Exploit Online Demand » pay-per-click advertising

Remarketing: Is It Right for Your Business?

Tom Shivers — Mon, 17 Oct 2011 14:00:17 +0000

An interview with Adam Berke, President of AdRoll What is remarketing? How does remarketing work? How long has remarketing been around and how has this industry grown? What are some indicators for businesses that might mean remarketing could work for them? What are the key criteria for businesses to consider when evaluating remarketing companies?

From Exploit Online Demand, a publication of Capture Commerce.

The Failures of Direct Mail: How to Burn Through a Chunk of your Marketing Budget

Jon Davis — Wed, 15 Oct 2008 19:12:25 +0000

As a marketer I am constantly evaluating how companies are attempting to market their products and services as I go throughout my day. Sometimes I am impressed, more often I am amazed at how basic common sense and simple marketing logic is disregarded by companies. In these times of increased economic concerns I just don’t [...]

From Exploit Online Demand, a publication of Capture Commerce.

Adwords: New ‘First Page Bid Estimates’ Means Higher Prices

Jon Davis — Tue, 16 Sep 2008 16:59:37 +0000

Over the next couple days Google will be changing aspects of their Adwords algorithm that will likely have an effect on every advertiser currently using Adwords. Quality Score will now be determined in real time, no keywords will be marked ‘inactive for search’ and most importantly ‘minimum bid’ will be replaced by ‘first page bid’. [...]

From Exploit Online Demand, a publication of Capture Commerce.

How To Deal With Click Fraud

Tom Shivers — Thu, 07 Aug 2008 18:59:41 +0000

I’m a fan of Ralph Wilson. This is a very informative interview he conducted a few months ago with Jon Meyers.

From Exploit Online Demand, a publication of Capture Commerce.

Not so Dynamic Insertion

Jon Davis — Thu, 19 Jun 2008 18:18:28 +0000

The dynamic keyword insertion tool for adwords is a great tool for managing large amounts of diverse keywords within an adgroup. For those of you who are not familiar the keyword insertion tool allows you to place a code combined with a generic keyword into your ads. This combination results in the actual keyword the [...]

From Exploit Online Demand, a publication of Capture Commerce.