Feb 06 2017

How To Increase Revenue From SEO Without Adding Lots Of New Content

Category: organic seoTom Shivers

From Revenue-based SEO Webinar Secret #2

Access Revenue-based SEO Webinar replay

Now another misbelief is to get better performance from revenue keywords I have to add more pages to my site. But, revenue-based SEO says you can get higher performance from revenue keywords by prioritizing landing pages that bring in buyers and then give buyers the signals and info they want to make a buying decision.

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Nov 28 2016

How To Lose Top Rankings By Redirecting A New Domain Name To Your Site

Category: organic seoTom Shivers

Don't be a loserCan my site rank better with a keyword-rich domain name? Sure.

Can my site rank better without a keyword in the domain name at all? Absolutely.

I get questions (or assumptions) like this regularly. If your goal is to get a better ranking with a new keyword rich domain name, please take my advice and reconsider.

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Nov 01 2016

7 Proven Ways To Get Clicks and Boost Search Rank – Delightful!

Category: organic seoTom Shivers

As an SEO consultant for more than a decade, I have found that these subtle techniques work well when applied to a clearly defined issue. Even one or two small changes could make a difference in the results you’re seeing.

1. Look at the search results page for your keyword and evaluate things

If there are plenty of ads for your keyword, consider how engaging the ads are for your ideal prospect. If an ad is engaging, how can you use a similar hook in your organic listing?
Successful PPC marketers use a feature-benefit matrix to write engaging ads. WordStream and Hanapin Marketing wrote the ebook Tricks To Get The Click. Their #1 tip is to include features, benefits and a call to action (CTA).
The Feature-Benefit Matrix
List your feature on the left, then a few benefits of that feature. On the right, you create a compelling CTA. When done, identify your strongest combination and write your ad.

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Feb 15 2016

What Businesses Need To Know About Google Search Quality

Category: organic seoTom Shivers
Google bot

credit: scriptcase.com.br

Panda, Penguin, Hummingbird, RankBrain and if you’ve been involved in SEO for a long time, maybe even Florida. These are the names of well-known Google algorithm updates. Continue reading “What Businesses Need To Know About Google Search Quality”

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Jan 19 2016

How To Identify Converting Keywords & Revamp Your SEO

Category: organic seoTom Shivers

Go to your Google Search Console account, then to Search Traffic and on to Search Analytics. Here you can see the search terms, impressions, clicks, click-through-rate and average position for each search term up to 90 days prior to the current date.

As I’m looking at all of this information, I’m trying to find the keywords that are most valuable and are ranked just off the first page of Google – with an average position greater than 10 but less than 20. What I’ve highlighted are two search terms that have a healthy number of impressions, both on the second page of Google, and most importantly, they are both purchase intent keywords.

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Sep 14 2015

How To Get More Google Love With Searcher Intent

Category: organic seoTom Shivers

Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or SEO) get more results?

In this post I’m going to walk you through a high-level way to evaluate the intent of a searcher so you can create content that satisfies that person and delivers business results. My goal is to help you:

  • Sell products (ecommerce stores)
  • Generate quality leads
  • Grow email lists
  • Build brand name awareness

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Jul 13 2015

SEO Website Evaluation [Infographic]

Category: organic seoTom Shivers
Click infographic to enlarge

SEO Website Evaluation Infographic

Have a SEO pro evaluate your website

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Mar 31 2015

The #3 Ecommerce Rule

Category: organic seoTom Shivers

Here’s an excerpt from my webinar: Revenue-based SEO for Ecommerce

Identify traffic sources and keywords with the most impact on KPIs and revenue.

In Google Analytics, go to Acquisition > All Traffic > Channels. But if you have Google Analytics Ecommerce setup for your store you will see revenue for each channel and more detail about which keywords brought in revenue.

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Jan 12 2015

SEO Checklist Infographic

Category: organic seoTom Shivers

This infographic illustrates the points in my recently updated whitepaper, SEO Checklist for Beginners – download it here.

