Oct 31 2011

Ecommerce Tips for Black Friday 2011

Category: businessTom Shivers

The Experian Hitwise Black Friday 2011 Webinar provided marketers with plenty of useful data and implications for the fast approaching Black Friday 2011: November 25.

Visits to the top 500 retailer sites during Thanksgiving, Black Friday, Cyber Monday increased from 2009 to 2010. Additionally, the graph below shows that visits to the top 500 retailer sites is higher and picking up through mid October 2011 as compared to the same period in 2010.

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Oct 24 2011

Generate Business Leads By Producing Useful Content

Category: businessTom Shivers

Many businesses have a blog but don’t use it because its time consuming to write a good article that they would want to publish. I’ve heard lots of different excuses about not producing good content for the company blog.

But, here’s the fact: a blog that publishes useful content regularly draws more and more attention even to the point that it generates business development leads, including b2b lead generation.

Last year HubSpot published “101 Marketing Charts and Graphs” from a survey of numerous businesses and in it was a chart entitled “Leads by Indexed Web Pages” which clearly demonstrated the ratio of search engine indexed web pages to leads generated. It climbed from 60 pages indexed to 120 pages to 200 and so on. The most dramatic increase in lead generation came when a site moved from 200 or so pages indexed to over 311 pages indexed. The number of leads jumped by well over 200%! So adding quality content to your site or blog can produce real business development leads if your target audience uses the Internet to find solutions to problems related to your business.

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Oct 19 2011

Adding Audio in WordPress

Category: bloggingTom Shivers

Although a completely underused tool, audio blogaudio streaming can actually improve the communication that you currently have with your customers. If you also happen to use WordPress at the moment, then you are definitely in luck. WordPress happens to have several plug-ins that can help you add audio onto your website with ease.

Now, a lot of people seem to face audio problems because they have no idea how to make the audio to begin with. Some people are scared of using microphones, for example, while others have simply never talked at a computer before and just aren’t fond of the concept. So, although it is great news that recording messages nowadays is very affordable and easy to do, the actual recording of the messages might require some practice before you can succeed. Think about it, though: what new things out there don’t require practice?

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Oct 17 2011

Remarketing: Is It Right for Your Business?

Category: pay-per-click advertisingTom Shivers

An interview with Adam Berke, President of AdRoll

What is remarketing?

How does remarketing work?

How long has remarketing been around and how has this industry grown?

What are some indicators for businesses that might mean remarketing could work for them?

What are the key criteria for businesses to consider when evaluating remarketing companies?

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Oct 12 2011

Social Media Crunch Time

Category: social mediaGuest Author

Few organizations have the resources for a full-time dedicated employee to handle emerging trends like social media. For most, it falls into the purview of an already totally slammed communications department…or single communications person. Either way, it’s a social media time crunch.

Have no fear. Your organization, no matter how resource-strapped can engage in social media successfully. Here’s how.

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Oct 10 2011

Top SEO Skills for Today and Beyond

Category: organic seoTom Shivers

This article is intended for SEOs who want to stay fresh, but others may find it useful as well:

  • Companies hiring for a web project
  • SEOs on the job hunt
  • Businesses who want to do better with SEO

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Oct 05 2011

6 Blogging Steps to Success

Category: bloggingGuest Author

photo credit: Bev Lloyd-Roberts

Do you want your blog to succeed? Well, you can’t just expect it to do so without putting in any hard work or effort, can you? So, here are the 6 steps of blogging that you need to follow in order for your blog to succeed. Continue reading “6 Blogging Steps to Success”

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Oct 03 2011

Search Rank Factors: Page Level Keyword Features

Category: organic seoTom Shivers

SEOmoz’s 2011 Search Engine Ranking Factors offers some interesting details about Google’s current algorithm as it relates to individual page features and their correlation to search rank based on 10,000+ pages they tested earlier this year.

The correlation chart below outlines how features on a page tend to relate to higher rankings on a scale from 0 to 1. There are also negative correlations which means the more the particular feature showed up on a page, it tends to relate to lower rankings. But, remember these are correlations, not causes and based on a test of 10,000 pages. So, don’t run off and change your site just because you see something here that correlates to higher or lower rank, but do consider it especially in light of the Panda updates.

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