Sep 16 2013
Most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click and organic search traffic. The strategy to reduce dependence on Adwords is usually SEO, but a strategy to reduce dependence on G’s organic traffic has arisen. Why? Google’s current attitude about SEO seems to be “if you don’t care about the algo, we care about you.”
Just a few years ago ranking in Google was on page SEO and building a bunch of links to your site. But today, Google’s algo seems to sniff out those sites that are over doing on page and off page SEO, a.k.a. over optimizing their site to regain a good ranking, and holding them under to favor sites that seem to not care much about SEO or to favor big brands that Google trusts.