Jul 09 2009
But nobody wants to be sold!
The room was thick with tension. The salesperson looked each of us in the eye as he asked his rehearsed series of questions designed to lead us all down the inevitable path of ordering his wares.
Aug 26 2008
In our first post about Twitter we looked at how Whole Foods is using Twitter to run promotions. Now we will look at some companies that are using Twitter as another means of customer service. The interesting part is people are finding that often Twitter is the best way to communicate with large companies whose customer service tends to lack at times. Comcast for instance has found Twitter to be a great way to better address their customers concerns and issues. The most famous situation involving customer service and Twitter involves Comcast and TechCrunch blogger Michael Arrington. Frustrated that his service had been out for hours Arrington eventually lost his cool and began angrily Twittering his frustrations. Within 20 minutes of his Twitter activity he was contacted by a Comcast executive and his problem was resolved. It is true that Arrington is an influential person and this could have helped his cause but everyday Comcast is helping plenty of lesser known customers as well. According to Comcast they receive millions of calls a day from customers looking for help. Conversely, the Comcast team of around 10 that manages Twitter and other social networks helps just about 100 customers a day. The Comcast representatives managing the Comcast Twitter account are consequently better able to address the problem as well as give a quick solution.
Jul 10 2008
Interesting, quirky, who told you that and sometimes funny comments we’ve heard…
“All I need is more clicks to get more biz”
Continue reading “13 Foolish Assumptions About Internet Marketing”
Jul 03 2008
What does a salesman do when his company sets up a new, well-designed, user friendly website that allows their customers to bypass the sales department and order products all by themselves? Well, if you are Dwight from the popular NBC show The Office you “carb-up”, fight back and challenge the website to a contest to sell the most products.
Continue reading “Dwight from “The Office” vs. The Company Website”
Jun 26 2008
The Atlanta Interactive Marketing Association (AiMA) held their monthly meeting last night. The topic of the night: recognize the value of online marketing efforts beyond the simple click to conversion metrics that are so common in our industry. The truth of the matter is search is responsible for much more business than it gets credit for in traditional models, it’s extremely important as a branding tool and it can be used as a powerful tool to track offline marketing efforts.
Continue reading “AiMA Event Recap – Recognizing the Value Beyond the Click to Conversion”
Jun 19 2008
The dynamic keyword insertion tool for adwords is a great tool for managing large amounts of diverse keywords within an adgroup. For those of you who are not familiar the keyword insertion tool allows you to place a code combined with a generic keyword into your ads. This combination results in the actual keyword the searcher was searching for appearing in the ad. This has been proven to help with click-through-rates because searchers respond more to seeing the exact phrase or word that they typed in.
Jun 04 2008
Part 1: User-Generated Content
The seminar was coming to a close and the speaker opened the mic to the crowd of about 200 for questions. The questions were excellent, forcing the presenter to clarify his point as it related to specific situations, and uncovering details that were touched on from a high level. No one left their seat as questions kept coming, and then the moderator abruptly ended one of the best Q&A sessions I’ve experienced.
Continue reading “In-Demand Content and Top Search Engine Placement”
Apr 21 2008
So you have a new business and, to keep expenses down and ROI up, you use the Internet to find new customers or clients. Search engine optimization (SEO) is the best investment, but it normally takes 3 to 6 months to see top rankings. Since you must have customers to stay afloat, you want immediate and qualified prospects to come to your site. So what you need right now is paid search (pay-per-click advertising). And implementing both SEO and paid search simultaneously can give your business an irresistible one-two advantage.
Continue reading “The Tipping Point: When Organic Traffic Surpasses Paid Search Traffic”
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