18:19:15 +0000

Most businesses agree that link building is an ongoing part of promoting the website, but most don’t understand that link building must be a strategic part of overall marketing. Until businesses understand this, it’s almost guaranteed that many of the links they do get will not count toward higher search rank. [...]

Integrating Linkbuilding with the Rest of Your Business is a post from: Exploit Online Demand

Internet Marketing Ideas For 2010

Tom Shivers — Wed, 30 Dec 2009 15:34:01 +0000

Here are some of the best ideas from ’09 that will continue to make a difference in the new year. Prioritize them and plan your attack; enjoy! Audience Engagement & Conversion Understanding Human Behavior to Drive Marketing Decisions 9 Ways People Respond to Your Content Online Six Tips For Improving High Bounce / Low Conversion Web Pages Persona Creation and [...]

Internet Marketing Ideas For 2010 is a post from: Exploit Online Demand

Dec. 1, 2009: Are you ready for the FTC’s new blog regulations?

Tom Shivers — Thu, 19 Nov 2009 18:59:45 +0000

3 Critical Things Blog Site Webmasters Need To Know About The FTC’s New Blog Regs In recognition of the increasing influence of social media online, the Federal Trade Commission (FTC) on October 5, 2009, for the first time since 1980, issued new regulations governing online testimonials and endorsements by bloggers. If you operate a blog site, [...]

Dec. 1, 2009: Are you ready for the FTC’s new blog regulations? is a post from: Exploit Online Demand

Utilize Social Media for Link Building

Tom Shivers — Thu, 12 Nov 2009 22:22:51 +0000

If link-building is all about establishing credibility on the Web, and it has to be if you want favor from Google, think for a moment: if my business and website were top of mind and authoritative, where would I expect it to be listed or referenced on the Internet? Where are my competitors referenced? The most [...]

Utilize Social Media for Link Building is a post from: Exploit Online Demand

3 Ways to Optimize the Feedback Loop

Tom Shivers — Wed, 21 Oct 2009 13:41:21 +0000

While I was working toward my electrical engineering degree, I studied control theory. Control theory deals with influencing the behavior of dynamic systems. The desired output of a system is called the reference. When one or more output variables of a system need to follow a certain reference over time, a controller manipulates the inputs to [...]

3 Ways to Optimize the Feedback Loop is a post from: Exploit Online Demand

Using Twitter For Business and Link Building

Tom Shivers — Fri, 18 Sep 2009 03:38:17 +0000

Feast on some tools, apps and ideas to help you get in the Twitter game and build quality traffic and links to your site. TweetBeep.com – Manage your online Twitter reputation. Alerts will be emailed to you whenever a Twitter user Tweets about your business, name, or domain. You select the alert criteria and what to [...]

Using Twitter For Business and Link Building is a post from: Exploit Online Demand

Website Upgrade – Can That Affect My Search Engine Rankings?

Tom Shivers — Thu, 03 Sep 2009 19:17:54 +0000

In the past week I have spoken with two different people who found out that indeed, transitioning their site from the old design to the new one can result in the loss of good search rank. You would think that the web developer is the one to blame here (and in some cases it is [...]

Website Upgrade – Can That Affect My Search Engine Rankings? is a post from: Exploit Online Demand

Winner vs. Loser Internet Marketing

Tom Shivers — Thu, 20 Aug 2009 14:43:43 +0000

Is your business Change Oriented? Early adopters of new products and services usually determine the future. If early adopters love it, so will the mainstream; if early adopters don’t love it, no one else will hear about it. Early adopters can also influence the business regarding the product/service in terms of features, fixing problems, pricing and [...]

Winner vs. Loser Internet Marketing is a post from: Exploit Online Demand

What’s the future of marketing c.2009?

Tom Shivers — Fri, 07 Aug 2009 01:46:41 +0000

social leadership Online marketing/advertising has been rushing toward audience engagement where relevant intent of that audience trumps massive traffic from a less defined audience. When relevant intent and motivation meets the clearly defined solution, something beautiful often happens… engagement. This can happen within almost any online medium (social media sites, webisodes, banner ads, iPhone apps, email); it [...]

