Aug 17 2010
Social Media Huge Numbers Aren’t The Whole Story
Why a large percentage of a small pie might be more valuable than a million “friends”
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Jun 22 2010
Customers Help Your Marketing Go Viral
As you seek to promote your business online, you are likely pretty focused on bringing in as many new site visitors and customers as possible. This is a noble goal, but don’t ignore the sometimes hidden land of plenty that your current and past customers represent in your online marketing efforts.
Nov 12 2009
Utilize Social Media for Link Building
If link-building is all about establishing credibility on the Web, and it has to be if you want favor from Google, think for a moment: if my business and website were top of mind and authoritative, where would I expect it to be listed or referenced on the Internet? Where are my competitors referenced?
Sep 17 2009
Using Twitter For Business and Link Building
Feast on some tools, apps and ideas to help you get in the Twitter game and build quality traffic and links to your site.
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Aug 06 2009
What’s the future of marketing c.2009?
social leadership
Online marketing/advertising has been rushing toward audience engagement where relevant intent of that audience trumps massive traffic from a less defined audience. When relevant intent and motivation meets the clearly defined solution, something beautiful often happens… engagement.
Sep 02 2008
Use Twitter for Brand Management and Market Research
What if finding out what your customers are saying about your service or product was as easy as typing in your company name or product into a search bar? Once searched, you met with real customers talking in real time about your company and products. With Twitter this is possible. Using the search tool for Twitter, you can search all the Tweets made by every user in the Twitter network in real time. This can be a very powerful tool for your company to leverage in managing your brand online. Imagine that your company rolls out a new product and you want to see how it is being received by the public. Simply search Twitter for the name of the product and see if people are talking about it. If people are talking on Twitter about it you will see in real time what they are saying. If your customers are having any problems with the product you will know right away and can send them a message as to how best solve their problem. You Continue reading “Use Twitter for Brand Management and Market Research”
Aug 26 2008
Use Twitter for Customer Service
In our first post about Twitter we looked at how Whole Foods is using Twitter to run promotions. Now we will look at some companies that are using Twitter as another means of customer service. The interesting part is people are finding that often Twitter is the best way to communicate with large companies whose customer service tends to lack at times. Comcast for instance has found Twitter to be a great way to better address their customers concerns and issues. The most famous situation involving customer service and Twitter involves Comcast and TechCrunch blogger Michael Arrington. Frustrated that his service had been out for hours Arrington eventually lost his cool and began angrily Twittering his frustrations. Within 20 minutes of his Twitter activity he was contacted by a Comcast executive and his problem was resolved. It is true that Arrington is an influential person and this could have helped his cause but everyday Comcast is helping plenty of lesser known customers as well. According to Comcast they receive millions of calls a day from customers looking for help. Conversely, the Comcast team of around 10 that manages Twitter and other social networks helps just about 100 customers a day. The Comcast representatives managing the Comcast Twitter account are consequently better able to address the problem as well as give a quick solution.
Aug 19 2008
Use Twitter to Connect with Customers
The “micro-blogging” service Twitter has been becoming more and more mainstream since the company’s inception in 2006. Twitter users are now well into the millions and growth shows no sign of slowing down. Twitter is still much more popular on the West Coast but users are spreading rapidly throughout the world. Companies are finding many creative ways to use Twitter to benefit their business. Twitter is proving to be a valuable medium for companies to run promotions, get product feedback, research competitors, manage their brand and even perform personal customer service. In this three post series we will look a little deeper into how exactly your company can leverage Twitter.
Jun 04 2008
In-Demand Content and Top Search Engine Placement
Part 1: User-Generated Content
The seminar was coming to a close and the speaker opened the mic to the crowd of about 200 for questions. The questions were excellent, forcing the presenter to clarify his point as it related to specific situations, and uncovering details that were touched on from a high level. No one left their seat as questions kept coming, and then the moderator abruptly ended one of the best Q&A sessions I’ve experienced.
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