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Jan 05 2015

SEO Checklist For Beginners

Category: organic seoTom Shivers

I recently updated my whitepaper SEO Checklist for Beginners to show small businesses how to get better results from search engine optimization (SEO).

Over the past year or so Google has emphasized certain factors over others when ranking web pages. For example, click through rates make a difference – can you imagine an organic search listing on the first page that does not get clicked much? It happens regularly. Do you think Google is concerned about click through rates for the top ten results for keywords? I do.

Google pays attention to how users interact with their search results like which links get the lowest bounce rates after a user clicks. The bounce rate is the rate at which a search listing is clicked and then the user returns to the search results to click on a different listing (obviously the searcher didn’t find what they were looking for with that initial clicked listing for the keyword). And if Google determines that the listing is not good for the users of that keyword, well you know what happens.

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Sep 29 2014

Search Behavior Signals That Impact SEO & Conversion

Category: organic seoTom Shivers

You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site near the top. What’s the problem?

Search engines and Google in particular are not as dependent on technical signals as they once were.

More business websites than ever have been optimized to some degree for search rankings, so how does G decide which ones to rank on the first page?

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Jun 30 2014

SEO Is Organic

Category: organic seoTom Shivers

Organic search results are unpaid – the kind everyone craves – and organic SEO means the practice of gaining rank in the natural search results. But today I am suggesting that there is a deeper meaning to organic SEO that is much closer to organic growth – growth from within the organization that results in more productivity and sales.

In an ideal business, effective SEO and online marketing takes place when the people within the organization take ownership of the project. You may have heard of those companies whose people enjoy their jobs, work well together and when they decide to do something together, it gets done!

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May 12 2014

4 Ways To Optimize Content For Conversion

Category: organic seoTom Shivers

Last year a colleague of mine and I put on a SEO Bootcamp where we covered many different topics from beginner level to pro. One of my topics was optimizing content for conversions. Here’s a video snippet of that piece (the audio isn’t great but adequate):

Content that gets a decision: Continue reading “4 Ways To Optimize Content For Conversion”

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Mar 31 2014

Guest Blogging And The Politics of Google

Category: organic seoTom Shivers

In January Matt Cutts warned that guest blogging for SEO is dead and it caused lots of discussion among online marketers.

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Mar 17 2014

The Endless Cycle of SEO vs. The Algorithm

Category: organic seoTom Shivers

cogs-wheelsEvery Spring for the past three years Google has rolled out a big algo change that “washes” away the unnatural search results from their index. Spring of 2013 brought Penguin 2.0 and a summer full of updates. Spring of ‘12 brought Penguin. Spring of ‘11 brought Panda (technically that was late February but it nearly fits my scheme here). What does Google have for us this Spring?

If you were enjoying good search rankings before any of these updates, but then noticed a big drop afterward, it’s likely that you have not fully recovered yet. And I hate to say this, it’s also unlikely that your site will ever get back to where it was in terms of rankings and traffic from Google.

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Oct 21 2013

The New SEO Part 4 – From Keywords To Searcher Intent

Category: organic seoTom Shivers

SEO has and is becoming less about keywords and more about searcher intent. Search engineers have this strange idea that humans and computers should be one. Not that humans should be allowed to legally marry a bot – not quite that far, but that search engines should be able to read the mind of its user.

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Oct 01 2013

Break Your Addiction To Google – Part 2: Engagement

Category: organic seoTom Shivers

In my last article in this series, The New SEO – Independence from Google, I explained that Google is at war with SEO and link building in particular. Google comes out with a new twist with regularity now, the latest is the “not provided” keyword data from Google – for most businesses “not provided” has risen to the most popular keyword in your web analytics and according to Google, that is going to continue going up. Even Adwords advertisers won’t be able to see what organic keywords brought traffic to their site from G and we’ll all be left with an extra step to figure out what keywords are bringing traffic from Google – the educated guess.

Continue reading “Break Your Addiction To Google – Part 2: Engagement”

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Sep 16 2013

The New SEO – Independence From Google

Category: organic seoTom Shivers

Most businesses have a strategy or are diligently shortcutworking on one to reduce their dependence on Google, both from pay-per-click and organic search traffic. The strategy to reduce dependence on Adwords is usually SEO, but a strategy to reduce dependence on G’s organic traffic has arisen. Why? Google’s current attitude about SEO seems to be “if you don’t care about the algo, we care about you.”

