Aug 04 2014

SEO Is Organic Part 2 – Link Building

Category: link buildingTom Shivers

 

In my last post I went into some detail about the SEO problem businesses slip into when using outsourced copywriters for much of their web content. I call them inorganic copywriters because they often have no idea what makes the business really valuable simply because they are not on the inside.

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Oct 07 2013

The New SEO Part 3 – Replacement For Fired Link Building Strategies

Category: link buildingTom Shivers

At the beginning of this blog series I mentioned that most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click and organic search traffic.

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Aug 26 2013

5 Tips To Clean Up Your Link Profile

Category: link buildingTom Shivers

Be critical of link removal requests

Here’s an email I received recently:

As we have sent mail earlier also for removing our link. But unfortunately this has not removed yet. I would be very grateful if you would please remove all links to this site at your earliest convenience, letting me know that you have done so.

It may be that a third party has maliciously or abusively added our details at some point in the past, and I apologies for inconveniencing you in this way.

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Oct 29 2012

The Shocker About Google’s Disavow Link Tool

Category: link buildingTom Shivers

Warning: this post is for advanced SEO people

Google’s Disavow Link Tool is all the buzz now and I’m glad G rolled it out.

Not long after the Google Penguin update (late April 2012) sent some SEOs into a tizzy of trying to remove unnatural links to their sites, Bing Webmaster Tools came out with a tool to disavow links. Google then said they would come out with something similar for Google Webmaster Tools, and now Google has rolled out their version of a disavow link tool.

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Aug 20 2012

Unnatural Link Building Issues For The Small Business

Category: link buildingTom Shivers

An interview with Jeff Beale of Mr Marketology

Jeff Beal who has been an Internet marketing professional for many years and worked with some well known brands such as AT&T, The Home Depot and Prime Media.

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Aug 13 2012

Link Building: Traditional Is Dead and What Works Today

Category: link buildingTom Shivers

An interview with Nate Dame of SEOperks

Link building continues to be scuplted by Google’s algo changes. Some people think Google is trying to make it harder and harder for SEO to work, how do you see it?

Yep! Google is trying to make some SEO “harder.” Black hat and grey hat SEO’s should have a very difficult time staying in business right now, and it will only get more challenging.

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Jun 18 2012

Google Update: Architect of Link Building

Category: link buildingTom Shivers

(A Brief History of Link Building)

Genesis

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Apr 30 2012

Google: Changing Link Building Forever

Category: link buildingTom Shivers

You may have heard about Google’s message to webmasters who may be using techniques outside Google’s Webmaster Guidelines, such as artificial or unnatural linking intended to manipulate PageRank.

Some people are running scared right now because of this message and are even afraid to link to sites that are credible and do meet Google’s Webmaster Guidelines.

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Aug 08 2011

Ecommerce SEO: Site Navigation and Link Bait

Category: link buildingTom Shivers

An interview with Jason Capshaw.

How did you get started in SEO for Ecommerce?

I was working on an ecommerce development project when they approached me about helping with their SEO. I began researching SEO and discovered I had a passion for the subject. My first SEO client was an Ecommerce site, and it has been my favorite ever since.

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Mar 16 2011

The Slow Death of Article Marketing

Category: link buildingTom Shivers

I hear it a lot… “Our SEO company is building links to our site by submitting articles to article directories with a couple links pointing back.”

Immediately I’m thinking, “Is that all?”

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Feb 23 2011

Link Building Tips For Bloggers

Category: link buildingTom Shivers

Are you a blogger or marketer whose pool of link building resources are getting a bit dry lately? Here are some ideas to quench your thirst.

Utilize your RSS feed

Register your feed with RSS feed directories: feedage.com, feedagg.com, feedblitz.com, feedmap.com, invision-graphics.com, etc.

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Jul 08 2010

Link Sources Worthy of Link Building vs. “Others”

Category: link buildingTom Shivers

According to the poll I hosted last month, “Poll: What Sites and Links Offer the Most Value for Search Rank?” the most voted for sites with the most link value include:

  • Pages with a high page rank 13.3%
  • Page content relevant to your keywords 13.3%
  • Sites close to trusted seed sites 9.6%
  • Sites within your industry 9.6%

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Jun 03 2010

Poll: What Sites and Links Offer the Most Value for Search Rank?

Category: link buildingTom Shivers

Your choices in these two poll questions came from other SEO professionals and those who claim to be, can you tell the difference?

 

You can view the results of both polls in real time by clicking View Results. When we have enough results, I’ll post my thoughts on the order of priority for valuable sites and anchor text.

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Apr 29 2010

7 Content Development Strategies That Get Results

Category: link buildingTom Shivers

In my last post I defined what it means to have useful web content for the business, especially from the perspective of Google’s algorithm. If you aren’t sure what I mean by useful content you might want to read: Useful Content Is Part of The Algo

In this post I want to take this concept further by outlining several excellent content development strategies endorsed by other online marketing pros.Bugs Bunny Creativity

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Jan 21 2010

Integrating Linkbuilding with the Rest of Your Business

Category: link buildingTom Shivers

Most businesses agree that link building is an ongoing part of promoting the website, but most don’t understand that link building must be a strategic part of overall marketing. Until businesses understand this, it’s almost guaranteed that many of the links they do get will not count toward higher search rank.