Mar 30 2010
Useful Content Is Part of The Algo
Matt Cutts recently said, “We have over 200 signals in our scoring to try to return the most 
relevant, the most useful, the most accurate search results that we can find.”
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Feb 11 2010
Is Google Caffeine a Search Rank game changer?
Google’s algo changes on a frequent basis, most of the time without warning. 
Why Google changes the way they rank search results so often is likely due to business objectives (keeping investors happy), trying to keep up their image as an innovator and manager of the web’s information amidst a host of competitors (Facebook, Twitter, Bing, Yelp, etc.), fighting spam, and providing relevant search results. It’s rare that Google informs everyone about upcoming changes to their algo (as they did with Caffeine), unless it helps them achieve one of their many objectives. In my opinion, Google wanted plenty of user feedback before they launched Caffeine.
Continue reading “Is Google Caffeine a Search Rank game changer?”
Feb 04 2010
Is speed more important than relevance? Matt Cutts’ answer
Google caffeine, the latest algo update, emphasizes page speed load time. Google says this will help make the web faster – more user friendly. But how much emphasis should be placed on things like optimizing photos for faster download, consolidating all css into one file, reducing flash usage and other things that bog down a browser? Matt Cutts, Google engineer, takes a moment to answer…
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Sep 03 2009
Website Upgrade – Can That Affect My Search Engine Rankings?
In the past week I have spoken with two different people who found out that indeed, transitioning their site from the old design to the new one can result in the loss of good search rank. You would think that the web developer is the one to blame here (and in some cases it is the fault of the web developer), but in reality it is the site owner’s fault.
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Jul 23 2009
How to lose top rankings by redirecting a new domain name to your site
Can my site rank better with a keyword-rich domain name? Sure.
Can my site rank better without a keyword in the domain name at all? Absolutely.
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Jun 25 2009
Five Steps to an SEO Guarantee
One of the biggest obstacles that search marketing professionals face today is guarantees about end results with SEO, according to a poll we conducted a few months ago (Top 3 Reasons that Stop Businesses from Going Forward with SEO, Capture Commerce, 2009). To date, the one-question poll shows these as the top 3 of 16 choices: Continue reading “Five Steps to an SEO Guarantee”
Apr 30 2009
Using SEO To Build Audience Engagement
Why more traffic just isn’t good enough anymore
Mar 05 2009
Observations From My SEO – Link Building Strategy Talk In January
Q&A:
What are the top 3 directories to be listed in? Which directories should I not be listed in?
For some reason business marketers seem to think that being listed in certain web directories impacts ranking more so than others. Hardly, it’s simply a good place to get started with link building assuming you know the reputable directories. Here are a few I recommend: Continue reading “Observations From My SEO – Link Building Strategy Talk In January”
Feb 24 2009
How Searchers Interact with a SERP: Google’s Eye-Tracking Study
Google’s User Experience Research team released an eye-tracking study to determine whether incorporating aspects of Universal Search like images and video into the search engine results page (SERP) affects the way users scan the page.
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Oct 21 2008
What’s Stopping You From Going Forward With SEO?
Lee Oden, an internet marketing expert, wrote an interesting post recently: SEO Tops Recession Internet Marketing Tactics. In it, Lee reveals the results of a poll asking marketers what 3 internet marketing tactics they will emphasize most in the next 6 months. SEO topped the list of more than 41 tactics. Lee concludes: “With SEO, it isn’t a matter of ‘Should we?’ it’s a matter of ‘What’s stopping you?’”
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Sep 25 2008
Is Your Content Worthy Of A Top Ranking?
Believe it or not, this is the question that Google is asking about your website. Could it be that Google really wants to provide its users with quality choices for every search request?
Sep 04 2008
Evaluate Your Site’s Backlinks
If you aren’t familiar with the terms in this video, you can get an explanation of them as well as more indepth info from my article 3 SEO Resources To Evaluate Your Backlinks.
Jun 04 2008
In-Demand Content and Top Search Engine Placement
Part 1: User-Generated Content
The seminar was coming to a close and the speaker opened the mic to the crowd of about 200 for questions. The questions were excellent, forcing the presenter to clarify his point as it related to specific situations, and uncovering details that were touched on from a high level. No one left their seat as questions kept coming, and then the moderator abruptly ended one of the best Q&A sessions I’ve experienced.
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