Jun 25 2012

StumbleUpon’s Steady Climb to Prominence

Category: social mediaGuest Author

Even though StumbleUpon has been around since 2001, it has only recently started to gain in mass popularity. And despite the fact that it lags behind social media giants such as Facebook and Twitter in membership, with Facebook clocking in at over 900-million users and Twitter topping 140 million, StumbleUpon’s relatively small 25-million users are currently contributing more than 50 percent of all referral traffic from the web’s leading social media sites (http://mashable.com/2011/08/19/stumbleupon-social-traffic/).

What does this mean for your company’s marketing efforts? It means it’s time to stumble on StumbleUpon and stumble hard.

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Jun 18 2012

Google Update: Architect of Link Building

Category: link buildingTom Shivers

(A Brief History of Link Building)


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Jun 11 2012

Why Should I Invest in SEO, What ROI Can I Expect?

Category: organic seoTom Shivers

Recently a colleague of mine who provides virtual CIO services sent me some intriguing questions about how he handles or screens SEO partners.

"Why should I invest in SEO, and what ROI can I expect if I invest with Capture Commerce?"

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Jun 04 2012

3 Steps To Setup An Effective Google Analytics Dashboard

Category: web analyticsGuest Author

I have used Google Analytics for the past two years, with particular intensity over the last eight months and it dawned on me that, up until the last few months, I had never made extensive use of the ‘Dashboard’ feature.  Like my old self, most users I talk to spend their time in the various reports and, in many cases, don’t make use of the extended functionality that Google Analytics has to offer at all.

It’s worth noting that Google Analytics is an extremely powerful tool.  The main reason I have begun using the dashboard is easy access: I wanted a way to check my analytics each day and get a full overview of the actionable metrics for my business.  There is so much going on inside Google Analytics that you really need to do this.

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