What’s the future of marketing c.2009? is a post from: Exploit Online Demand

How to lose top rankings by redirecting a new domain name to your site

Tom Shivers — Thu, 23 Jul 2009 17:15:32 +0000

Can my site rank better with a keyword-rich domain name? Sure. Can my site rank better without a keyword in the domain name at all? Absolutely. I get questions (or assumptions) like this regularly. If your goal is to get a better ranking with a new keyword rich domain name, please take my advice and reconsider. Let’s say [...]

How to lose top rankings by redirecting a new domain name to your site is a post from: Exploit Online Demand

Everyone likes to buy…

Al Simon — Thu, 09 Jul 2009 13:23:40 +0000

But nobody wants to be sold! The room was thick with tension. The salesperson looked each of us in the eye as he asked his rehearsed series of questions designed to lead us all down the inevitable path of ordering his wares. The evening started out innocently enough: Dinner at my son’s apartment, prepared by a cookware [...]

Everyone likes to buy… is a post from: Exploit Online Demand

Five Steps to an SEO Guarantee

Tom Shivers — Thu, 25 Jun 2009 17:48:46 +0000

One of the biggest obstacles that search marketing professionals face today is guarantees about end results with SEO, according to a poll we conducted a few months ago (Top 3 Reasons that Stop Businesses from Going Forward with SEO, Capture Commerce, 2009). To date, the one-question poll shows these as the top 3 of 16 [...]

Five Steps to an SEO Guarantee is a post from: Exploit Online Demand

Using SEO To Build Audience Engagement

Tom Shivers — Thu, 30 Apr 2009 13:29:31 +0000

Why more traffic just isn’t good enough anymore With more complex algorithms that factor in local, personal and universal search features, search rankings are not always consistent. Today’s results often depend on a user’s location, their search history and their behavior with the search results – sometimes you can see different search results for the same [...]

Using SEO To Build Audience Engagement is a post from: Exploit Online Demand

“Interest-Based Advertising” – Google’s new Ad Preferences Feature

Jon Davis — Thu, 09 Apr 2009 17:22:10 +0000

A hot topic in online marketing today is behavioral targeting of online consumers. The purpose being to build a profile of what individuals are interested in based on the websites they visit and guess which types of ads would be the most relevant to them. While this method does provide a much more educated guess [...]

“Interest-Based Advertising” – Google’s new Ad Preferences Feature is a post from: Exploit Online Demand

Observations From My SEO – Link Building Strategy Talk In January

Tom Shivers — Thu, 05 Mar 2009 19:25:40 +0000

Q&A: What are the top 3 directories to be listed in? Which directories should I not be listed in? For some reason business marketers seem to think that being listed in certain web directories impacts ranking more so than others. Hardly, it’s simply a good place to get started with link building assuming you know the reputable [...]

Observations From My SEO – Link Building Strategy Talk In January is a post from: Exploit Online Demand

How Searchers Interact with a SERP: Google’s Eye-Tracking Study

Jon Davis — Tue, 24 Feb 2009 14:34:03 +0000

Google’s User Experience Research team released an eye-tracking study to determine whether incorporating aspects of Universal Search like images and video into the search engine results page (SERP) affects the way users scan the page. Google concluded that when thumbnail images are in the results it seemed to “make results with thumbnails easy to notice when [...]

How Searchers Interact with a SERP: Google’s Eye-Tracking Study is a post from: Exploit Online Demand

Recommended Internet Marketing Ideas For 2009

Tom Shivers — Tue, 30 Dec 2008 13:51:18 +0000

Here are some of the best ideas from ’08 that will continue to make a difference in the new year (not just my ideas, mind you). Prioritize them and plan your attack; enjoy! The Value of a Unique Value Proposition Creating a unique value or campaign proposition isn’t for chumps or posers. Your value proposition must be [...]