Jul 23 2012

The Rise of Tablets and Their Impact on eCommerce [Infographic]

Category: mobile marketingGuest Author

It’s common knowledge that the amount of mobile devices being used to connect to the internet has been increasing in recent years with the advent of smart phones, but what about other mobile devices? One device in particular, the mobile tablet, has become popular with U.S. consumers as not only a means to surf the web, but a way to purchase products.

The truth of the matter is that a number of businesses already know that tablet-using consumers are just the right demographic to profit from. This is evident by the numerous Fortune 500 companies like Microsoft, Google and Amazon that have already put marketing strategies in place for the next five years which specifically target tablet users.

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Jul 16 2012

Why Your Boss Should Not Ban Facebook

Category: social mediaTom Shivers

Breaking Down Negative Perceptions of Social Media

Many people think that social media tools are a time drain, with resultant decrease in productivity. A recent study commissioned by Google and conducted by Milward Brown has found this way of thinking to be totally inaccurate. In fact, social media tools have increased the level of productivity substantially and those who make active use of social media in their jobs have not only found themselves to be more productive, but their bosses have noticed as well. Of professionals surveyed, 86% who actively used social media as part of their work strategy had recently been promoted.

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Jul 09 2012

Mobile Sites Will Be Replaced By Responsive Web Design

Category: mobile marketingTom Shivers

In this post I intend to overwhelm you with the fact that responsive design will make mobile sites obsolete in the near future.

The biggest challenge for businesses targeting the mobile Internet has been setting up user friendly sites that target smart phones and tablets, somehow this often gets interpreted as separate URLs for mobile browsers. But, responsive web design is the remedy for the mobile Internet, there‚Äôs really no need for a business site to have separate URLs for mobile browsers. Continue reading “Mobile Sites Will Be Replaced By Responsive Web Design”

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Jul 02 2012

Responsive Web Design: A Fundamental Shift In Design

Category: mobile marketingTom Shivers

An interview with Matt Haff of MattHaff.com

What is responsive web design?

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