Exploit Online Demand » organic seo

Useful Content Is Part of The Algo

Tom Shivers — Tue, 30 Mar 2010 16:00:52 +0000

Matt Cutts recently said, “We have over 200 signals in our scoring to try to return the most relevant, the most useful, the most accurate search results that we can find.” Google constantly changes its algo to provide info that’s relevant and useful to its current users. What ranked well last year may not rank [...]

Useful Content Is Part of The Algo is a post from: Exploit Online Demand, a publication of Capture Commerce

Is Google Caffeine a Search Rank game changer?

Tom Shivers — Thu, 11 Feb 2010 19:54:25 +0000

Google’s algo changes on a frequent basis, most of the time without warning. Why Google changes the way they rank search results so often is likely due to business objectives (keeping investors happy), trying to keep up their image as an innovator and manager of the web’s information amidst a host of competitors (Facebook, Twitter, [...]

Is Google Caffeine a Search Rank game changer? is a post from: Exploit Online Demand, a publication of Capture Commerce

Is speed more important than relevance? Matt Cutts’ answer

admin — Thu, 04 Feb 2010 16:03:49 +0000

Google caffeine, the latest algo update, emphasizes page speed load time. Google says this will help make the web faster – more user friendly. But how much emphasis should be placed on things like optimizing photos for faster download, consolidating all css into one file, reducing flash usage and other things that bog down a [...]

Is speed more important than relevance? Matt Cutts’ answer is a post from: Exploit Online Demand, a publication of Capture Commerce

Website Upgrade – Can That Affect My Search Engine Rankings?

Tom Shivers — Thu, 03 Sep 2009 19:17:54 +0000

In the past week I have spoken with two different people who found out that indeed, transitioning their site from the old design to the new one can result in the loss of good search rank. You would think that the web developer is the one to blame here (and in some cases it is [...]

Website Upgrade – Can That Affect My Search Engine Rankings? is a post from: Exploit Online Demand, a publication of Capture Commerce

How to lose top rankings by redirecting a new domain name to your site

Tom Shivers — Thu, 23 Jul 2009 17:15:32 +0000

Can my site rank better with a keyword-rich domain name? Sure. Can my site rank better without a keyword in the domain name at all? Absolutely. I get questions (or assumptions) like this regularly. If your goal is to get a better ranking with a new keyword rich domain name, please take my advice and [...]

How to lose top rankings by redirecting a new domain name to your site is a post from: Exploit Online Demand, a publication of Capture Commerce

Five Steps to an SEO Guarantee

Tom Shivers — Thu, 25 Jun 2009 17:48:46 +0000

One of the biggest obstacles that search marketing professionals face today is guarantees about end results with SEO, according to a poll we conducted a few months ago (Top 3 Reasons that Stop Businesses from Going Forward with SEO, Capture Commerce, 2009). To date, the one-question poll shows these as the top 3 of 16 [...]

Five Steps to an SEO Guarantee is a post from: Exploit Online Demand, a publication of Capture Commerce

Using SEO To Build Audience Engagement

Tom Shivers — Thu, 30 Apr 2009 13:29:31 +0000

Why more traffic just isn’t good enough anymore With more complex algorithms that factor in local, personal and universal search features, search rankings are not always consistent. Today’s results often depend on a user’s location, their search history and their behavior with the search results – sometimes you can see different search results for the [...]

Using SEO To Build Audience Engagement is a post from: Exploit Online Demand, a publication of Capture Commerce

Observations From My SEO – Link Building Strategy Talk In January

Tom Shivers — Thu, 05 Mar 2009 19:25:40 +0000

Q&A: What are the top 3 directories to be listed in? Which directories should I not be listed in? For some reason business marketers seem to think that being listed in certain web directories impacts ranking more so than others. Hardly, it’s simply a good place to get started with link building assuming you know [...]

Observations From My SEO – Link Building Strategy Talk In January is a post from: Exploit Online Demand, a publication of Capture Commerce

How Searchers Interact with a SERP: Google’s Eye-Tracking Study

Jon Davis — Tue, 24 Feb 2009 14:34:03 +0000

Google’s User Experience Research team released an eye-tracking study to determine whether incorporating aspects of Universal Search like images and video into the search engine results page (SERP) affects the way users scan the page. Google concluded that when thumbnail images are in the results it seemed to “make results with thumbnails easy to notice [...]

How Searchers Interact with a SERP: Google’s Eye-Tracking Study is a post from: Exploit Online Demand, a publication of Capture Commerce

What’s Stopping You From Going Forward With SEO?

Tom Shivers — Tue, 21 Oct 2008 20:11:11 +0000

Lee Oden, an internet marketing expert, wrote an interesting post recently: SEO Tops Recession Internet Marketing Tactics. In it, Lee reveals the results of a poll asking marketers what 3 internet marketing tactics they will emphasize most in the next 6 months. SEO topped the list of more than 41 tactics. Lee concludes: “With SEO, [...]

What’s Stopping You From Going Forward With SEO? is a post from: Exploit Online Demand, a publication of Capture Commerce

Is Your Content Worthy Of A Top Ranking?

Tom Shivers — Thu, 25 Sep 2008 15:44:50 +0000

Believe it or not, this is the question that Google is asking about your website. Could it be that Google really wants to provide its users with quality choices for every search request? Here’s the hard truth about SEO. For every keyword phrase you want to gain high organic rank, you must be prepared to [...]

Is Your Content Worthy Of A Top Ranking? is a post from: Exploit Online Demand, a publication of Capture Commerce

Evaluate Your Site’s Backlinks

Tom Shivers — Thu, 04 Sep 2008 18:38:04 +0000

Video: How do people keep up with the integrity of their incoming links? Watch this.

Evaluate Your Site’s Backlinks is a post from: Exploit Online Demand, a publication of Capture Commerce

In-Demand Content and Top Search Engine Placement

Tom Shivers — Wed, 04 Jun 2008 17:38:52 +0000

Part 1: User-Generated Content The seminar was coming to a close and the speaker opened the mic to the crowd of about 200 for questions. The questions were excellent, forcing the presenter to clarify his point as it related to specific situations, and uncovering details that were touched on from a high level. No one [...]

In-Demand Content and Top Search Engine Placement is a post from: Exploit Online Demand, a publication of Capture Commerce