May 29 2012

Secrets to More Relevant Content Marketing

Category: contentTom Shivers

An interview with J Rich Wilson of Innovar Collective

In your whitepaper: Secrets to Creating Content for Buyer Personas, what do you mean by granular segmentation of content?

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May 21 2012

The User-Experience and Business Today

Category: conversion rate optimizationTom Shivers

It has been proven that usability on the web can actually increase traffic to your site, improve your presence as a company, and even drive sales. There are countless studies involving behavioral psychology and eye-tracking studies that show this.

But surprisingly, despite the mounting evidence supporting the benefits of usability, businesses have been very hesitant to focus on the user-experience.

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May 14 2012

The Five Most Common Canonical Tag Errors

Category: organic seoGuest Author

The canonical tag was one of the handiest developments in SEO in a long time. It’s thanks to this useful piece of information in the header of our websites that we can essentially eliminate any duplication that might be occurring without needing to go through the development teams to get 301 redirects handled (how many times does it turn out to be a 302?). Unfortunately, as with all things, there’s a lot that can go wrong with them, especially if the people putting them in aren’t quite sure what they’re doing.

If you’ve been in the game for a while, you’ve probably seen some shockingly bad implementations of them. I know I have. Today, I’m going to talk through a few of them.

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May 07 2012

What The Heck Is Penguin?

Category: organic seoTom Shivers

Google launched the latest algo change named Penguin on April 24th and gave plenty of warning about it. At the South by Southwest (SBSX) conference in March, Matt Cutts mentioned an algo update they were working on to better deal with sites that have been “over optimized.”

Most people complain about Google’s algo updates, but consider that the same percentage of sites that moved down also moved up; can I hear somebody say – “ain’t that sweet!”

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