Apr 30 2013

Bing Ads: Search Marketing You Cannot Ignore

Category: pay-per-click advertisingTom Shivers

By the end of this short article, perhaps you will agree with me bingads-bombthat Bing Ads is no longer just a nice source of PPC traffic, but a necessary part of a well rounded paid search advertising campaign. Essentially, Bing Ads is a new platform with significant market share.

Brief progression of an Adwords contender…

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Apr 16 2013

Practical Tips To Harness A Growing Facebook Page Following

Category: social mediaTom Shivers

An interview with Meghan Nichols of The Jolly Christmas Shop

facebook_letTell us a little about your target audience and why you use facebook to engage them.

Our target audience are women between the ages of 35-55 who love decorating for Christmas. We engage them by getting them excited about our products by showing pictures, playing contests, free item giveaways and even asking for feedback.

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Apr 09 2013

How To Determine ROI For Mobile Campaigns

Category: mobile marketingTom Shivers

An interview with Blair Symes of ifbyphoneipad-iphone

Putting mobile aside for a second and speaking of marketing campaigns in general, marketers determine any campaign’s ROI in different ways depending on the goals of the campaign. Some marketers will compare the monetary cost of a program to the raw number of leads it generated, then determine ROI based on their cost per lead (CPL). More sophisticated marketers will measure a campaign’s cost per sales opportunity instead of CPL. And the most successful marketers are the ones that are able to measure ROI by determining how much revenue a program helped generate. 

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Apr 02 2013

8 Ways To Mobile Click-to-Call Leads

Category: mobile marketingTom Shivers

The folks over at ifbyphone provided a great whitepaper on mobile marketing strategies and lead tracking. I’m going to break down the high points for you in this post from just one section of the whitepaper so you can get right to the good stuff.

Here’s what’s driving leads from smartphone users today…

Mobile PPC ads with mobile click-to-call

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