An interview with Jason Capshaw.

How did you get started in SEO for Ecommerce?

I was working on an ecommerce development project when they approached me about helping with their SEO. I began researching SEO and discovered I had a passion for the subject. My first SEO client was an Ecommerce site, and it has been my favorite ever since.

Continue reading “Ecommerce SEO: Site Navigation and Link Bait”

Tags: analytics, ecommerce, link building, navigation structure, organic seo, seo, user generated content

I hear it a lot… “Our SEO company is building links to our site by submitting articles to article directories with a couple links pointing back.”

Immediately I’m thinking, “Is that all?”

Continue reading “The Slow Death of Article Marketing”

Tags: article marketing

Are you a blogger or marketer whose pool of link building resources are getting a bit dry lately? Here are some ideas to quench your thirst.

Utilize your RSS feed

Register your feed with RSS feed directories: feedage.com, feedagg.com, feedblitz.com, feedmap.com, invision-graphics.com, etc.

Continue reading “Link Building Tips For Bloggers”

According to the poll I hosted last month, “Poll: What Sites and Links Offer the Most Value for Search Rank?” the most voted for sites with the most link value include:

• Pages with a high page rank 13.3%
• Page content relevant to your keywords 13.3%
• Sites close to trusted seed sites 9.6%
• Sites within your industry 9.6%

Continue reading “Link Sources Worthy of Link Building vs. “Others””

Your choices in these two poll questions came from other SEO professionals and those who claim to be, can you tell the difference?

You can view the results of both polls in real time by clicking View Results. When we have enough results, I’ll post my thoughts on the order of priority for valuable sites and anchor text.

Tags: link building

In my last post I defined what it means to have useful web content for the business, especially from the perspective of Google’s algorithm. If you aren’t sure what I mean by useful content you might want to read: Useful Content Is Part of The Algo

In this post I want to take this concept further by outlining several excellent content development strategies endorsed by other online marketing pros.

Continue reading “7 Content Development Strategies That Get Results”

Tags: link building

Most businesses agree that link building is an ongoing part of promoting the website, but most don’t understand that link building must be a strategic part of overall marketing. Until businesses understand this, it’s almost guaranteed that many of the links they do get will not count toward higher search rank.