Mar 31 2014

Guest Blogging And The Politics of Google

Category: organic seoTom Shivers

In January Matt Cutts warned that guest blogging for SEO is dead and it caused lots of discussion among online marketers.

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Mar 17 2014

The Endless Cycle of SEO vs. The Algorithm

Category: organic seoTom Shivers

cogs-wheelsEvery Spring for the past three years Google has rolled out a big algo change that “washes” away the unnatural search results from their index. Spring of 2013 brought Penguin 2.0 and a summer full of updates. Spring of ‘12 brought Penguin. Spring of ‘11 brought Panda (technically that was late February but it nearly fits my scheme here). What does Google have for us this Spring?

If you were enjoying good search rankings before any of these updates, but then noticed a big drop afterward, it’s likely that you have not fully recovered yet. And I hate to say this, it’s also unlikely that your site will ever get back to where it was in terms of rankings and traffic from Google.

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Mar 03 2014

Lead Generation Catalyst: Access To The Expert

Category: contentTom Shivers

kitty-on-huntTransformation can come to a business when their content goes up a level. This is especially true for businesses who must be viewed as authoritative by their prospects or possess expertise during the sales cycle.

You know what happens when a prospect starts asking good questions; it’s like the hunt to get all the details before putting any money down. Here are some ways to evoke the hunt in your prospects.

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