Mar 26 2012

The New Breed of Entrepreneur

Category: businessTom Shivers

An interview with Clay Collins of the Marketing Show

I read Inc magazine and I’m always interested in Norm Brodsky’s column. In the 2012 March issue, he brings up something interesting…

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Mar 19 2012

Web Design Trends of Late

Category: generalGuest Author

It has just been a couple months since the 2012 marker, and some patterns have made themselves very obvious with the way designers have planned their work. Indeed, many of them are just like the previous year, so it seems like 2011 and 2012 may not be too different. Of course, there are still some small changes to be seen.

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Mar 12 2012

Outbound vs. Inbound Marketing: 3 Findings From HubSpot’s Survey

Category: internet marketingTom Shivers

The folks over at HubSpot surveyed nearly 1000 marketing professionals in January 2012 and found some interesting things about inbound and outbound marketing.

Just so you know outbound marketing refers to marketing designed to interrupt and push prospects so you can sell them: trade shows, direct mail, telemarketing, etc.

Inbound marketing refers to marketing designed to interest prospects who are more qualified, pull them toward a business and allow them to make contact when they are ready: social media, SEO, blogging, content marketing, etc.

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Mar 05 2012

4 Steps to Walk Prospects Through Their Buying Process

Category: businessTom Shivers

An interview with Kenneth Darryl Brown of eWeb2Sales

We think about our selling process rather than the prospect’s buying process.

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