Mar 30 2010

Useful Content Is Part of The Algo

Category: organic seoTom Shivers

Matt Cutts recently said, “We have over 200 signals in our scoring to try to return the most keep talking you're just making me famousrelevant, the most useful, the most accurate search results that we can find.”

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Feb 11 2010

Is Google Caffeine a Search Rank game changer?

Category: organic seoTom Shivers

Google’s algo changes on a frequent basis, most of the time without warning. Why Google changes the way they rank search results so often is likely due to business objectives (keeping investors happy), trying to keep up their image as an innovator and manager of the web’s information amidst a host of competitors (Facebook, Twitter, Bing, Yelp, etc.), fighting spam, and providing relevant search results. It’s rare that Google informs everyone about upcoming changes to their algo (as they did with Caffeine), unless it helps them achieve one of their many objectives. In my opinion, Google wanted plenty of user feedback before they launched Caffeine.

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Feb 04 2010

Is speed more important than relevance? Matt Cutts’ answer

Category: organic seoadmin

Google caffeine, the latest algo update, emphasizes page speed load time. Google says this will help make the web faster – more user friendly. But how much emphasis should be placed on things like optimizing photos for faster download, consolidating all css into one file, reducing flash usage and other things that bog down a browser? Matt Cutts, Google engineer, takes a moment to answer…

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Sep 03 2009

Website Upgrade – Can That Affect My Search Engine Rankings?

Category: organic seoTom Shivers

In the past week I have spoken with two different people who found out that indeed, transitioning their site from the old design to the new one can result in the loss of good search rank. You would think that the web developer is the one to blame here (and in some cases it is the fault of the web developer), but in reality it is the site owner’s fault.

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Jul 23 2009

How to lose top rankings by redirecting a new domain name to your site

Category: organic seoTom Shivers

Can my site rank better with a keyword-rich domain name? Sure.

Can my site rank better without a keyword in the domain name at all? Absolutely.

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Jun 25 2009

Five Steps to an SEO Guarantee

Category: organic seoTom Shivers

One of the biggest obstacles that search marketing professionals face today is guarantees about end results with SEO, according to a poll we conducted a few months ago (Top 3 Reasons that Stop Businesses from Going Forward with SEO, Capture Commerce, 2009). To date, the one-question poll shows these as the top 3 of 16 choices: Continue reading “Five Steps to an SEO Guarantee”

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Apr 30 2009

Using SEO To Build Audience Engagement

Category: organic seoTom Shivers

Why more traffic just isn’t good enough anymore

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Mar 05 2009

Observations From My SEO – Link Building Strategy Talk In January

Category: organic seoTom Shivers

Q&A:
What are the top 3 directories to be listed in? Which directories should I not be listed in?
For some reason business marketers seem to think that being listed in certain web directories impacts ranking more so than others. Hardly, it’s simply a good place to get started with link building assuming you know the reputable directories. Here are a few I recommend: Continue reading “Observations From My SEO – Link Building Strategy Talk In January”

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Feb 24 2009

How Searchers Interact with a SERP: Google’s Eye-Tracking Study

Category: organic seoJon Davis

Google’s User Experience Research team released an eye-tracking study to determine whether incorporating aspects of Universal Search like images and video into the search engine results page (SERP) affects the way users scan the page.

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Oct 21 2008

What’s Stopping You From Going Forward With SEO?

Category: organic seoTom Shivers

Lee Oden, an internet marketing expert, wrote an interesting post recently: SEO Tops Recession Internet Marketing Tactics. In it, Lee reveals the results of a poll asking marketers what 3 internet marketing tactics they will emphasize most in the next 6 months. SEO topped the list of more than 41 tactics. Lee concludes: “With SEO, it isn’t a matter of ‘Should we?’ it’s a matter of ‘What’s stopping you?’”

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Sep 25 2008

Is Your Content Worthy Of A Top Ranking?

Category: organic seoTom Shivers

Believe it or not, this is the question that Google is asking about your website. Could it be that Google really wants to provide its users with quality choices for every search request?

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Sep 04 2008

Evaluate Your Site’s Backlinks

Category: organic seoTom Shivers

If you aren’t familiar with the terms in this video, you can get an explanation of them as well as more indepth info from my article 3 SEO Resources To Evaluate Your Backlinks.

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Jun 04 2008

In-Demand Content and Top Search Engine Placement

Category: general,organic seo,social mediaTom Shivers

Part 1: User-Generated Content

The seminar was coming to a close and the speaker opened the mic to the crowd of about 200 for questions. The questions were excellent, forcing the presenter to clarify his point as it related to specific situations, and uncovering details that were touched on from a high level. No one left their seat as questions kept coming, and then the moderator abruptly ended one of the best Q&A sessions I’ve experienced.

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