Exploit Online Demand » pay-per-click advertising

The Failures of Direct Mail: How to Burn Through a Chunk of your Marketing Budget

Jon Davis — Wed, 15 Oct 2008 19:12:25 +0000

As a marketer I am constantly evaluating how companies are attempting to market their products and services as I go throughout my day. Sometimes I am impressed, more often I am amazed at how basic common sense and simple marketing logic is disregarded by companies. In these times of increased economic concerns I just don’t [...]

The Failures of Direct Mail: How to Burn Through a Chunk of your Marketing Budget is a post from: Exploit Online Demand, a publication of Capture Commerce

Adwords: New ‘First Page Bid Estimates’ Means Higher Prices

Jon Davis — Tue, 16 Sep 2008 16:59:37 +0000

Over the next couple days Google will be changing aspects of their Adwords algorithm that will likely have an effect on every advertiser currently using Adwords. Quality Score will now be determined in real time, no keywords will be marked ‘inactive for search’ and most importantly ‘minimum bid’ will be replaced by ‘first page bid’. [...]

Adwords: New ‘First Page Bid Estimates’ Means Higher Prices is a post from: Exploit Online Demand, a publication of Capture Commerce

How To Deal With Click Fraud

Tom Shivers — Thu, 07 Aug 2008 18:59:41 +0000

I’m a fan of Ralph Wilson. This is a very informative interview he conducted a few months ago with Jon Meyers. More »How To Deal With Click Fraud is a post from: Exploit Online Demand, a publication of Capture Commerce Tweet This Post

How To Deal With Click Fraud is a post from: Exploit Online Demand, a publication of Capture Commerce

Not so Dynamic Insertion

Jon Davis — Thu, 19 Jun 2008 18:18:28 +0000

The dynamic keyword insertion tool for adwords is a great tool for managing large amounts of diverse keywords within an adgroup. For those of you who are not familiar the keyword insertion tool allows you to place a code combined with a generic keyword into your ads. This combination results in the actual keyword the [...]

Not so Dynamic Insertion is a post from: Exploit Online Demand, a publication of Capture Commerce