Feb 29 2012

Social Media Flowchart [Infographic]

Category: social mediaTom Shivers

It goes without saying that a viable social media strategy is a quintessential element of any marketing strategy these days. There is a reason major Fortune 500 companies are now placing their Twitter and Facebook pages at the end of their television and print advertisements as opposed to a link to a static webpage.

The ability to directly communicate with customers and clients, both prospective and current is a magnificent tool that has revolutionized relationships between businesses and individuals. So it makes sense for these massive firms to become more personal on the web, as people have been itching for these types of channels to communicate with companies.

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Feb 27 2012

How Businesses Prepare Now for the Coming Economic Spring

Category: businessTom Shivers

An interview with Lee Huffman, CEO of Professional Development USA and The Business Catalyst

Lee has launched over a dozen successful businesses ranging from low tech to high tech. He has executive experience at the Fortune 100 company, Hewlett-Packard Company and lead several teams who launched businesses while at HP including the Electronic Commerce Operation. Lee sat on the Internet’s W3C committee. He has been a business coach and executive coach since 2003. He is a founding partner in the John Mawell Team of Leadership Coaches. He mentions these accomplishments not to “impress” but to “impress upon” that we can all architect the life.

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Feb 21 2012

How Women Spend Time & Money Online

Category: conversion rate optimizationTom Shivers

An old school of thought says that making it pink – whatever it is you’re selling – will automatically make it appeal to females. Thankfully, the folks at Mediative decided to study the purchasing power of women who use the internet, rather than just hazard a guess. They wanted to know who these women are, what they do, where they go and which trends are essential to online marketing success.

What they found were three distinct categories – young women, professionals and digital moms – each with unique needs and habits.

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Feb 13 2012

Website Localization: Achieving Global Online Success

Category: local search marketingTom Shivers

By its global nature, the Internet provides an easy point of access to consumers worldwide. Many companies online have used the Internet’s reach to target foreign markets and have achieved international success. The opportunities that are available to companies online on a global scale are abundant, but challenges exist in successfully penetrating foreign markets. The primary challenge is that of localization, the process through which content is translated and made relevant for an audience encompassing cultural, social and legal norms.

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Feb 06 2012

Facebook Marketing Strategy: What Does It Really Look Like?

Category: social mediaTom Shivers

An interview with Sherry Hyle of Concept Hub

Every business wants to get involved in Facebook today, probably because it is the most popular social media site, but how are businesses missing the boat when it comes to integrating Facebook into their business? Continue reading “Facebook Marketing Strategy: What Does It Really Look Like?”

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Feb 01 2012

Blog Editor Tips From The Editor of Search Engine People

Category: bloggingTom Shivers

An interview with Ruud Hein, editor of Search Engine People Blog

As an editor of a well known blog in the search marketing and SEO space, what are some of your challenges?

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