Exploit Online Demand » social media

Facebook Marketing Strategy: What Does It Really Look Like?

Tom Shivers — Mon, 06 Feb 2012 15:00:19 +0000

An interview with Sherry Hyle of Concept Hub Every business wants to get involved in Facebook today, probably because it is the most popular social media site, but how are businesses missing the boat when it comes to integrating Facebook into their business? Not being involved in Facebook on a personal level can cause the [...]

From Exploit Online Demand, a publication of Capture Commerce.

5 Steps to Creating a Social Media Campaign That Won’t Kill Your Budget

admin — Mon, 23 Jan 2012 15:00:18 +0000

Here’s another one for your book of best social media campaigns. Ikea recently hosted an in-store sleepover in their Essex store for 100 lucky social media contest winners. (See video above.) The campaign is clever and sure to earn the furniture company a collection of media mentions, but what’s especially compelling is the fact that [...]

From Exploit Online Demand, a publication of Capture Commerce.

David Leonhardt’s Social Media Networking Secrets

Tom Shivers — Wed, 21 Dec 2011 15:00:03 +0000

An interview with David Leonhardt of The Happy Guy Marketing Lots of bloggers and marketers have participated in social voting sites like Digg and then give up because they didn’t see many of their posts get to the front page. What is really possible if they participated in a more effective way with these sites? [...]

From Exploit Online Demand, a publication of Capture Commerce.

How to Increase Social Sharing for SEO

admin — Wed, 07 Dec 2011 15:00:58 +0000

Social SEO is a hot topic right now. It refers to the social factors that can influence search engine results. If you are overly focused with your on-page efforts you may be missing this component. One solution is to put yourself in the position of your audience. In your experience what information has prompted you [...]

From Exploit Online Demand, a publication of Capture Commerce.

LinkedIn: The Business Intelligence Gathering Social Network

admin — Mon, 28 Nov 2011 15:00:03 +0000

An interview with Sherry Hyle of Concept Hub Considering all the social networks available today, LinkedIn isn’t usually at the top of the list. Should LinkedIn be at the top of the list for certain businesses and individuals? Many people look at the popularity of Facebook and decide that because it has such a large [...]

From Exploit Online Demand, a publication of Capture Commerce.

Social Media Crunch Time

Guest Author — Wed, 12 Oct 2011 14:00:07 +0000

Few organizations have the resources for a full-time dedicated employee to handle emerging trends like social media. For most, it falls into the purview of an already totally slammed communications department…or single communications person. Either way, it’s a social media time crunch. Have no fear. Your organization, no matter how resource-strapped can engage in social [...]

From Exploit Online Demand, a publication of Capture Commerce.

Will Digg Ever be Shovel-ready?

Tom Shivers — Mon, 19 Sep 2011 14:00:32 +0000

An interview with Emory Rowland Emory, it’s great to have another interview! The last one was on cost per action marketing and it was popular, but today you have something else on your mind, specifically digg. When did you get started with digg and what kind of success did you have with it? I started [...]

From Exploit Online Demand, a publication of Capture Commerce.

The Growth of Social Media [infographic]

admin — Mon, 12 Sep 2011 14:34:12 +0000

The infographic covers: A users timeline Social media visitor growth facebook twitter LinkedIn Flickr Wikipedia Companies using social media The World Source: The Growth of Social Media: An Infographic

From Exploit Online Demand, a publication of Capture Commerce.

Facebook Page: How to Acquire, Educate and Engage Fans

Guest Author — Thu, 21 Jul 2011 14:02:47 +0000

So you finally decided to jump on the e-commerce bandwagon and get yourself a Facebook Fan Page. You’ve linked your store front, filled it full of merchandise and ways to make shopping and checkout easier. All that’s left to do is sit back and wait for the customers to find their way over. You’re full [...]

From Exploit Online Demand, a publication of Capture Commerce.

How Social Media Impacts Search Rank

Tom Shivers — Mon, 18 Jul 2011 15:36:25 +0000

An interview with Stacy Williams of Prominent Placement. At a recent Atlanta SEMPO/AiMA event on social search, speakers from Google, Bing and Newell-Rubbermaid discussed their efforts in social media and incorporating social networks in with search. In the interview Stacy explains: How social media has changed the search landscape Google Plus and what marketers think [...]

From Exploit Online Demand, a publication of Capture Commerce.

