SEO has and is becoming less about keywords and more about searcher intent. Search engineers have this strange idea that humans and computers should be one. Not that humans should be allowed to legally marry a bot – not quite that far, but that search engines should be able to read the mind of its user.
Continue reading “The New SEO Part 4 – From Keywords To Searcher Intent”
At the beginning of this blog series I mentioned that most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click and organic search traffic.
Continue reading “The New SEO Part 3 – Replacement For Fired Link Building Strategies”
In my last article in this series, The New SEO – Independence from Google, I explained that Google is at war with SEO and link building in particular. Google comes out with a new twist with regularity now, the latest is the “not provided” keyword data from Google – for most businesses “not provided” has risen to the most popular keyword in your web analytics and according to Google, that is going to continue going up. Even Adwords advertisers won’t be able to see what organic keywords brought traffic to their site from G and we’ll all be left with an extra step to figure out what keywords are bringing traffic from Google – the educated guess.
Continue reading “Break Your Addiction To Google – Part 2: Engagement”