Jan 29 2013

Two Audiences: Add A New Section vs. Create A New Site

Category: businessTom Shivers

This is a classic issue that comes up for most businesses and if handled correctly, it can provide a nice boost to the entire site’s search rank and conversion rate.

I work with businesses who are expanding by providing complementary products and services to their core service. In most cases the entire site is written for their core service and targeted at their core audience with only a few pages devoted to complementary products and services. And, they usually haven’t done much to get their core service pages ranking well in Google.

Often, when I discuss the project with the company’s team, they seem pulled in two different directions – some want to focus on the new side of the business and others want to focus on both the core and the new.

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Jan 22 2013

4 Tips to Get More Out of Google Analytics

Category: web analyticsGuest Author

As a website owner there’s a good chance you use googleanalytics-onscreenGoogle Analytics to track visits to your website. It can be a very powerful tool to get to know your website, visitors, and keywords intimately — provided you know where to look and what to look for. Here are some top tips to getting the most out of your Analytics account.

Compare Metrics to Last Year by day of week, not by date

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Jan 15 2013

Action Words and Identifiers Reduce Bounce Rates From Search Results

Category: conversion rate optimizationTom Shivers

An interview with Lee Roberts of Ascender Cartbuynowcashbox

Some good points from the interview…

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Jan 08 2013

How To Tweet Like a Boss

Category: social mediaGuest Author

In a recent study of mainstream social media, Twitter had the fastest growth rate of any social networking site, placing ahead of 58 other popular sites like Facebook, LinkedIn and Pinterest. With everyone from Barack Obama to your creepy old neighbor having a Twitter account, the little blue bird has become a mainstay of everyday life.

However, as people tweet about the most mundane things like what they ate for breakfast, it’s getting harder and harder to be heard over the deafening din of useless information. Just how do you stay above the pack? How do you attract more followers, and more importantly, keep them? Continue reading “How To Tweet Like a Boss”

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Jan 02 2013

Guest Blogging: How To Evaluate Guest Post Blogs and Bloggers

Category: bloggingTom Shivers

An interview with Cathy Stucker

As an editor/manager of numerous blogs,guest-post I’m always looking for great guest bloggers who will contribute great content. What are some keys or indicators that I’ve found a great guest blogger or contributor?

Great guest bloggers are not only able to write (that is a bare-minimum requirement), they take the time to look at what you have published in the past in order to suggest a topic that fits your blog. They ask about your requirements and they are upfront about what they require, such as how many links they expect and to what site(s). They ask how to submit the post: Should it be in the body of an email? Text? HTML? A Word doc? How should links be formatted?

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