Nov 18 2013

Quality Content Part 2: How To Measure Content Engagement

Category: contentTom Shivers

speedmeasureFor most businesses there are two types of content to focus on: content that gets a decision (service and product pages) and content that gets shared (blog posts, white papers, etc.) It’s the latter type that I’ll be focusing on in this post.

This type of content is designed to intrigue your target audience (prospects) so that they want to share it with their friends and followers.

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Nov 06 2013

Quality Content: The Mark Of Influence

Category: contentTom Shivers

Get-what-you-pay-forQuality content is an ambiguous term because it conjures up different meanings depending on who, what and why. For example, car enthusiasts are drawn to Car & Driver Magazine for its unabashed discontent for under performing cars while car shoppers are drawn to AutoTrader for its reviews, advice and comparison tools.

Quality means different things depending on who, what and why. And by the way, Google is not really evaluating content quality since Google is not a leader but a follower. G sniffs around the web for signals that tell whether an author, brand, company or entity has a following, has influence, and/or is a leader.

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