Sep 26 2016

How to Win Over Prospects With Your Marketing Funnel

Category: businessTom Shivers

In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while you are tweaking those prospect personas, let’s look at the next steps.

Step 2: Create an online asset that clearly demonstrates the power of your solution

Continue reading “How to Win Over Prospects With Your Marketing Funnel”

Tags: , , , , , ,


Aug 01 2016

How to Create an Effective Online Marketing Funnel

Category: businessTom Shivers

online marketing funnelPour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit.

The marketing funnel that I explain here works well for: Continue reading “How to Create an Effective Online Marketing Funnel”

Tags: , , , ,


Apr 25 2016

How To Build Up An Audience of Prospects For Your Offer

Category: businessTom Shivers

Although similar because one tends to precede the other, audience building and viral marketing are sometimes confused these days. Most people think “viral marketing” is when you post a video on YouTube and get 100,000 views. Nope, viral marketing does this:

  • Free word of mouth marketing
  • Exponential growth
  • ISYOT Effect (“I’ve seen you out there”)
  • Quickly Become #1

Continue reading “How To Build Up An Audience of Prospects For Your Offer”

Tags: , ,


Dec 21 2015

4 Ecommerce Opportunities From Yotpo’s Benchmark Report To Make You Cheer

Category: businessTom Shivers

The folks over at Yotpo shared their benchmark report on the ecommerce industry recently – based on 65 million orders and two billion dollars in transactions across 120,000 ecommerce stores.

Here are a few things that were revealed.

Which traffic channels bring quality, engaged traffic?

Average seconds on site per visit
The surprising traffic channel winner is Instagram and the surprising traffic channel losers in terms of average time on site per visit are Pinterest and Facebook. Continue reading “4 Ecommerce Opportunities From Yotpo’s Benchmark Report To Make You Cheer”

Tags: , ,


Sep 08 2014

Traffic From Google SERPs Has Changed: Heat Maps Study

Category: businessTom Shivers

Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (SERPs) in an effort to identify real opportunities for SEO, PPC and branding especially as it relates to click-through rates. What they found is enlightening and corresponds to what I’m seeing with some of my clients.

Some of you remember the 2005 study known as the Golden Triangle heat map displaying how users interacted with Google SERPs, but people don’t interact with SERPs in the same way today.

Continue reading “Traffic From Google SERPs Has Changed: Heat Maps Study”

Tags: , , ,


Jul 21 2014

Big Data & Small Business Marketing

Category: businessTom Shivers

An interview with Phil, CTO and Founder of DataShaka

Continue reading “Big Data & Small Business Marketing”

Tags: ,


May 26 2014

6 Online Marketing Mistakes By People Who Hate Technology

Category: businessTom Shivers

not-so-happy-userEver had an anti-computer or anti-technology moment? I had one recently when a program I was using “hijacked” my computer and stalled my progress for a few seconds – very annoying!

But some people are in a perpetual anti-technology moment when it comes to marketing their business online. They feel like it is a necessary thing to do today but seem to be annoyed by it all.

Continue reading “6 Online Marketing Mistakes By People Who Hate Technology”

Tags: , ,


Apr 28 2014

The “Wow” Moment With Underdog Marketing

Category: businessTom Shivers

People love to be wowed perhaps because it catches us by surprise or because it’s rare to behold one totally dedicated to the skill of his/her craft or because we are overwhelmed by the raw passion displayed or because it inspires us to pursue one’s dreams because they are worth the hard work and long wait despite all the naysayers and resistance.

Continue reading “The “Wow” Moment With Underdog Marketing”

Tags: , ,


Feb 17 2014

Four Secrets To Online Credibility

Category: businessTom Shivers
credit

face of a doubter credit

Credibility should be the pursuit of every business not only for its monetary rewards but also because it is good to pursue and the mark of being the best. The problem is that some businesses do not pursue such high qualities or standards and therefore may not enjoy the same rewards. This post is for those who want to pursue genuine online credibility. Continue reading “Four Secrets To Online Credibility”

Tags: ,


Aug 19 2013

11 Premium WordPress Themes

Category: businessGuest Author

Business owners and bloggers looking for a professional, neat, and easy to navigate design find that some of the best designs across the web use premium WordPress themes. No matter what your purpose, you’ll find designs that not only pique interest, but perfectly fit innovative blogging and design goals.

genesis

Continue reading “11 Premium WordPress Themes”

Tags: ,


Aug 05 2013

Marketplace Leadership Builds An Extraordinary Business

Category: businessGuest Author

Have you ever seen firms in your industry that started out, puppets-on-stringperhaps where you are, then grew into well-known brands? Do you ever wonder to yourself how they do it? Do you think it is just a matter of getting more money, having a better network or being able to connect with their audiences in a mystical, magical way?

Guess what? You can do the same thing with your brand. You can build a company that meets the needs of a particular audience, communicate it to the audience, ensure that they are able to access it, make it appear attractive and keep them coming back for more because they perceive great value in what you offer.

