Nov 09 2011

Research Shows Which Google Places Listings Get More Clicks

Category: local search marketing — Tom Shivers

What gets more attention from prospects: listings with images or those with customer quotes?

As it turns out, the answer is “yes.” Mediative recently completed a study watching people interact with search results in Google Places listings. They wanted to know where people look, whether listings with reviews influence people and if/how people use the maps.

The study involved 12 in-person participants using eye-tracking software and another 90 participants online. The premise was that each participant took an imaginary road trip across Canada, choosing a place for a friend to get a tattoo in each of 4 different cities: Hamilton, London, Winnipeg and Edmonton.

Continue reading “Research Shows Which Google Places Listings Get More Clicks”

Tags: , ,

Aug 22 2011

Local Marketing and Brand Management

Category: local search marketing — Tom Shivers

An interview with Jeff Beale of The Marketology Group

In the interview Jeff explains: Continue reading “Local Marketing and Brand Management”

Podcast: Play in new window | Download

Tags: , ,

Aug 27 2010

Google Places Still the Wild West?

Category: local search marketing — Tom Shivers

Google Maps, now Google Places, can be a controversial topic when it comes to finding legitimate locations for a business and legitimate reviews.

The 8 pack of listings with the map that shows up for local search results is a coveted listing and it seems that for many search requests, these listings are not always helpful. Then when you look at the reviews for even helpful listings, it’s often easy to spot those that are fabricated (makes one wonder about businesses that get fake reviews).

So goes the story for Google Maps who recently changed their name to Google Places. Hopefully that’s a sign that things are changing for the better.

Continue reading “Google Places Still the Wild West?”