Exploit Online Demand » general

How Do B2B Companies Use White Papers?

Guest Author — Wed, 10 Aug 2011 14:00:16 +0000

White Papers are commonly used as marketing material by B2B companies. They are normally used earlier in the sales cycle to convince clients to use their services. White papers are a cross between a magazine article and a brochure. The white paper normally starts off with a problem that is affecting the reader, after this [...]

From Exploit Online Demand, a publication of Capture Commerce.

Forecast For Global Ecommerce: Growth

Tom Shivers — Thu, 20 Jan 2011 16:25:54 +0000

Although the US and Canada lead the world in ecommerce spending, other countries are increasingly shopping online. By 2014, global ecommerce spending is projected to increase more than 90 percent. A sizable portion of that growth is expected to come from Latin America, where the amount spent online is projected to more than double. If [...]

From Exploit Online Demand, a publication of Capture Commerce.

How to Track PayPal Transaction Data in Google Analytics Ecommerce – Sample Code

Yulia Solodky — Thu, 11 Nov 2010 17:00:48 +0000

(Warning: highly technical post, but highly useful for ecommerce sites!) Problem Although Google Analytics is free, it can be tricky getting the Ecommerce section to provide you with the kind of data you need to track specific transactions. As you may know, when Ecommerce analytics work you can see things like: Products purchased Price Quantity [...]

From Exploit Online Demand, a publication of Capture Commerce.

Was the Direct Mailer, TV/Radio/Newspaper Ad Campaign Worth It? Consult Your Web Analytics

Jon Davis — Mon, 05 Jul 2010 14:04:40 +0000

Chances are that your company markets itself through a number of different channels. Whether it is through traditional advertising methods we are all familiar with like radio, television, newspapers, magazines, direct mailing, billboards, etc. or from more modern efforts like search engine marketing, you need to be able to quantitatively determine if your strategy is [...]

From Exploit Online Demand, a publication of Capture Commerce.

Everyone likes to buy…

Al Simon — Thu, 09 Jul 2009 13:23:40 +0000

But nobody wants to be sold! The room was thick with tension. The salesperson looked each of us in the eye as he asked his rehearsed series of questions designed to lead us all down the inevitable path of ordering his wares. The evening started out innocently enough: Dinner at my son’s apartment, prepared by [...]

From Exploit Online Demand, a publication of Capture Commerce.

Use Twitter for Customer Service

Jon Davis — Wed, 27 Aug 2008 00:49:22 +0000

In our first post about Twitter we looked at how Whole Foods is using Twitter to run promotions. Now we will look at some companies that are using Twitter as another means of customer service. The interesting part is people are finding that often Twitter is the best way to communicate with large companies whose [...]

From Exploit Online Demand, a publication of Capture Commerce.

13 Foolish Assumptions About Internet Marketing

Tom Shivers — Thu, 10 Jul 2008 19:46:15 +0000

Interesting, quirky, who told you that and sometimes funny comments we’ve heard… “All I need is more clicks to get more biz” “We expect SEO to get us top rankings for our full range of over 200 products” “Our CEO (or HiPPO, highest paid person’s opinion) makes the final decision about which design is best [...]

From Exploit Online Demand, a publication of Capture Commerce.

Dwight from “The Office” vs. The Company Website

Jon Davis — Thu, 03 Jul 2008 18:11:54 +0000

What does a salesman do when his company sets up a new, well-designed, user friendly website that allows their customers to bypass the sales department and order products all by themselves? Well, if you are Dwight from the popular NBC show The Office you “carb-up”, fight back and challenge the website to a contest to [...]

From Exploit Online Demand, a publication of Capture Commerce.

AiMA Event Recap – Recognizing the Value Beyond the Click to Conversion

Jon Davis — Thu, 26 Jun 2008 16:50:23 +0000

The Atlanta Interactive Marketing Association (AiMA) held their monthly meeting last night. The topic of the night: recognize the value of online marketing efforts beyond the simple click to conversion metrics that are so common in our industry. The truth of the matter is search is responsible for much more business than it gets credit [...]

From Exploit Online Demand, a publication of Capture Commerce.

Not so Dynamic Insertion

Jon Davis — Thu, 19 Jun 2008 18:18:28 +0000

The dynamic keyword insertion tool for adwords is a great tool for managing large amounts of diverse keywords within an adgroup. For those of you who are not familiar the keyword insertion tool allows you to place a code combined with a generic keyword into your ads. This combination results in the actual keyword the [...]

From Exploit Online Demand, a publication of Capture Commerce.

In-Demand Content and Top Search Engine Placement

Tom Shivers — Wed, 04 Jun 2008 17:38:52 +0000

Part 1: User-Generated Content The seminar was coming to a close and the speaker opened the mic to the crowd of about 200 for questions. The questions were excellent, forcing the presenter to clarify his point as it related to specific situations, and uncovering details that were touched on from a high level. No one [...]

From Exploit Online Demand, a publication of Capture Commerce.

The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic

Tom Shivers — Mon, 21 Apr 2008 15:36:45 +0000

When you understand what your web visitors are looking for, what motivates them and makes them tick, you then have the power to keep them engaged…

From Exploit Online Demand, a publication of Capture Commerce.