Sep 26 2011
Online Conversion With Matt Williams
An interview with Matt Williams of No Possum Consulting
- What challenges do businesses face today with online conversion?
- You’re really competing with yourself, not your competitors
- Classic book on entering the shopping cart: “Don’t Make Me Think”
- Shopping cart abandonment
- ROI for online conversion is usually high and on going
- Increase your traffic, optimize your conversion process, up selling and cross selling opportunities
- Where do you invest your $1000?
- Forecasting is key
Photo from manop
Podcast: Play in new window | Download
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