Exploit Online Demand » organic seo

Google Algorithm Changes to Expect In 2012

Tom Shivers — Mon, 30 Jan 2012 15:00:23 +0000

An interview with Chris Burns of SERPd Google is expected to rely less on backlinks as a way to determine the value of websites. This seems to be the theme of most of the changes we are seeing with Google’s algorithm with respect to SEO. Google + integration is the agenda Google is pushing for [...]

From Exploit Online Demand, a publication of Capture Commerce.

Does SEO Trump Conversion?

Tom Shivers — Wed, 25 Jan 2012 15:00:19 +0000

There are instances when SEO is not the best solution as a traffic source, the squeeze page is one of them. Here’s a good example of a question I’ve seen in marketing forums a number of times… Q: “I understand that SEO is content and backlinks and all that mumbo jumbo. Now normally I’d think [...]

From Exploit Online Demand, a publication of Capture Commerce.

Does SEO Support Marketing or Does Marketing Support SEO?

Tom Shivers — Tue, 03 Jan 2012 15:00:35 +0000

It’s interesting how many businesses act like SEO is in a different department than marketing… “oh that’s IT.” This is a real problem for people who implement SEO because the expectation is often: “go do your technical thing to get our site ranking but don’t expect any help from us, that’s your job.” This kind [...]

From Exploit Online Demand, a publication of Capture Commerce.

Google’s Quality Raters Are Looking At Your Site

Tom Shivers — Tue, 22 Nov 2011 00:00:29 +0000

People hear about the algorithm so much they don’t realize the other side of Google’s ranking matrix – human raters. A few years ago, conversion optimizers wondered whether their work to improve a landing page’s conversion rate also influenced search rank. Well, today it most likely does because of human raters. Human raters play a [...]

From Exploit Online Demand, a publication of Capture Commerce.

Top SEO Skills for 2011

Tom Shivers — Mon, 10 Oct 2011 14:01:43 +0000

This article is intended for SEOs who want to stay fresh, but others may find it useful as well: Companies hiring for a web project SEOs on the job hunt Businesses who want to do better with SEO Obviously search engines change the way they rank sites and that sometimes impacts the skill set for [...]

From Exploit Online Demand, a publication of Capture Commerce.

Search Rank Factors: Page Level Keyword Features

admin — Mon, 03 Oct 2011 13:59:02 +0000

SEOmoz’s 2011 Search Engine Ranking Factors offers some interesting details about Google’s current algorithm as it relates to individual page features and their correlation to search rank based on 10,000+ pages they tested earlier this year. The correlation chart below outlines how features on a page tend to relate to higher rankings on a scale [...]

From Exploit Online Demand, a publication of Capture Commerce.

8 Things To Consider If You’ve Not Done SEO Recently

Tom Shivers — Mon, 29 Aug 2011 14:00:24 +0000

SEO is a long-term marketing strategy Whether you are doing SEO in-house, on your own time or with a professional, it still takes time for a site to begin ranking well for a keyword that has never been targeted before, unless you’re involved with a brand with a huge following. Here’s the gist: Engaging content [...]

From Exploit Online Demand, a publication of Capture Commerce.

Inside the Google Mindset

Tom Shivers — Mon, 15 Aug 2011 14:00:37 +0000

In a somewhat recent Matt Cutts video he goes over some of the objectives of the Panda update and iterations that followed. Then Matt says, “It helps to step into the Google Mindset and how we think about these sorts of things because whenever we’re trying to write the algorithms, whenever we’re trying to uncover [...]

From Exploit Online Demand, a publication of Capture Commerce.

How Social Media Impacts Search Rank

Tom Shivers — Mon, 18 Jul 2011 15:36:25 +0000

An interview with Stacy Williams of Prominent Placement. At a recent Atlanta SEMPO/AiMA event on social search, speakers from Google, Bing and Newell-Rubbermaid discussed their efforts in social media and incorporating social networks in with search. In the interview Stacy explains: How social media has changed the search landscape Google Plus and what marketers think [...]

From Exploit Online Demand, a publication of Capture Commerce.

Is Your Web Host Sabotaging Your Google Rankings?

Guest Author — Tue, 05 Jul 2011 14:00:16 +0000

Does it seem like the pages on your website take forever to load? If so, it’s essential that you find out where the bottleneck is and take steps to remove it. Why? Because Google is now factoring page load speeds into their ranking algorithm as part of their newly minted objective of sending searchers to [...]

