Nov 27 2012

Yes, You Can Outrank Amazon.com

Category: businessTom Shivers

Ever feel like you’re up against the “big boys” when trying to get your product pages ranked?

Matt Cutts answers the question: Why do Amazon.com pages tend to rank well for product queries?

Most people who read this blog are way beyond setting up their website and product pages and I don’t think Steve K (the guy who asked this question), really needed Matt to tell him to setup a home page for his book or product.

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Nov 19 2012

Six Black Friday/Cyber Monday Shopper Insights For Ecommerce

Category: businessTom Shivers

The folks over at Experian Hitwise put together another great webinar for marketers who want to take advantage of the 2012 Holiday shopping season with emphasis on Black Friday and Cyber Monday.

Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million websites.

Traffic surged on Cyber Monday and the day after Christmas

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Nov 11 2012

Six Trust Indicators That Google Sniffs Out

Category: organic seoTom Shivers

Google has some degree of trust or distrust of the sites it crawls, and Google’s degree of trust with a site can go up (highly credible) or down (spam site) based on the factors revealed here.

Exact match domain names

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Nov 06 2012

Caution: Heavy Traffic Ahead – How to Prepare your Site for a Visitor Spike

Category: generalGuest Author

A surge in visitor traffic is the dream of every website. Heavy traffic means that your online marketing campaign is paying off, and there are plenty opportunities to turn site traffic into revenue.

But while a surge in visitors is every web marketer’s dream, it can quickly turn into a nightmare if you aren’t prepared. Traffic spikes are like hosting a huge party: you have to make sure that you can accommodate everyone well before the event.

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