Just a few years ago ranking in Google was on page SEO and building a bunch of links to your site. But today, Google’s algo seems to sniff out those sites that are over doing on page and off page SEO, a.k.a. over optimizing their site to regain a good ranking, and holding them under to favor sites that seem to not care much about SEO or to favor big brands that Google trusts.

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Jun 03 2013

Top Questions For Matt Cutts (Poll)

Category: organic seoTom Shivers

I put together a list of questions for Matt Cutts matt-cuttsthat he hasn’t answered before and have YOU vote on the ones worth submitting to him for a video response. Take the poll…

What Questions Do You Want Matt Cutts To Answer?

  • If you could talk more into what goes into determining which sites are being awarded with authority boosts within their industry/niche? (36%, 59 Votes)
  • Is Google putting more trust in content based on Google Authorship? (33%, 53 Votes)
  • It's rare to see a piece of content 6 or more years old rank high. What factors make for "outdated" content that gets devalued? The market? Link drop-out? (4%, 6 Votes)
  • Does advertising with Google affect the website's organic search rankings? (3%, 5 Votes)
  • I've done a google disavow to remove bad links a previous SEO did. How do I know if Google Actually processed it, and if I submitted it the right way? (3%, 5 Votes)
  • Has Google made a determination as to what percentage of links are really spam and why do sites get punished for inbound links that they didn't ask for? (3%, 5 Votes)
  • Why does Google have a problem with SEO tools displaying scraped ranking data when that's essentially what Google does with the entire web? (3%, 5 Votes)
  • Keyword stuffing of any kind is not going to improve the ranking of a site in Google, but is it true that less is more? (2%, 4 Votes)
  • Does it help to be naïve about SEO today? If so, is it possible for a site that is “over optimized” to regain its innocence? (2%, 4 Votes)
  • It’s clear that some links are unnatural and others are natural, but of those that are natural, which ones should I use the Disavow Tool for and which ones should I leave alone? (2%, 4 Votes)
  • Why, even after Penguin 2.0, are there still so many top 3 rankings for websites with obviously spammy link profiles? (2%, 3 Votes)
  • For money keywords (lots of Adwords ads), what percentage of top 10 organic search results are business sites vs. info sites? Big business vs. small business? (2%, 3 Votes)
  • Why does it take Googlebot so long to find 301 redirects to a new domain from an old one? (2%, 3 Votes)
  • Does Google distinguish between legit editorial (stories written by journalists) and syndicated content, devaluing the link(s) from syndicated content? (1%, 2 Votes)
  • When should I disavow an entire domain that links to my site, rather than a few links from that domain? (1%, 2 Votes)

Total Voters: 119

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Thanks to those who contributed their questions…

Why does Google have a problem with SEO tools displaying scraped ranking data when that’s essentially what Google does with the entire web?
Ben Cook
Direct Match Media
http://directmatchmedia.com

Continue reading “Top Questions For Matt Cutts (Poll)”

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May 13 2013

Hints To Finding A Good SEO Company?

Category: organic seoTom Shivers

Vetting SEO providers is a real challenge today for numerous reasons. challenge-aheadLet’s look at just a few of them just from the discussion forums:

”A few free memberships and my e-mail being associated with the site is all I needed to be overwhelmed by the ‘SEOs’. They come in fast and they are almost always in two catagories: One is a flood of Indian men named John or Keith telling me that he can submit the site to search engines and directories for me and will even throw in some free ‘advanced penquin-proof link building’ if I pick up their premium package. The other is the SEO services and programs…they are worse than Keith and John. Keith and John are easily ignored and tend to leave my boss alone…the ‘professional’ or ‘enterprise’ or any other bull___ service tends to get their e-mails read by my boss…and then I have to spend time explaining to him why these are b.s. and should be shunned -they will waste money at the least and hurt the company at the worst!”

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