Google’s algo changes on a frequent basis, most of the time without warning. Why Google changes the way they rank search results so often is likely due to business objectives (keeping investors happy), trying to keep up their image as an innovator and manager of the web’s information amidst a host of competitors (Facebook, Twitter, Bing, Yelp, etc.), fighting spam, and providing relevant search results. It’s rare that Google informs everyone about upcoming changes to their algo (as they did with Caffeine), unless it helps them achieve one of their many objectives. In my opinion, Google wanted plenty of user feedback before they launched Caffeine.
Google caffeine, the latest algo update, emphasizes page speed load time. Google says this will help make the web faster – more user friendly. But how much emphasis should be placed on things like optimizing photos for faster download, consolidating all css into one file, reducing flash usage and other things that bog down a browser? Matt Cutts, Google engineer, takes a moment to answer…
In the past week I have spoken with two different people who found out that indeed, transitioning their site from the old design to the new one can result in the loss of good search rank. You would think that the web developer is the one to blame here (and in some cases it is the fault of the web developer), but in reality it is the site owner’s fault.
Q&A: What are the top 3 directories to be listed in? Which directories should I not be listed in?
For some reason business marketers seem to think that being listed in certain web directories impacts ranking more so than others. Hardly, it’s simply a good place to get started with link building assuming you know the reputable directories. Here are a few I recommend: Continue reading “Observations From My SEO – Link Building Strategy Talk In January”
Google’s User Experience Research team released an eye-tracking study to determine whether incorporating aspects of Universal Search like images and video into the search engine results page (SERP) affects the way users scan the page.
Lee Oden, an internet marketing expert, wrote an interesting post recently: SEO Tops Recession Internet Marketing Tactics. In it, Lee reveals the results of a poll asking marketers what 3 internet marketing tactics they will emphasize most in the next 6 months. SEO topped the list of more than 41 tactics. Lee concludes: “With SEO, it isn’t a matter of ‘Should we?’ it’s a matter of ‘What’s stopping you?’”
Believe it or not, this is the question that Google is asking about your website. Could it be that Google really wants to provide its users with quality choices for every search request?
Why Google changes the way they rank search results so often is likely due to business objectives (keeping investors happy), trying to keep up their image as an innovator and manager of the web’s information amidst a host of competitors (Facebook, Twitter, Bing, Yelp, etc.), fighting spam, and providing relevant search results. It’s rare that Google informs everyone about upcoming changes to their algo (as they did with Caffeine), unless it helps them achieve one of their many objectives. In my opinion, Google wanted plenty of user feedback before they launched Caffeine.![[del.icio.us]](http://www.capturecommerce.com/blog/wp-content/plugins/bookmarkify/delicious.png)
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