How to Use BlogEngage – Social Networking for Bloggers

Tom Shivers — Wed, 13 Jul 2011 14:00:15 +0000

Interview with Brian Belfitt, founder of BlogEngage – a social voting, digg type site… In the interview Brian reveals a few secrets of BlogEngage and some social voting tips: The type of bloggers and people who participate most in this growing community Topics that are covered most as well as niche topics How a new [...]

From Exploit Online Demand, a publication of Capture Commerce.

Can Digg Put the Pin Back in the Grenade?

Tom Shivers — Mon, 20 Jun 2011 14:51:14 +0000

An interview with David Leonhardt So, how did Digg rise to wild popularity, fall to mediocrity and give birth to numerous social voting sites? Digg really was “The Great White Hope”, so to speak, but they blew it with Version 4. They made a classic mistake that so many companies make. When they tried to [...]

From Exploit Online Demand, a publication of Capture Commerce.

What is “Sticky” Content?

Heather — Tue, 14 Jun 2011 14:10:02 +0000

So what exactly makes content “sticky?” Are we talking some type of adhesive or is it more of a gel? In the online world, sticky means good things…particularly when you’re talking about content. When it comes to the Internet, “people go online for hard facts and information,” says Enzo Cesario, Chief Creative Officer of Brandsplat. [...]

From Exploit Online Demand, a publication of Capture Commerce.

Twitter is a Lousy Sales Tool

Heather — Tue, 07 Jun 2011 15:00:26 +0000

Capture Commerce recently had the pleasure of speaking with Enzo Cesario, resident online brand expert and Chief Creative Officer at So Cal’s Brandsplat. Enzo had some interesting thoughts concerning brand marketing in the digital age, and he pulled no punches when addressing Twitter as a marketing component. As it turns out, Twitter is a lousy [...]

From Exploit Online Demand, a publication of Capture Commerce.

New Twitter App: Buffer – A smarter way to Tweet

admin — Wed, 16 Feb 2011 16:05:53 +0000

Do you know the great feeling you get, when you cleaned up your office or desk? When everything is neat and tidy and everything you do now will come nice and easy? Then let me introduce you to a tool, which will give you a similar feeling, just when you are online. By making use [...]

From Exploit Online Demand, a publication of Capture Commerce.

Crowdsourcing + R&D = Winning Product

Tom Shivers — Tue, 28 Dec 2010 16:34:59 +0000

from Crestock Creative Photos Last summer Papa John’s conducted Papa’s Specialty Pizza Challenge, a crowdsourcing campaign. Consumers were asked to create and submit recipes for interesting new pizzas. A panel of qualified judges selected ten semi-finalists based on overall appeal, taste, creativity of the name, and interest of the story. The judges then selected three [...]

From Exploit Online Demand, a publication of Capture Commerce.

Five Easy Ways to Get People Talking About Your Blog

admin — Thu, 16 Dec 2010 15:00:47 +0000

from Yuri Arcurs Website Having a blog is like having a song on the radio used to be. There are millions out there, so why would anyone listen to yours? The name of the game with blogs is standing out, so people will be talking about it and you will have a popular item on [...]

From Exploit Online Demand, a publication of Capture Commerce.

Using Video to Increase Website Traffic

admin — Thu, 30 Sep 2010 15:16:15 +0000

Crestock High Quality Images by Mark Baartse There is no doubt that video has become one of the most popular mediums on the internet. With Google’s YouTube and other incredibly high traffic video sharing sites online, using it to bring some of that traffic to your website is a must. YouTube search is used more [...]

From Exploit Online Demand, a publication of Capture Commerce.

Social Media Huge Numbers Aren’t The Whole Story

admin — Tue, 17 Aug 2010 16:00:14 +0000

Why a large percentage of a small pie might be more valuable than a million “friends” By Gail Z. Martin It’s easy to get caught up in the numbers game on social media. Lunch companions brag about how many thousands of friends or followers they’ve amassed. Pop over to a competitor’s page, and “friend envy” [...]

From Exploit Online Demand, a publication of Capture Commerce.

Customers Help Your Marketing Go Viral

admin — Tue, 22 Jun 2010 16:23:08 +0000

As you seek to promote your business online, you are likely pretty focused on bringing in as many new site visitors and customers as possible. This is a noble goal, but don’t ignore the sometimes hidden land of plenty that your current and past customers represent in your online marketing efforts. You are already familiar [...]

From Exploit Online Demand, a publication of Capture Commerce.