Exploit Online Demand » conversion rate optimization

Online Conversion With Matt Williams

Tom Shivers — Mon, 26 Sep 2011 14:00:53 +0000

An interview with Matt Williams of No Possum Consulting What challenges do businesses face today with online conversion? You’re really competing with yourself, not your competitors Classic book on entering the shopping cart: “Don’t Make Me Think” Shopping cart abandonment ROI for online conversion is usually high and on going Increase your traffic, optimize your [...]

From Exploit Online Demand, a publication of Capture Commerce.

20 Things You Can Do To Make Your Blog Stand Out

Guest Author — Wed, 17 Aug 2011 14:00:37 +0000

Update Your Blog’s Design 1. Make Your Blog Sticky Provide Next and Previous post buttons to allow people to easily navigate between the posts of your site. Use attractive graphic animations for the buttons for more interest. 2. Put In A Best Post Slider On your website’s homepage, create a slider using big splash images [...]

From Exploit Online Demand, a publication of Capture Commerce.

What Changes to an E-commerce Store Result in Lost Business?

Tom Shivers — Mon, 01 Aug 2011 14:31:33 +0000

What changes to an e-commerce store result in lost business? (pick 2) Please take our opinion poll above if you haven’t done so already. “One of the most common mistakes that can lose a lot of online business is deciding that the website needs a redesign, and doing things that kill a lot of the [...]

From Exploit Online Demand, a publication of Capture Commerce.

Landing Page Conversion: The Power of Prospect Motivation

Tom Shivers — Mon, 11 Jul 2011 14:00:57 +0000

Have you noticed how important prospect motivation is to your landing page’s conversion rate? c = 4m + 3v + 2(i – f) – 2a conversion = 4 motivation + 3 value proposition clarity + 2(incentives – friction) – 2 anxiety caused by the process This formula from marketingexperiments emphasizes prospect motivation as the most [...]

From Exploit Online Demand, a publication of Capture Commerce.

Cool Conversion Tips From My Bookmarks

Tom Shivers — Wed, 09 Feb 2011 16:27:48 +0000

Yuri Arcurs Website 10 Little Known Factors that Affect Your Conversion Rate Sherice Jacob loads up this article with excellent tips and graphics to clearly show the lesser known things that impact conversion rates: call to action statements, shopping cart convenience, policies, colors, and more great stuff. Be Funny or Don’t Even Try. What Makes [...]

From Exploit Online Demand, a publication of Capture Commerce.

4 Tools To Engage Your Online Audience

Tom Shivers — Tue, 04 Jan 2011 16:01:46 +0000

AttentionWizard Models the first few seconds of scene analysis by the brain of your landing page. It doesn’t require actual people to interact with your page and you get results instantly! Basically, it’s an instant heat map of your landing page without having to do expensive eye tracking studies or time consuming mouse tracking data [...]

From Exploit Online Demand, a publication of Capture Commerce.

In Search of a Conversion Based Web Design Company

Tom Shivers — Thu, 20 May 2010 16:09:57 +0000

There are many aspects of Conversion Rate Optimization (CRO) that SEO Companies address effectively: testing headlines, the call to action, content, images, etc. But, there is an aspect of CRO that SEO firms don’t address well: web design. This element can make a big difference to increase conversions, but most web developers and businesses are [...]

From Exploit Online Demand, a publication of Capture Commerce.

Conversion rate optimization best practices are dead – long live the best practices!

Zee Aganovic — Fri, 26 Feb 2010 02:42:09 +0000

Up to very recently, conversion rate optimization (CRO) was dominated by consultants who were providing the optimization solutions as a blend of empirical experience with a little bit of technology. The practitioners were relying more on the art of persuasive copy writing and the best design practices, and less on the technology and scientific methods. [...]

From Exploit Online Demand, a publication of Capture Commerce.

AiMA Event Recap – Recognizing the Value Beyond the Click to Conversion

Jon Davis — Thu, 26 Jun 2008 16:50:23 +0000

The Atlanta Interactive Marketing Association (AiMA) held their monthly meeting last night. The topic of the night: recognize the value of online marketing efforts beyond the simple click to conversion metrics that are so common in our industry. The truth of the matter is search is responsible for much more business than it gets credit [...]

From Exploit Online Demand, a publication of Capture Commerce.