Oct 12 2015

18 Proven Ways To Increase Average Order Value

Category: conversion rate optimizationTom Shivers

What is Average Order Value (AOV)?
Total revenue / Total orders = Average order value

Do you know if your customers typically buy more expensive or less expensive products? How many products do customers order at one time on average?

When coupled with the average conversion rate, AOV is useful in predicting revenue based on future traffic. Even investors are interested in AOV.

Here are 18 tried and true ways to increase your AOV… Continue reading “18 Proven Ways To Increase Average Order Value”

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Aug 25 2014

6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page

Category: conversion rate optimizationGuest Author

Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn.

While working hard towards improving conversion rates of existing websites and landing pages is one thing, it’s a lot better to get things right the first time. Build it right and the results will follow.

This is especially true in the case of a landing page – a single page that carries the responsibility of converting all your advertising dollars into actual revenue – the last runner in the marketing relay race.

Continue reading “6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page”

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Jan 06 2014

How Much Money Is A Web Visitor Worth?

Category: conversion rate optimizationTom Shivers

buying-with-creditcardWhy calculate the value of a web visitor?
What if you knew every time you spent $1 to get traffic to your site, you made $1.50? I’ll bet you could find a few dollars for that. This is what the Amazons of the web know and it’s a very real factor in how they grew to where they are today.

When you know what a web visitor is worth to your business, then you know how much you should be spending to get that visitor to your website and what is too much to spend.

Continue reading “How Much Money Is A Web Visitor Worth?”

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Jan 15 2013

Action Words and Identifiers Reduce Bounce Rates From Search Results

Category: conversion rate optimizationTom Shivers

An interview with Lee Roberts of Ascender Cartbuynowcashbox

Some good points from the interview…

Continue reading “Action Words and Identifiers Reduce Bounce Rates From Search Results”

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Dec 18 2012

Mental Triggers and Strategies Used By Direct Response Copywriters

Category: conversion rate optimizationTom Shivers

Certainly a good copywriter has command of the mental-triggerEnglish language, but proper grammar and correct spelling isn’t always in the best interest of the direct response copywriter.

Real quick, take the direct response copywriter’s test: Continue reading “Mental Triggers and Strategies Used By Direct Response Copywriters”

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Oct 22 2012

3 Steps To Setup Shopping Cart Abandonment Emails Properly

Category: conversion rate optimizationGuest Author

Cart abandonment emails are emails sent to customers who begin but do not complete checkout.

Cart abandonment emails are effective. Case studies have proven that setting up a simple cart abandonment email can convert sales that would otherwise be lost at a rate of between 10-30%.

A survey conducted in 2011 found that only 30% of retailers have actually implemented cart abandonment emails – particularly low when you consider that 85% of all carts are abandoned and that, once configured, cart abandonment emails are completely automated. Continue reading “3 Steps To Setup Shopping Cart Abandonment Emails Properly”

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May 21 2012

The User-Experience and Business Today

Category: conversion rate optimizationTom Shivers

It has been proven that usability on the web can actually increase traffic to your site, improve your presence as a company, and even drive sales. There are countless studies involving behavioral psychology and eye-tracking studies that show this.

But surprisingly, despite the mounting evidence supporting the benefits of usability, businesses have been very hesitant to focus on the user-experience.

Continue reading “The User-Experience and Business Today”

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Feb 21 2012

How Women Spend Time & Money Online

Category: conversion rate optimizationTom Shivers

An old school of thought says that making it pink – whatever it is you’re selling – will automatically make it appeal to females. Thankfully, the folks at Mediative decided to study the purchasing power of women who use the internet, rather than just hazard a guess. They wanted to know who these women are, what they do, where they go and which trends are essential to online marketing success.

What they found were three distinct categories – young women, professionals and digital moms – each with unique needs and habits.

Continue reading “How Women Spend Time & Money Online”

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Sep 26 2011

Online Conversion With Matt Williams

Category: conversion rate optimizationTom Shivers

An interview with Matt Williams of No Possum Consulting

  • What challenges do businesses face today with online conversion?
  • You’re really competing with yourself, not your competitors
  • Classic book on entering the shopping cart: “Don’t Make Me Think”
  • Shopping cart abandonment
  • ROI for online conversion is usually high and on going
  • Increase your traffic, optimize your conversion process, up selling and cross selling opportunities
  • Where do you invest your $1000?
  • Forecasting is key

Continue reading “Online Conversion With Matt Williams”

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Aug 17 2011

20 Things You Can Do To Make Your Blog Stand Out

Category: conversion rate optimizationGuest Author

Update Your Blog’s Design

1.        Make Your Blog Sticky

Continue reading “20 Things You Can Do To Make Your Blog Stand Out”

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Aug 01 2011

What Changes to an E-commerce Store Result in Lost Business?