Continue reading “Marketplace Leadership Builds An Extraordinary Business”

Tags: , , , , ,


Jul 22 2013

The Booming Trend of Mcommerce [Infographic]

Category: businessTom Shivers

2013 Booming Trend of Mobile Commerce

Adam Wills works at PerceptionSystem as ecommerec developer. I like to research the ecommerce market.

Continue reading “The Booming Trend of Mcommerce [Infographic]”

Tags: , , , ,


Jun 17 2013

Roadmap To The Right Crowdfunding Site [Infographic]

Category: businessTom Shivers

Crowdfunding sites are buzzworthy today probably because they reduce entreprenuers’ dependence on bootstrapping or relying on friends, family and angel investors to get their ideas launched.

With the rise of this new source of funding, there are crowdfunding sites for specific ideas:

  • E-commerce
  • Medical
  • High-tech
  • Nonprofits
  • Green-tech
  • Science
  • Sports
  • Music
  • Inventions
  • Journalism
  • and on it goes…

Continue reading “Roadmap To The Right Crowdfunding Site [Infographic]”

Tags: , ,


Jun 10 2013

6 Reasons Why Online Reputation Matters

Category: businessGuest Author

It is common for consumers to want to do business with a company human-ratersthey can trust. Can they trust your business? Believe it or not, many businesses do not think having an online reputation is very important. This is a mistake because business can quickly be lost, the minute a few negative reviews get posted online. Small businesses must protect their online reputation now more than ever with popularity growing among sites like Facebook, Twitter, and Yelp.

Know Customer Behavior

Continue reading “6 Reasons Why Online Reputation Matters”

Tags: , ,


Feb 19 2013

Design A ‘Start Here’ Page That Delivers Great Results

Category: businessGuest Author

Think very carefully about what happens when a new visitor stumbles onto your site. The first thing anyone would do is try and get an idea of what is going on. They want to know what your website is about and how it’s going to help them. After that they will probably spend some time looking through all the articles and if they don’t find what they are looking for it’s very unlikely they will come back. How easy is it to find the best articles on your site?

Unless You've Got A Better Idea

Continue reading “Design A ‘Start Here’ Page That Delivers Great Results”

Tags: , , ,


Jan 29 2013

Two Audiences: Add A New Section vs. Create A New Site

Category: businessTom Shivers

This is a classic issue that comes up for most businesses and if handled correctly, it can provide a nice boost to the entire site’s search rank and conversion rate.

I work with businesses who are expanding by providing complementary products and services to their core service. In most cases the entire site is written for their core service and targeted at their core audience with only a few pages devoted to complementary products and services. And, they usually haven’t done much to get their core service pages ranking well in Google.

Often, when I discuss the project with the company’s team, they seem pulled in two different directions – some want to focus on the new side of the business and others want to focus on both the core and the new.

Continue reading “Two Audiences: Add A New Section vs. Create A New Site”

Tags: , , , ,


Nov 27 2012

Yes, You Can Outrank Amazon.com

Category: businessTom Shivers

Ever feel like you’re up against the “big boys” when trying to get your product pages ranked?

Matt Cutts answers the question: Why do Amazon.com pages tend to rank well for product queries?

Most people who read this blog are way beyond setting up their website and product pages and I don’t think Steve K (the guy who asked this question), really needed Matt to tell him to setup a home page for his book or product.

Continue reading “Yes, You Can Outrank Amazon.com”

Tags: , , , ,


Nov 19 2012

Six Black Friday/Cyber Monday Shopper Insights For Ecommerce

Category: businessTom Shivers

The folks over at Experian Hitwise put together another great webinar for marketers who want to take advantage of the 2012 Holiday shopping season with emphasis on Black Friday and Cyber Monday.

Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million websites.

Traffic surged on Cyber Monday and the day after Christmas

Continue reading “Six Black Friday/Cyber Monday Shopper Insights For Ecommerce”

Tags: , , ,


Oct 08 2012

Double The Effectiveness of E-commerce Newsletters

Category: businessGuest Author

Net-a-porter makes 32% of it’s revenues (over $1.5 million dollars per month!) off the back of email newsletters.

The Direct Marketing Association says the ROI of email marketing is as high as $43 per $1 spent. As evidenced by Net-a-porter, building up an email markeitng list can be incredibly valuable – the secret lies in how to maximise the effectiveness of your list.

Below I’ve laid out a proven tactic for lifting your e-commerce newsletter conversions. This is a trick used only by the savviest of email marketers though it is now easy enough to do that any online store can make the most of it.

Continue reading “Double The Effectiveness of E-commerce Newsletters”

Tags: , , ,


Sep 03 2012

Engagement From Scratch: Danny Iny Interview

Category: businessTom Shivers

An interview with Danny Iny, author of Engagement From Scratch. Get the podcast below.

Danny, If you had to start over and build an engaged audience from scratch, how would you do it? Continue reading “Engagement From Scratch: Danny Iny Interview”

Tags: , ,


Next Page »