From Exploit Online Demand, a publication of Capture Commerce.

Get a Decision or Get Out of Marketing

Tom Shivers — Wed, 29 Jun 2011 14:30:15 +0000

$$$ = [Desire Based Tension] + (Decision) “If you are not relevant enough in the mind of your [prospects and] customers to get them to make a decision, then they will never ever buy.” “Your job as a marketer… is to be relevant enough to get people to make a decision about you… one way [...]

From Exploit Online Demand, a publication of Capture Commerce.

How to Crowdsource Articles – a Beginners Guide

Tom Shivers — Tue, 31 May 2011 14:30:00 +0000

Crowdsourcing articles is a great way to create highly engaging content for your audience, but it’s not for everyone. Publishing crowdsourced articles on your site might not be for you if: You don’t understand the real issues that your target audience is dealing with You don’t understand how to attract great contributors, or You are [...]

From Exploit Online Demand, a publication of Capture Commerce.

How To Measure SEO Success

Tom Shivers — Wed, 30 Mar 2011 14:46:17 +0000

How do you know if your SEO efforts are successful or not? Rankings? Traffic? Conversions? Just a few years ago measuring an increase in search rank for a keyword was the standard, but then Google introduced universal search, personalized search and local search. These three elements make it impossible to use rankings as an accurate [...]

From Exploit Online Demand, a publication of Capture Commerce.

Google Said “Pretty Big” Update – That Was An Understatement

Tom Shivers — Wed, 02 Mar 2011 16:04:48 +0000

You may have heard of the Farmer Update now, Google’s intention to clear out content farms from their search results. At first I was skeptical about Google’s claim on their blog that this was a “pretty big algorithm improvement,” but now I’m convinced it was and is a huge change that will remain! This update [...]

From Exploit Online Demand, a publication of Capture Commerce.

Google’s “Pretty Big Algorithmic Improvement”

Tom Shivers — Fri, 25 Feb 2011 14:10:10 +0000

Google’s latest change to their algo is designed to reduce rankings for low quality sites and increase rank for high quality sites. Google defines a low quality site as being a low value add for users, a site that copies content from other sites or a site that just isn’t useful. Google defines a high [...]

From Exploit Online Demand, a publication of Capture Commerce.

Think Again Before Buying Keyword Domain Names

Tom Shivers — Wed, 12 Jan 2011 15:11:59 +0000

from Crestock Images It has been estimated that 80% of all new websites seeking rank in Google are scraper sites or spam sites – sites that Google sees and then decides they are low quality and of little value to searchers. These sites are created with out much thought about the audience they are intended [...]

From Exploit Online Demand, a publication of Capture Commerce.

How to Verify Search Engines See A 301 Redirect

Tom Shivers — Thu, 14 Oct 2010 17:58:52 +0000

If you are looking for how to setup a proper 301 redirect, checkout Website Upgrade – Can That Affect My Search Engine Rankings? Sometimes 301 redirects are not seen by search engines even though they appear to work in a browser. So, how do you verify the search engines will see and transfer all page [...]

From Exploit Online Demand, a publication of Capture Commerce.

Useful Content Is Part of The Algo

Tom Shivers — Tue, 30 Mar 2010 16:00:52 +0000

Matt Cutts recently said, “We have over 200 signals in our scoring to try to return the most relevant, the most useful, the most accurate search results that we can find.” Google constantly changes its algo to provide info that’s relevant and useful to its current users. What ranked well last year may not rank [...]

From Exploit Online Demand, a publication of Capture Commerce.

Is Google Caffeine a Search Rank game changer?

Tom Shivers — Thu, 11 Feb 2010 19:54:25 +0000

Google’s algo changes on a frequent basis, most of the time without warning. Why Google changes the way they rank search results so often is likely due to business objectives (keeping investors happy), trying to keep up their image as an innovator and manager of the web’s information amidst a host of competitors (Facebook, Twitter, [...]

From Exploit Online Demand, a publication of Capture Commerce.

Is speed more important than relevance? Matt Cutts’ answer

admin — Thu, 04 Feb 2010 16:03:49 +0000

Google caffeine, the latest algo update, emphasizes page speed load time. Google says this will help make the web faster – more user friendly. But how much emphasis should be placed on things like optimizing photos for faster download, consolidating all css into one file, reducing flash usage and other things that bog down a [...]

From Exploit Online Demand, a publication of Capture Commerce.