Dec 28 2011

An Ecommerce Shopping Cart Focused On SEO

Category: businessTom Shivers

An interview with Lee Roberts of AscenderCart

Have you ever wondered to what degree SEO can be automated within an ecommerce site? That is the mission and lifeblood of AscenderCart. Listen as I ask some tough questions and Lee explains some of the features of their software: Continue reading “An Ecommerce Shopping Cart Focused On SEO”

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Dec 21 2011

David Leonhardt’s Social Media Networking Secrets

Category: social mediaTom Shivers

An interview with David Leonhardt of The Happy Guy Marketing

Lots of bloggers and marketers have participated in social voting sites like Digg and then give up because they didn’t see many of their posts get to the front page. What is really possible if they participated in a more effective way with these sites?

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Dec 14 2011

Does Mobile Advertising Live Up to the Hype?

Category: mobile marketingTina Riemer

If you’re in a developed country and have at least a tenuous grasp on current computing trends, you know that mobile advertising is hot, and getting hotter by the minute.

A whitepaper from Yahoo, “Mobile Internet – Delivering on the Promise of Mobile Advertising,” addresses some great questions about this up-and-coming medium:

  • Will brands realize the full potential of mobile in 2012?
  • What are current mobile user preferences and patterns?
  • Is mobile advertising effective?
  • How are people using tablet PCs?
  • What are some opportunities and best practices for mobile advertisers?

Continue reading “Does Mobile Advertising Live Up to the Hype?”

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Dec 12 2011

How to Analyze Web Stats to Increase Online Conversions

Category: web analyticsTom Shivers

An interview with Martin Eising

It puzzles me why so few businesses really attempt to optimize conversions. Why is that?

I think it has to do with the way people think about web sites. When someone wants to increase the action they get from their site the first thing that comes to mind is increasing the amount of visitors the site gets. This is just logical, and is naturally the first thing that comes to mind. Doing more with the same amount of traffic , on the other hand, is not something that most people immediately think of.

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Dec 07 2011

How to Increase Social Sharing for SEO

Category: social mediaGuest Author

Social SEO is a hot topic right now. It refers to the social factors that can influence search engine results. If you are overly focused with your on-page efforts you may be missing this component. One solution is to put yourself in the position of your audience. In your experience what information has prompted you to comment or share with your network? It is likely including these factors in your writing will propel your content through the social pipes.

5 Factors that Influence Social Sharing

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Dec 05 2011

Business Development: Using Technology to Build Relationships

Category: businessTom Shivers

An interview with Will Hinton, serial entrepreneur and networker.

Will was a member of the startup team for nationally-distributed magazine, Paste Magazine; he is owner of SiteBrew, a web development company, and the webmaster at Manhattan Associates.

Continue reading “Business Development: Using Technology to Build Relationships”

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