Category: conversion rate optimizationTom Shivers

Please take our opinion poll above if you haven’t done so already.

Continue reading “What Changes to an E-commerce Store Result in Lost Business?”

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Jul 11 2011

Landing Page Conversion: The Power of Prospect Motivation

Category: conversion rate optimizationTom Shivers

Have you noticed how important prospect motivation is to your landing page’s conversion rate?

c = 4m + 3v + 2(i – f) – 2a

Continue reading “Landing Page Conversion: The Power of Prospect Motivation”

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Feb 09 2011

Cool Conversion Tips From My Bookmarks

Category: conversion rate optimizationTom Shivers

10 Little Known Factors that Affect Your Conversion Rate
Sherice Jacob loads up this article with excellent tips and graphics to clearly show the lesser known things that impact conversion rates: call to action statements, shopping cart convenience, policies, colors, and more great stuff.

Continue reading “Cool Conversion Tips From My Bookmarks”


Jan 04 2011

4 Tools To Engage Your Online Audience

Category: conversion rate optimizationTom Shivers

AttentionWizard
Models the first few seconds of scene analysis by the brain of your landing page. It doesn’t require actual people to interact with your page and you get results instantly! Basically, it’s an instant heat map of your landing page without having to do expensive eye tracking studies or time consuming mouse tracking data analysis.
landing page eye tracking heat map
I created a free account to get a heat map for one of my client’s sites; it was easy: capture a screen shot of the page, then upload it to my account. You can wait a minute or log in later to get a downloadable pdf of the heat map and an offer with it. It shows you where most eyeballs look first, second, third… within a few seconds of loading the page. All web designers should know about this tool.

Fivesecondtest
Five second tests help you easily identify the most prominent elements of your user interfaces. I did this by registering for a free account and creating a new test. I simply took a screen shot of one of my web pages, uploaded it to my account and let it run. Within a few hours I had several responses. Most people remembered “Capture Commerce” and “SEO”; hmm, I think they got it for a five second glimpse. It’s a great tool for verifying brand messages and getting instant feedback.

Continue reading “4 Tools To Engage Your Online Audience”

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May 20 2010

In Search of a Conversion Based Web Design Company

Category: conversion rate optimizationTom Shivers

two agendas - one conversionThere are many aspects of Conversion Rate Optimization (CRO) that SEO Companies address effectively: testing headlines, the call to action, content, images, etc. But, there is an aspect of CRO that SEO firms don’t address well: web design.

This element can make a big difference to increase conversions, but most web developers and businesses are not aware of it.

Continue reading “In Search of a Conversion Based Web Design Company”

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Feb 25 2010

Conversion rate optimization best practices are dead – long live the best practices!

Category: conversion rate optimizationZee Aganovic

Up to very recently, conversion rate optimization (CRO) was dominated by consultants who were providing the optimization solutions as a blend of empirical experience with a little bit of technology. The practitioners were relying more on the art of persuasive copy writing and the best design practices, and less on the technology and scientific methods.

The advent of new multivariate testing technologies, adaptive multivariate testing in particular, is significantly impacting the industry’s best practices. Although they are still important and relevant, they are no longer dominant. Using traditional best practices is a great way to initialize the CRO journey but they are by no means the final destination.

Continue reading “Conversion rate optimization best practices are dead – long live the best practices!”


Jun 26 2008

Recognizing the Value Beyond the Click to Conversion

Category: conversion rate optimization,generalJon Davis

The Atlanta Interactive Marketing Association (AiMA) held their monthly meeting last night. The topic of the night: recognize the value of online marketing efforts beyond the simple click to conversion metrics that are so common in our industry. The truth of the matter is search is responsible for much more business than it gets credit for in traditional models, it’s extremely important as a branding tool and it can be used as a powerful tool to track offline marketing efforts.

For instance, when someone performs a search and finds a product they would like to purchase they may not necessarily purchase the product online, they may actually go to the store and buy the product but the search they performed online does not get credit for the sale. The importance of leveraging search engines for branding is also something that is very difficult to measure but has a major impact on how people view a company’s product. Seeing a company at the top of the search results creates a trust for the brand. Also, analyzing website statistics can be a great way to test whether or not an offline mailing, radio ad, TV commercial, etc. was effective at driving traffic to the site and increasing purchases.

Continue reading “Recognizing the Value Beyond the Click to Conversion”

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